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How to Analyze Rhetoric

How to Analyze Rhetoric. Or how to look at things and stuff. We analyze through filters. Think of how you analyzed yourself (or an event in your life) in the first assignment.

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How to Analyze Rhetoric

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  1. How to Analyze Rhetoric Or how to look at things and stuff

  2. We analyze through filters • Think of how you analyzed yourself (or an event in your life) in the first assignment. • How did you examine the event? Did you tell me what you thought when you were younger and compare it to your thought process now? • Often times the filters we use can be classified within the five parts of the rhetorical situation:

  3. 1. Purpose • We are sometimes critical of what someone is trying to “get at.” Sometimes we don’t get it. • Look at this fine example: Rick Parry ad • How do you view this ad? What is its purpose? • Is there a right answer?

  4. 2. Audience • This one can be more complicated than you expect because there are often many more audiences than the intended one. –Especially in today’s viral ecology. • Take a look at this ad: Hilton’s furniture (1:56) • Now watch it in greater context. • Who is the audience? Does it effect purpose? Is the purpose changed or complicated?

  5. 3. Stance • We either agree or disagree with something we see, right? It’s the stance we have. • But what if stance is an arbitrary way to promote something else? • Genius. • Does the stance really matter here?

  6. 4. Genre • We have set expectations when we are dealing with a genre. • How do we “read” something that does not fit our idea of a genre? • Check out this news story. • Again, does this distort how we view the rhetoric’s purpose and audience? Do we have stances we take based on genres?

  7. 5. Media/Design • We read more than just words as you’ve hopefully come to realize. • The design of a piece of rhetoric can effect who the audience is, what the purpose is, what stance we take, how we determine genre, etc. • And this is just cool. (Think of audience and purpose as the pages morph. Whoa.)

  8. So which filters should we use • We don’t. Not right away. Like everything else in English, it’s a process. –The invention process. • Very important: Do not start with a thesis. • But why not you ask...

  9. Start with a Question • You may have an idea of what you want to study. Great! ...Don’t make it a thesis. • Begin to look at all the filters you can use (the five parts of the rhetorical situation). • Be sure look through the filters critically.

  10. Focusing • The invention process will make you think in about a thousand different directions.* • So how do you narrow your approach and make it so you can actually produce a paper on this thing? • It’s like going to the eye doctor... *If your piece of rhetoric is substantial, that is...

  11. Substantial? • Well, yes. There are some pieces of rhetoric that are pretty simple and straight-forward. Choose one of those and you’re sunk before you begin. • I’ll help you out and pick out a basic genre and design concept for you...

  12. The Viral Hit • We live in a time when most everything is reappropriated and decontextualized. • Quick exercise: • Watch this & outline the RS: News clip • You probably know it better as this. Re-outline. • Then it becomes this. • Even this. • Or, at its most disturbing, this.

  13. Your Assignment for Inquiry 2 • Identify the web text and its origin- Remember, you are looking at something based off a viral video. Don’t analyze Rebecca Black’s Friday—analyze the Bob Dylan parody of it. • Identify the contexts- This requires you to look critically at both audiences for both the original video and the decontextualized piece. What changes between them? How does the purpose change? And here’s a big one: How does the “newer” media effect the original? • Demonstrate your ability to research- Yes, this is not a high-minded group of texts, but they do have a tradition; there are articles about the effects of viral videos on our culture. Engage with these commentaries as part of your analysis. • (More to come on our blogsite...)

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