MULTIMEDIA TECHNOLOGY SMM 3001

1. MULTIMEDIA TECHNOLOGYSMM 3001 CASE STUDIES

2. Multimedia Case Studies • In education • Tools for pre-service teacher development • In commercial/advertising • Tools for advertising

3. Multimedia Case Studies • Problem scope before applying multimedia technology? • What multimedia can do? • How multimedia can improve the situation?

4. Multimedia Case Study - Education • Mathematics teacher educators face several practical problems in their work with pre-service teachers • insufficient classrooms available for pre-service teacher placement • pre-service teacher lacks of experience • pre-service teacher unable to express their sense and knowledge

5. Multimedia Case Study - Education Survey & Studies • A study being carried out and found out that pre-service teachers need opportunities • to observe and reflect on student’s mathematical thinking • To observe how effective teachers build on student’s thinking

6. Multimedia Case Study - Education Applying multimedia • To overcome the problem identify :- • Two set of CD-based cases are created. • Video capture of the way a teacher teach • Multimedia application which enable user to share text, work, document, video and etc.

7. Multimedia Case Study - Education Interface

8. Multimedia Case Study - Education

9. Multimedia Case Study - Commercial Client – Colgate-Palmolive • Challenge : • To produce a video featuring Colgate Chairman Reuben Mark, for an important high level employee communications effort

10. Multimedia Case Study - Commercial Client – Colgate-Palmolive • Solution : Work closely with the Colgate staff during preliminary planning, and then setup a multi-camera video shoot at Colgate-Palmolive's New York headquarters. Also, design special animated sequences to bookend the presentation

11. Multimedia Case Study - Commercial Client – Colgate-Palmolive • Result : Putting senior management on videotape always carries special responsibilities. This video proved to be an extremely effective way for the chairman to reach his employees with the professionalism and impact he wanted

12. Multimedia Case Study – Virtual Reality Client – Marshad Technology Group • Challenge : Produce an online virtual reality environment to demonstrate the impact and potentials of this remarkable user controlled "motion" technique within a website setting

13. Multimedia Case Study – Virtual Reality Client – Marshad Technology Group • Solution : Marshad Technology Group's daring and creative producer, Damian Wirz, climbed the Brooklyn Bridge on a summer evening to capture some breathtaking panoramas of the bridge and New York City skyline

14. Multimedia Case Study – Virtual Reality Client – Marshad Technology Group • Result : Image can be zoomed in, out, and around the picture: capturing a fluid and flowing visual display that traditional still photos could never provide

15. Multimedia Case Study – Virtual Reality Client – Marshad Technology Group

16. Multimedia Case Study – Kiosk Client – Estee Lauder Companies • Challenge : This legendary cosmetics leader asked Marshad to prepare a multi-purpose video that would help them re-launch Youth Dew; one of the best selling fragrances of all time, first introduced 40 years ago

17. Multimedia Case Study – Kiosk Client – Estee Lauder Companies • Solution : Begin by conducting cinema verité interviews with hundreds of people to capture spontaneous feelings and thoughts about the legendary fragrance. Using the edited video, Marshad then produced and programmed a multimedia video wall for the product launch party held in NY's Plaza Hotel

18. Multimedia Case Study – Kiosk Client – Estee Lauder Companies • Result : This wonderfully entertaining video, highly utilized by the client, contributed to a memorable launch party; while also being used by Saks Fifth Avenue for point-of-purchase merchandising displays

19. Multimedia Case Study – Kiosk Client – Estee Lauder Companies