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Special Forum on Rural Issues

Join us at the Special Forum on Rural Issues: WorkCon 2019 facilitated by Kathy Garcia. Explore the challenges and opportunities in rural sectors like government, agriculture, and tourism, and discover strategies to address workforce challenges. Engage in discussions on rural development, education, income, employment, and more. Don't miss this valuable event!

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Special Forum on Rural Issues

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  1. Special Forum onRural Issues WorkCon 2019 Kathy Garcia, Facilitator

  2. NoRTEC Main Sectors: Government; Agriculture and Tourism. Priority Sectors: Health Care, Manufacturing, Information Technology, Agriculture and Tourism Butte and Shasta Counties: 90% of businesses have less than 20 employees Out of 11 counties, all have 86% or more businesses with less than 20 employees.

  3. How Does the U.S. Census Bureau Define "Rural?" The Rural Definition • The Census Bureau defines rural as any population, housing, or territory NOT in an urban area. Today, "urban areas" consist of two types of geographies: • "Urbanized Areas" have a population of 50,000 or more • "Urban Clusters" have a population of at least 2,500 and less than 50,000

  4. Urban-Rural Continuum Rural America includes 72% of the nation’s land mass and 46 million people. Source: USDA

  5. Data Walk Directions • The Data Walk is set up in 6 stations. Please spread out in groups of 4-5 at each station. Review the data and take time to think about and discuss the questions at the bottom. • You’ll have 6 minutes at each station and then we’ll take our seats and review each one briefly. Take notes if it helps.

  6. Population Change 1a

  7. California Population “Completely Rural” “Predominantly Rural” “30-49% Rural” Where is Everyone? 94% of the total population live in urban areas. About 50% of the population reside in just 4 counties: Los Angeles, Orange, San Diego, San Bernardino. 1b

  8. Data Walk Review Which state is the most rural state? Least rural state? Vermont California

  9. Non Metro Industry 1c

  10. U.S. Earnings 2a

  11. California Weekly Wages by County 2b

  12. U.S. Education & Training The good news here: All areas are seeing improved education rates!Some college/no degree: Low hanging fruit 3a

  13. 3b

  14. Disconnected Youth Amazing Site: Measure of America 4a

  15. % Income Spent on Food

  16. Prime Age Employment: Employed 25-54 year olds (in millions) 5b

  17. U.S. Employment & Labor Force 5b

  18. Technology While an increasing number of schools have high-speed connections, approximately 41% of schools, representing 47% of the nation’s students, lack the connectivity to meet the Commission’s short-term goal of 100 Mbps per 1,000 students/staff. 6

  19. Public Transportation America’s rural population is declining, but ridership has increased from 2007 to 2015. Rural residents travel about 33% more than urban residents, and although rural areas only make up 19% of the population, they account for around 49% of traffic fatalities. Older Americans make up a larger portion of rural populations (17%) than in urban populations (13%). Rural communities that develop transportation services can attract and retain more seniors and the economic activity they generate. Source: American Public Transportation Association & Community Transportation Association of America: "Public Transportation’s Impact on Rural and Small Towns" 7

  20. Rural Workforce Challenges • High Child Poverty • Generational Poverty • High ACE Scores • High Domestic Violence • Lack of Available Housing

  21. As workforce providers, how can the system be flexible for rural areas? How can training be looked at differently? How can we better engage disconnected youth? Or prevent disengagement earlier? How do we help traditional industries become creative with hiring?

  22. Table Challenge Choose a reporter to take notes and report out. Have the table choose and answer one of the four questions. 1. How do we ensure that zip code is not destiny? 2. With such low unemployment, how do we get the disengaged used to making positive changes? 3. What should rural areas do to stay competitive? 4. What three things should be the main focus for rural workforce providers?

  23. Thank You! Kathy GarciaBusiness Services & Marketing ManagerJob Training Center530-529-7000 kgarcia@jobtrainingcenter.org

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