Image: Google Street View

1. Business research: Web 2.0 is not an option but a necessity Wednesday, 2nd December 2009, Olympia 12:00 - 12:30 - London Roomkaren.blakeman@rba.co.uk, Twitter: karenblakeman http://www.slideshare.net/karenblakeman Image: Google Street View This presentation is licensed under a Creative Commons Attribution 3.0 Licence

2. Coverage and availability of slides • This session: • A very quick overview of collaborative tools and applications, social and professional networks • Other Online Information 2009 presentations all available on Slideshare • http://www.slideshare.net/karenblakeman Google is not enough, Tuesday, 1st December 2009, Olympia 11:45 - 12:15 - Theatre C • http://www.slideshare.net/KarenBlakeman/google-is-not-enough • Twitter for Business, Twitter 101 presentation Tuesday, 1st December 2009, 16:00-17:30, Track 2 • http://www.slideshare.net/KarenBlakeman/twitter-for-business-an-essential-marketing-and-research-tool www.rba.co.uk

3. Get rid of the Web 2.0 label • Social and professional networks • Think of it all as “The Web” • Think of it as : • Collaboration • Sharing knowledge • Keeping up to date with new developments • Establishing new contacts • Reputation monitoring – what are people saying about an organisation, its services, its products? • What people are saying about you! Karen Blakeman www.rba.co.uk

4. You go to where the conversations are, where the chat is, where the buzz is • It is where an increasing proportion of the population grow up • It is where an increasing number of people feel comfortable and where they often divulge information they shouldn’t! • You can’t ‘gag’ social networks • BBC NEWS | Politics | When is a secret not a secret? • http://news.bbc.co.uk/1/hi/uk_politics/8304908.stm For serious research, social and professional networks are not optional extras - they are an essential part of your search strategy Karen Blakeman www.rba.co.uk

5. That title slide... • Google street view • Check out a business location • Does it look like they are running their business from the garden shed in their back garden ? [Sounds like me ] • A residential block of flats? • Remember that Google Street View images are not ‘live’ and therefore out of date • Remember that Google Street View doesn’t cover every city, town or village • User photos if available - Panoramio www.rba.co.uk

6. Panoramio www.rba.co.uk

7. Geograph.org.uk • UK and Ireland photos of landmarks and buildings for every Ordnance Survey grid www.rba.co.uk

8. Who can check out the business location? • Find someone who lives nearby or can easily reach the location • Your network • Twitter, Facebook, LinkedIn etc. • Professional bodies e.g. AIIP • “Oh yes, I know that address. I’ll pass it on the way back from the railway station tonight and send you a photo from my mobile” www.rba.co.uk

9. Flickr.com Karen Blakeman www.rba.co.uk

10. Facebook • Often used to pre-screen applicants for a job, so be careful what you put on your page! • Track down individuals – Australian case • Lawyer uses Facebook to serve legal documents - ABC News (Australian Broadcasting Corporation) • http://www.abc.net.au/news/stories/2008/12/15/2447037.htm • Look for groups or pages for an organisation (are they genuine?) • Some professional groups Karen Blakeman www.rba.co.uk

11. Facebook www.rba.co.uk

12. LinkedIn www.rba.co.uk

13. Email discussion lists • Yes – I classify them as Web 2.0! • They are collaborative, people share experiences and knowledge • BUSLIB-L, AIIP (members only) • My most useful resources for finding information on an unfamiliar topic Karen Blakeman www.rba.co.uk

14. Wikis • Increasingly used to gather knowledge from the business and research community • Investing Wiki with Research about Companies, Investment Concepts, and more... • http://www.wikinvest.com/ www.rba.co.uk

15. Wikis • Wikileaks • http://www.wikileaks.org/ • There are checks on content and uploads www.rba.co.uk

16. Wikis • Business Essentials on the Web • http://bl-business-essentials.wikispaces.com/ www.rba.co.uk

17. Blogs • For expert opinion and up to the minute news • Reputation monitoring • Competitive intelligence • Blog postings often indexed within minutes of publication • Google search, click on Show options on results page and select Blogs, or select last 24 hours or past week under date/time options • Google Blogsearch • http://www.google.com/blogsearch • includes web pages that have RSS feeds e.g. news sites that are not strictly speaking blogs • Blogpulse • http://www.blogpulse.com/ • click on trends to see graph of how often your terms are mentioned in the postings indexed by Blogpulse Karen Blakeman www.rba.co.uk

18. Google “Show options” Karen Blakeman www.rba.co.uk

19. Blogpulse search and trends Click on the graph to see ‘trends’ Shows how often your search terms occur in postings – can compare up to three searches Karen Blakeman www.rba.co.uk

20. Twitter for marketing and reputation monitoring www.rba.co.uk

21. Tweepz.com – people (or organisations) on Twitter Karen Blakeman www.rba.co.uk

22. Firefox Greasemonkey script for Twitter • Show results from Twitter on Google results screen www.rba.co.uk

23. Searching Twitter • Searching recent public tweets • http://search.twitter.com/, http://www.twazzup.com/ • BUT Twitter search does not cover the whole database, only recent Tweets • Even advanced date search does not currently work on date range  www.rba.co.uk

24. Backup your tweets • Useful if you use Twitter to remind yourself of interesting stuff e.g. facts and URLs given out at conferences • Essential if you are using it as part of reputation monitoring and management • Essential if you are using it as part of competitive intelligence • Can use some of them to search further back than “current” tweets • Can’t guarantee that Twitter will keep tweets for ever • Can’t guarantee that Twitter won’t lose Tweets • Can’t guarantee that Twitter will still be here tomorrow www.rba.co.uk

25. Backup your tweets • Tweetdoc: Document your twitter event • http://www.tweetdoc.org/ • Search on hashtag or term, creates a PDF of tweets • Tweets can be listed newest first or oldest first, but only “recent” tweets covered • For further details see presentation at Twitter for Business: an essential marketing and research tool • http://www.slideshare.net/KarenBlakeman/twitter-for-business-an-essential-marketing-and-research-tool www.rba.co.uk

26. Presentations • Conference presentation PowerPoints may include information on departmental/corporate structures, key names and positions, strategies, planned projects.... • Google and Yahoo advanced search screen, file format box (PPT and PDF), Bing – include filetype:ppt in strategy • Slideshare.net www.rba.co.uk

27. Video - YouTube • News providers • YouTube - itnnews's Channel • http://www.youtube.com/user/itnnews • Official corporate channels • More importantly - reputation monitoring • United airlines and the broken guitar • Some interesting historical “stuff” • YouTube – Cadbury Creme egg Bunny Ad • http://www.youtube.com/watch?v=Yw_gEyg7Nt8 www.rba.co.uk

28. Keep with RSS alerts • RSS reader to pull together feeds and alerts from most of these resources • Outlook 2007 • Omea (http://www.jetbrains.com/omea/reader/), GreatNews (http://www.curiostudio.com/) www.rba.co.uk

29. RSS on NetVibes Karen Blakeman www.rba.co.uk

30. Any questions? • Stand 734 – UKeiG • Presentation on Slideshare • http://www.slideshare.net/karenblakeman • Email karen.blakeman@rba.co.uk • Twitter: karenblakeman www.rba.co.uk