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2. Using Boundless Presentations Boundless Teaching Platform Boundless empowers educators to engage their students with affordable, customizable textbooks and intuitive teaching tools. The free Boundless Teaching Platform gives educators the ability to customize textbooks in more than 20 subjects that align to hundreds of popular titles. Get started by using high quality Boundless books, or make switching to our platform easier by building from Boundless content pre-organized to match the assigned textbook. This platform gives educators the tools they need to assign readings and assessments, monitor student activity, and lead their classes with pre-made teaching resources. Get started now at: • The Appendix The appendix is for you to use to add depth and breadth to your lectures. You can simply drag and drop slides from the appendix into the main presentation to make for a richer lecture experience. http://boundless.com/teaching-platform • Free to edit, share, and copy Feel free to edit, share, and make as many copies of the Boundless presentations as you like. We encourage you to take these presentations and make them your own. If you have any questions or problems please email: educators@boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com

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4. Introduction to Consumers Consumer Marketing The Market Research Process Technology to Assist Market Research Market Segmentation ] Identification of Target Markets Consumer Marketing Free to share, print, make copies and changes. Get yours at www.boundless.com

5. Conducting a Segmentation Consumer Marketing(continued) Competitive Perceptual Positioning The Consumer Decision Process Influences of Personality on the Consumer Decision Process ] Social Influences on the Consumer Decision Process Consumer Marketing Free to share, print, make copies and changes. Get yours at www.boundless.com

6. Consumer Experience Consumer Marketing(continued) ] Consumer Marketing Free to share, print, make copies and changes. Get yours at www.boundless.com

7. Consumer Marketing > Introduction to Consumers Introduction to Consumers • Defining Consumers • Goals of Consumer Market Research • Quantitative vs. Qualitative Research Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/consumer-marketing-4/introduction-to-consumers-33/

8. Consumer Marketing > The Market Research Process The Market Research Process • Defining Objectives and Formulating Problems • Plan the Research Design • Collecting Data • Analyzing Data • Developing Insights and an Action Plan Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/consumer-marketing-4/the-market-research-process-34/

9. Consumer Marketing > Technology to Assist Market Research Technology to Assist Market Research • Marketing Information Systems • Digital Surveys • Databases • Decision Support Systems • Competitive Intelligence Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/consumer-marketing-4/technology-to-assist-market-research-35/

10. Consumer Marketing > Market Segmentation Market Segmentation • What Are Markets • The Importance of Market Segmentation • Developing a Market Segmentation Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/consumer-marketing-4/market-segmentation-36/

11. Consumer Marketing > Identification of Target Markets Identification of Target Markets • Undifferentiated Targeting • Concentrated Targeting • Measuring a Successful Segmentation Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/consumer-marketing-4/identification-of-target-markets-37/

12. Consumer Marketing > Conducting a Segmentation Conducting a Segmentation • Determining Segmentation Variable(s) • Segmentation for B2B • B2B Company Characteristics • Evaluating Market Segments • Selecting Target Markets Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/consumer-marketing-4/conducting-a-segmentation-38/

13. Consumer Marketing > Competitive Perceptual Positioning Competitive Perceptual Positioning • Perceptual Mapping • Positioning Bases • Repositioning Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/consumer-marketing-4/competitive-perceptual-positioning-39/

14. Consumer Marketing > The Consumer Decision Process The Consumer Decision Process • Need Recognition • Information Search • Evaluating Alternatives • Purchase • Post-Purchase Behavior Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/consumer-marketing-4/the-consumer-decision-process-40/

15. Consumer Marketing > Influences of Personality on the Consumer Decis... Influences of Personality on the Consumer Decision Process • Perception • Motivation • Learning • Attitude • Lifestyle • Shaping Public Policy and Educating Consumers Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/consumer-marketing-4/influences-of-personality-on-the-consumer-decision-process-41/

16. Consumer Marketing > Social Influences on the Consumer Decision Process Social Influences on the Consumer Decision Process • Roles • Family • Reference Groups • Opinion Leaders • Social Classes • Culture • Consumer Misbehavior Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/consumer-marketing-4/social-influences-on-the-consumer-decision-process-42/

17. Consumer Marketing > Consumer Experience Consumer Experience • Factors Influencing Experience, Involvement, and Satisfaction • Marketing Changes Due to Involvement Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/consumer-marketing-4/consumer-experience-43/

18. Appendix Free to share, print, make copies and changes. Get yours at www.boundless.com

19. Consumer Marketing Key terms • Abraham Harold MaslowHe was an American psychologist who was best known for creating Maslow's hierarchy of needs, a theory of self-actualization. • attitudean expression of favor or disfavor toward a person, place, thing, or event (the attitude object). Prominent psychologist Gordon Allport once described attitudes "the most distinctive and indispensable concept in contemporary social psychology. " • B2BCommerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. • B2CThe sale of goods and services from individuals or businesses to the end-user. • baby boomerA person born in the postwar years (generally considered in the USA and other Allied countries as between 1945 and the early 1960s), when there was an increase in the birth rate following the return of servicemen at the end of World War II. • Black Box Modelshows the interaction of stimuli, consumer characteristics, decision process and consumer responses. • Black FridayThe day following Thanksgiving Day in the United States, traditionally the beginning of the Christmas shopping season. • business intelligenceAny information that pertains to the history, current status or future projections of a business organization. • Buyer Decision Processthe decision making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service. • Buyer Decision ProcessesThe Buyer Decision Processes are the decision-making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service. • buyer's marketAn excess of supply over demand, leading to abnormally low prices. A situation when there is an abundance of product, prices are usually low, and customers dictate the terms of sale. • Carl Jung(26 July 1875 – 6 June 1961) was a Swiss psychologist and psychiatrist who founded analytical psychology. Jung proposed and developed the concepts of the extraverted and the introverted personality, archetypes, and the collective unconscious. His work has been influential in psychiatry and in the study of religion, literature, and related fields. Free to share, print, make copies and changes. Get yours at www.boundless.com

20. Consumer Marketing • cloutInfluence or effectiveness, especially political. • cognitive dissonanceThis term is used in modern psychology to describe the state of simultaneously holding two or more conflicting ideas, beliefs, values, or emotional reactions. • competitive intelligenceThe action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization. • ConsumerThe consumer is the one who pays to consume the goods and services produced. As such, consumers play a vital role in the economic system of a nation. In the absence of their effective demand, the producers would lack a key motivation to produce, which is to sell to consumers. • Consumer BehaviorThe study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs; and the impacts that these processes have on the consumer and society. • Consumer Decision ProcessAlso known as the Buying Decision Process, the process describes the fundamental stages that a customer goes through when deciding to buy a product. Many scholars have given their version of the buying decision model. • consumer involvementThe level of interaction and regard that a consumer has with a given product. • credit card fraudA wide-ranging term for theft and fraud committed using a credit card or any similar payment mechanism as a fraudulent source of funds in a transaction. The purpose may be to obtain goods without paying, or to obtain unauthorized funds from an account. • cultureThe arts, customs, and habits that characterize a particular society or nation. The beliefs, values, behavior and material objects that constitute a people's way of life. • DataData are values of qualitative or quantitative variables belonging to a set of items; Data are typically the results of measurements and can be visualised using graphs or images • data miningA technique for searching large-scale databases for patterns; used mainly to find previously unknown correlations between variables that may be commercially useful. • databaseAn organized collection of data. The data are typically organized to model relevant aspects of reality (for example, the availability of rooms in hotels), in a way that supports processes requiring this information (for example, finding a hotel with vacancies). Free to share, print, make copies and changes. Get yours at www.boundless.com

21. Consumer Marketing • Decision Support SystemA computer-based information system that supports business or organizational decision-making activities. • demand voidAreas without any significant consumer desires; typically found in ideal point maps of perceptual mapping. • demographic segmentationThe division of the market into subsets based on characteristics of the population. • disposable incomeThe amount of a person's or group's monetary income which is available to be saved or spent (on either essential or non-essential items), after deducting all taxes and other governmental fees. • Empirical DataData derived from reliable measurement or observation. • esotericConfidential; private. • ethnographic researchinformation regarding cultural phenomena • ethnographyThe branch of anthropology that scientifically describes specific human cultures and societies. • ethnographyThe branch of anthropology that scientifically describes specific human cultures and societies. • Evaluation of AlternativesThis is the third stage in the Consumer Decision Process. During this stage, consumers compare the brands and products that are in their evoked set. • Evoked SetThe number of alternatives that are considered by consumers during the problem-solving process. • Executive SummaryA short document or section of a document that summarizes a longer report or proposal in such a way that readers can rapidly become acquainted with a large body of material without having to read it all. Free to share, print, make copies and changes. Get yours at www.boundless.com

22. Consumer Marketing • ExperientialOf, related to, encountered in, or derived from experience • External ResearchWhen a person has no prior knowledge about a product, which then leads them to seek information from personal or public sources. • External, or extrinsic MotivationThe performance of an activity in order to attain an outcome, which then contradicts intrinsic motivation. • Focus GroupA group of people, sampled from a larger population, interviewed in open session for market research or political analysis. • focus groupA group of people, sampled from a larger population, interviewed in open session for market research or political analysis. • geographic segmentsSegmentation of consumers based on geographical factors such as location, weather, topography, population density, etc. • influencerA person who or a thing which influences. • Information SearchThe second of five stages that comprise the Consumer Decision Process. It can be categorized as internal or external research. • Intrinsic MotivationThe incentive to undertake an activity based on the expected enjoyment of the activity itself, rather than external benefits that might result. • John DeweyHe was an American philosopher, psychologist, and educational reformer whose ideas have been influential in education and social reform. Dewey was an important early developer of the philosophy of pragmatism and one of the founders of functional psychology. • latentExisting or present but concealed or inactive. • LearningThe process of acquiring new, or modifying existing, knowledge, behaviors, skills, values, or preferences. This process may involve synthesizing different types of information. Free to share, print, make copies and changes. Get yours at www.boundless.com

23. Consumer Marketing • life cycleThe useful life of a product or system; the developmental history of an individual or group in society. • mall intercepta survey whereby respondents are intercepted in shopping in malls. The process involves stopping the shoppers, screening them for appropriateness, and either administering the survey on the spot or inviting them to a research facility located in the mall to complete the interview. • Market ResearchThe systematic collection and evaluation of data regarding customers' preferences for actual and potential products and services. • Market ResearchThe systematic collection and evaluation of data regarding customers' preferences for actual and potential products and services. • Market ResearchThe systematic collection and evaluation of data regarding customers' preferences for actual and potential products and services. • market segmentMarket segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and desires as well as common applications for the relevant goods and services. • market segmentA subset of consumers who have common needs and desires as well as common applications for the relevant goods and services. • market segmentationThe process of dividing a broad target market into subsets of consumers who have common needs or desires, as well as common applications for the relevant goods and services. • marketing mixA business tool used in marketing products; often crucial when determining a product or brand's unique selling point. Often synonymous with the four Ps: price, product, promotion, and place. • Marketing ResearchThe function that links the consumers, customers, and public to the marketer through information. This information is used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. • Marketing ResearchThe function that links the consumers, customers, and public to the marketer through information. This information is used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. • Marketing ResearchThe function that links the consumers, customers, and public to the marketer through information. This information is used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Free to share, print, make copies and changes. Get yours at www.boundless.com

24. Consumer Marketing • Marketing ResearchThe function that links the consumers, customers, and public to the marketer through information. This information is used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. • Mass MarketingA market coverage strategy in which a firm decides to ignore market segment differences and appeal to the whole market with one offer or one strategy. • motivationThe psychological feature that arouses an organism to action toward a desired goal and elicits, controls, and sustains certain goal directed behaviors. • need recognitionthe first step in the buying decision process, where the problem or need is understood • ObjectiveNot influenced by irrational emotions or prejudices. • Online Research MethodA way in which researchers can collect data via the Internet. This is also referred to as Internet research. • opinion leaderThe agent who is an active media user and who interprets the meaning of media messages or content for lower-end media users. • PerceptionThe organization, identification and interpretation of sensory information in order to represent and understand the environment. • PerceptionThe organization, identification and interpretation of sensory information in order to represent and understand the environment. • perceptual mappingPerceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. • personaA social role. • Philip KotlerAn American academic focused on marketing. The author of Marketing Management, among dozens of other textbooks and books, and the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Free to share, print, make copies and changes. Get yours at www.boundless.com

25. Consumer Marketing • positioningThe act of positioning; placement. • price elasticityThe measurement of how changing one economic variable affects others. For example:"If I lower the price of my product, how much more will I sell? ""If I raise the price, how much less will I sell? ""If we learn that a resource is becoming scarce, will people scramble to acquire it? " • primary datainformation collected by the investigator conducting the research • Primary ResearchThe research that involves the collection of data that does not yet exist. • product differentiationTangibly or intangibly distinguishing a product from that of all competitors in the eyes of customers. • prosumerA serious, enthusiastic consumer: not professional (earning money), but of similar interest and skills to a (generally lower level) professional, or aspiring to such. The target market of prosumer equipment. • psychographicThe science of using psychology and demographics to better understand consumers. • psychographic segmentationThe division of the market into subsets according to consumers' lifestyle, personality, values, and social class. • psychological segmentsSegmentation of markets based on psychological influences, such as personality, lifestyle choices, and attitudinal variables. • public policythe set of policies (laws, plans, actions, behaviors) of a government; plans and methods of action that govern that society; a system of laws, courses of action, and priorities directing a government action. • Purchase DecisionThe fourth stage in the consumer decision process and when the purchase actually takes place. • Purchase Decision ProcessThe decision-making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service. Free to share, print, make copies and changes. Get yours at www.boundless.com

26. Consumer Marketing • Purchase Decision ProcessThe decision-making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service. • Qualitative researchA method of inquiry employed in many different academic disciplines, traditionally in the social sciences but also in market research and further contexts. • reference groupA reference group refers to a group to which an individual or another group is compared. • reference groupA concept referring to a group to which an individual or another group is compared. It is the group to which the individual relates or aspires to relate himself or herself psychologically. • repositioningChanging the identity of a product or a company in the minds of stakeholders and competitors. • scientific methodThe scientific method is a body of techniques for acquiring new knowledge or correcting and integrating previous knowledge. To be termed scientific, a method of inquiry must be based on empirical and measurable evidence subject to specific principles of reasoning. • secondary datainformation collected by someone other than the user of the data • Secondary ResearchThis process involves the summary, collation, and synthesis of existing research rather than primary research, where data is collected from subjects or experiments. • Secondary ResearchThis process involves the summary, collation, and synthesis of existing research rather than primary research, where data is collected from subjects or experiments. • segmentationThe act of dividing a larger population or market into smaller groups. • segmentationThe process of identifying different consumer groups within a broader market, focusing on identifying the ideal segments for a marketing plan. • social classA class of people, based on social power, wealth or another criterion. Free to share, print, make copies and changes. Get yours at www.boundless.com

27. Consumer Marketing • Social Marketingthe systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. • socio-economicOf or pertaining to a combination of social and economic factors. • Standard Industrial Classification (SIC)A set of codes published by the United States government that classifies business firms by the main product or service provided. • survey researchinformation from a predetermined set of questions that is given to a sample and is used to assess thoughts, opinions, and feelings • SystematicCarried out using a planned, ordered procedure. • targetA person (or group of people) that a person or organization is trying to employ or to have as a customer, audience etc. • target marketA group of people whose needs and preferences match the product range of a company and to whom those products are marketed. Free to share, print, make copies and changes. Get yours at www.boundless.com

28. Consumer Marketing CVS As a concentration strategy, CVS targets women because they make up 80% of the chain's customer base. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."CVS."CC BY-SAhttp://commons.wikimedia.org/wiki/File:CVS.jpgView on Boundless.com

29. Consumer Marketing Presentation Report preparation and presentation is the sixth step in the market research process. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Ward Cunningham presenting."CC BY-SAhttp://commons.wikimedia.org/wiki/File:Ward_Cunningham_presenting.jpgView on Boundless.com

30. Consumer Marketing Grocery Shopping Families are a major influence on shopping patterns and consumer habits. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."US Navy 021029-N-3228G-007 Navy family shops at the Pearl Harbor commissary."CC BY-SAhttp://commons.wikimedia.org/wiki/File:US_Navy_021029-N-3228G-007_Navy_family_shops_at_the_Pearl_Harbor_commissary.jpgView on Boundless.com

31. Consumer Marketing Open Food Market in Vienna An open food market shows how consumers play an important role in a nation's economy. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Naschmarkt."CC BY-SAhttp://commons.wikimedia.org/wiki/File:Naschmarkt.jpgView on Boundless.com

32. Consumer Marketing Bases for Segmentation One way to segment markets is by consumer and industrial markets. Free to share, print, make copies and changes. Get yours at www.boundless.com Dropbox."Marketing."CC BYhttp://dl.dropbox.com/u/31779972/Introducing%20Marketing.pdfView on Boundless.com

33. Consumer Marketing Internet The Internet is one method that's used to gather information for competitive analysis. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."1024px-PikiWiki_Israel_32304_The_Internet_Messenger_by_Buky_Schwartz.JPG."CC BY 2.5https://en.wikipedia.org/wiki/Internet#/media/File:PikiWiki_Israel_32304_The_Internet_Messenger_by_Buky_Schwartz.JPGView on Boundless.com

34. Consumer Marketing Visualizing Segments Visualizing data queries to understand how consumer groups look relative to various metrics is a useful technique in building clusters and segments. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Clustering.jpg."CC BY-SA 3.0https://upload.wikimedia.org/wikipedia/commons/2/21/Clustering.jpgView on Boundless.com

35. Consumer Marketing Target Market A target market is part of a served available market. Both of these markets are part of the total available market. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."TAM-SAM-Market.jpg."CC BY-SA 3.0https://upload.wikimedia.org/wikipedia/en/f/fd/TAM-SAM-Market.jpgView on Boundless.com

36. Consumer Marketing Kellogg's Crunchy Nut Cereal Kellogg's segmented its audience into children and adults. The cereal appealed to children, while free bowling appealed to adults. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Crunchy Nut Spring 2012."CC BYhttp://commons.wikimedia.org/wiki/File:Crunchy_Nut_Spring_2012.jpgView on Boundless.com

37. Consumer Marketing Shopping Mall A market is a place where trading takes place. An example of a market is a shopping mall. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."CityLink Mall."CC BYhttp://commons.wikimedia.org/wiki/File:CityLink_Mall.JPGView on Boundless.com

38. Consumer Marketing Concentration Strategy Rolex focuses on customers who want a luxury watch. Rolex is a prime example of the concentration strategy in market segmentation. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Rolex Sub2."CC BY-SAhttp://commons.wikimedia.org/wiki/File:Rolex_Sub2.JPGView on Boundless.com

39. Consumer Marketing Wants versus Needs What consumers want may not be what they need, but it is important to understand both. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."What customers / users want & need, do, think & feel | Flickr - Photo Sharing!."CC BY-SAhttp://www.flickr.com/photos/visualpunch/7245522666/View on Boundless.com

40. Consumer Marketing Apple Inc. Apple Inc. is an example of a company that achieved re-positioning Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Apple Headquarters Sign AtNight."CC BY-SAhttp://commons.wikimedia.org/wiki/File:Apple_Headquarters_Sign_AtNight.jpgView on Boundless.com

41. Consumer Marketing Qualitative Research In qualitative research, a moderator asks questions about a specific topic and gathers insights from group members. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Quintellia-01."CC BY-SAhttp://commons.wikimedia.org/wiki/File:Quintellia-01.jpgView on Boundless.com

42. Consumer Marketing Qualitative Interview During a qualitative research interview at some facilities, the respondents and interviewer can be seen from a two-way mirror. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."AFOSI interview."CC BY-SAhttp://commons.wikimedia.org/wiki/File:AFOSI_interview.jpgView on Boundless.com

43. Consumer Marketing Abraham Maslow Abraham Harold Maslow was an American Psychology professor who created Maslow's Hierarchy of Needs. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."Abraham Maslow."CC BY-SAhttp://en.wikipedia.org/wiki/File:Abraham_Maslow.jpgView on Boundless.com

44. Consumer Marketing Making a Decision When making a decision, a person first needs to identify and define the problem or need recognition. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."US Navy 060513-N-5174T-045 Lt.Taylor Forester makes a few last minute decisions before purchasing a gold necklace from a Navy Exchange vendor aboard the Nimitz-class aircraft carrier USS Ronald Reagan (CVN 76)."CC BY-SAhttp://en.wikipedia.org/wiki/File:US_Navy_060513-N-5174T-045_Lt._Taylor_Forester_makes_a_few_last_minute_decisions_before_purchasing_a_gold_necklace_from_a_Navy_Exchange_vendor_aboard_the_Nimitz-class_aircraft_carrier_USS_Ronald_Reagan_(CVN_76).jpgView on Boundless.com

45. Consumer Marketing Seeking Information A consumer seeks information by asking an employee about a product. Asking an employee is external research. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Einzelhandel 1 800."CC BY-SAhttp://commons.wikimedia.org/wiki/File:Einzelhandel_1_800.jpgView on Boundless.com

46. Consumer Marketing Non-Personal Source An example of a non-personal source is a search on the Internet. The search engine provides information about a subject. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Yout."CC BY-SAhttp://commons.wikimedia.org/wiki/File:Yout.jpgView on Boundless.com

47. Consumer Marketing Drive-Reduction Theory Clark Hull was the behaviorist who developed the drive-reduction theory of motivation. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."ClarkHull2.jpg."Free Art Licensehttps://en.wikipedia.org/wiki/Motivation#/media/File:ClarkHull2.jpgView on Boundless.com

48. Consumer Marketing Anti-Smoking Campaign The purpose of an anti-smoking campaign is to educate consumers about health risks associated with smoking. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."AntismokingMessage-PedestrianCrossing-Singapore-20050904."CC BY-SAhttp://commons.wikimedia.org/wiki/File:AntismokingMessage-PedestrianCrossing-Singapore-20050904.jpgView on Boundless.com

49. Consumer Marketing Carl Jung Carl Jung developed a definition of attitude as it relates to the field of Psychology. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."Carl Jung."GNU FDLhttp://en.wikipedia.org/wiki/Carl_JungView on Boundless.com

50. Consumer Marketing Friends Friends are one of the most powerful reference groups because they influencing our consumer behavior. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Friends."CC BY-SAhttp://commons.wikimedia.org/wiki/File:Friends.jpgView on Boundless.com