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2018 National Ski Patrol Membership Survey

Summary of the findings from the 2018 National Ski Patrol Membership Survey, including motivations for joining NSP, benefits of membership, usage and importance of benefits, patrol patterns, organizational engagement, and program satisfaction.

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2018 National Ski Patrol Membership Survey

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  1. 2018 National Ski Patrol Membership Survey Results Summary January 11, 2019

  2. Methodology • Purpose/Goal • Document feedback from NSP members • About the survey • 54 questions designed to examine: • Push/Pull factors for involvement • Benefits, social relationships, outdoor interests, etc. • Use of NSP membership and/or training • Summer involvement, emergency care credentials, member expectations • Engagement in NSP organization • Event attendance, voting participation, NSP programming interest and value • Demographic information

  3. Methodology • Response sample is approximately proportionate to the overall makeup of NSP membership by Division • Overrepresentation of Central division • Underrepresentation of the Professional division About the sample: • Survey sent to 32,090 NSP Members • Total number of responses: 7,969 • 25% response rate

  4. Why NSP? Motivational factors for Membership

  5. Why NSP? • Prominent motivations • Personal/intrinsic • Driven by a connection to the industry as a whole • Secondary motivations • Driven by a goal (i.e. training), benefits, or social connections/friends • Tangible benefit like free skiing

  6. Push/Pull Factors Largest share of respondents joined between the ages of 19-29, with decreasing shares as age increases

  7. Push/Pull Factors 70% of respondents expressed interest in continuing to patrol for over 5 years The most frequent reason to stop was physical disability, followed distantly by not enough time and a change in family status

  8. Push/Pull Factors 91% of responding members participate in Alpine Skiing Smallest shares of participation were in Snowboarding and Telemark

  9. Benefits—Usage and Importance Important benefits are both tangible and intangible Pro Deals, Training and Certification, OEC Credentials Community with local patrol, Being part of the larger NSP community

  10. Benefits—Pro Deals 76% of respondents average at least one pro deal order per year Majority of respondents do not receive pro deals from any other organization 69% have used NSP online store in the last 3 years

  11. Benefits—Ski Area • Follow up question: Are there other benefits that you would like to have as a NSP member? • Received 2,554 comments • Standard benefits (health insurance, retirement, etc.) • Recognition • Access to free gear, maintenance, or rentals

  12. NSP Usage and Patrol Patterns

  13. NSP Usage and Patrol Patterns Majority of respondents patrolled or hosted between 11 and 40 days Low shares were active 1-10 days

  14. Summer Usage • Majority of respondents do not participate during the summer • Of those who do utilize their OEC/OFC in Summer • 16% for events (ToughMudder, BigAir, etc.) • 11% “Other” comments included: volunteer EMS/EMT, Mountain Adventure Sports (Ziplining, Rafting, Guide Services), and Teaching

  15. Emergency Care—Credentials Majority of respondents do not hold any credentials beyond OEC/OFC 9% “other” comments included: CPR/BLS/ALS, Wilderness First Responder, Physician Assistant, Physical/Respiratory Therapist, and various other credentials.

  16. Emergency Care—Vacuum Mattress Majority of respondents (71%) stated that their patrol does not use vacuum mattresses 56% would not be opposed / 42% had no opinion 72% of respondents who do not use the vacuum mattress were unsure why not

  17. NSP Organizational Engagement

  18. Membership Value Membership was considered of moderate to high value by 82% of respondents

  19. Engagement

  20. NSP Events Most respondents report that they have attended OEC/OFC courses and refreshers. Overall, 18% of respondents state that they have not attended any of the listed events.

  21. NSP Events - Powderfall Many respondents (19%) were unaware of Powderfall A few comments were gathered related to Powderfall. Several of these comments requested Powderfall to come to the Eastern regions, while other comments noted that the event was inaccessible to some members, or that information was difficult to obtain.

  22. NSP Election • 54% of respondents voted in the last NSP election • 11% of respondents stated that they did not vote because of some other reason not listed • 707 comments received • New members/joined after • Not enough info available • Did not know the candidates • Various specific reasons

  23. NSP Program Participation 60% planned to participate in some certifications in the next few years Highest interests were for senior and avalanche programs, followed by OET and MTR

  24. Interest in Senior Program

  25. Interest in Avalanche Program

  26. NSP Courses • 10% “Other” received 367 comments: • Search and Rescue • Active Shooters • Lift Evacuation • Incident Command • Backcountry/Backcountry Rescue

  27. NSP Courses by Division

  28. NSP Courses by Age

  29. NSP Program Satisfaction

  30. NSP Program Satisfaction • Follow up question: Please elaborate as to why NSP programs do or do not meet your needs. • Received 787 comments from individuals responding no or some: • Requesting more resources for OEC • Further medical training • Scheduling conflicts • Issues with online courses • Low awareness of available programs • Various specific concerns

  31. Ski Area Relations Generally positive relationship with ski area management

  32. Ski Patrol Magazine • 64% regularly read SPM • Primary interests are in technical skills and industry specific news • 324 “Other” comments • Recognition and best practices • Equipment/Gear reviews • Events

  33. NSP Involvement Climate change and public lands issues are of interest to NSP members

  34. Membership Cards A little less than half of respondents do not use physical NSP membership card Of those who use the card, it is used while visiting other resorts, taking refresher courses, and to obtain discounts, along with other specific uses Majority of respondents do not support a $5 fee

  35. Demographics

  36. Demographics

  37. Occupation

  38. Profile Preferences Most did not have an objection to providing gender or date of birth in online profile

  39. Observations/Conclusions Strong response rate shows engaged membership Most intend to continue patrolling Benefits are both tangible and intangible Reasons for joining include love of skiing and a desire to help others High satisfaction with NSP programs Interest in pursuing certifications Positive relationship with resort management Climate change and public lands issues are of interest to NSP members

  40. Thank You! RRC Associates

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