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DISTRACTIVE DRIVING

DISTRACTIVE DRIVING. Driving Culture Change. “A century ago, Model T’s brought motoring to an emerging middle class. A half century ago, teenagers cuddled in convertibles at drive-in movies.

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DISTRACTIVE DRIVING

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  1. DISTRACTIVE DRIVING

  2. Driving Culture Change “A century ago, Model T’s brought motoring to an emerging middle class. A half century ago, teenagers cuddled in convertibles at drive-in movies. A new generation of drivers see cars as an extension of their plugged-in lives, with iPods, DVD players and other gadgets.” USA Today, 2-17-2009

  3. WHAT IS DISTRACTIVE DRIVING? • Any activity that could divert a person’s attention away from the primary task of driving. • ALL distractions endanger driver, passenger, and bystander safety

  4. Distracted Driving • Driver distractions leading factor in fatal and serious injury crashes • In 2008, 28% of all crashes attributable to cell phones • 1.6 million crashes • 645,000 injuries • Cell phone users 4x more likely to crash

  5. Distracted Driving • In 2009, 5,474 people killed • 16% of fatal crashes • Text messaging – crash RISK 23x worse • Sending/Receiving drivers eyes (4.6 seconds) • Compared to a BAC 0.08

  6. EXAMPLES OF DISTRACTIVE DRIVING • Texting • Using cell/smartphone • Eating/drinking • Talking to passengers • Grooming • Reading (maps) • Using navigation system • Watching a video • Adjusting radio, CD player, or MP3 player

  7. DO DISTRACTIONS AFFECT DRIVING PERFORMANCE??? YES!!!! • Complicate visual or mental tasks • Trying to handle TOO MUCH info………. • Divided attention while driving

  8. TXTING N DRIVING • 2010 – 2 trillion (6 billion/day) sent or received • Eyes off road average of 5 seconds • 23x more likely to be in a crash • AT&T alone 854 BILLION texts sent

  9. ILLINOIS STATE LAWS • Ban on all cell phone use for bus drivers • Ban on all cell phone use for novice drivers • Ban on texting for all drivers • Bans the use of cell phones in all school zones and construction zones • Illinois defines novice drivers as all drivers under the age of 19

  10. TEXTING BANS

  11. HAND-HELD CELLPHONE BANS

  12. BANS OF YOUNG DRIVERS AND ALL CELLPHONES

  13. TXTING TIPS….. • Be smart – • Be in control – • Be caring – • Be focused - • Be an example – • Be proactive – • Be aware – • Be a BFF –

  14. AT&T DRIVEMODE • www.att.com/drivemode • Automatically customizable reply – • “Allow List” – • 911

  15. QUIZ • AT&T PROJECTS THAT ____ TEXT MESSAGES WILL CROSS ITS NETWORK IN 2011? A. 422 MILLION B. 976 MILLION C. 458 BILLION D. 854 BILLION • THE TYPICAL TEENAGER SENDS AND RECEIVES ___ TIMES MORE TEXT MESSAGES A DAY THAN A TYPICAL ADULT. A. 2 B. 5 C. 10 D. 20

  16. QUIZ • DRIVERS WHO SEND TEXT MESSAGES WHILE DRIVING ARE ____ TIMES MORE LIKELY TO BE IN A CRASH. A. 5 B. 12 C. 23 D. 45 • TEXTING TAKES YOUR EYES OFF THE ROAD FOR AN AVERAGE OF 5 SECONDS. AT 55 MPH, THAT’S LIKE DRIVING THE LENGTH OF ________ COMPLETELY BLIND. A. FIVE CARS B. TWO TRACTOR TRAILER TRUCKS C. THREE BASKETBALL COURTS D. A FOOTBALL FIELD

  17. ANTI-TEXTING PSA’S

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