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www.thedatacleanser.com

www.thedatacleanser.com. Robert Haynes. Your DATA is under constant ATTACK. Solution ?. Impact?. Why?. Drains productivity Negatively impacts revenues Increases risk of doing business And – we miss opportunities to exploit value locked in data. Well meaning employees

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www.thedatacleanser.com

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  1. www.thedatacleanser.com Robert Haynes

  2. Your DATA is under constant ATTACK Solution? Impact? Why? • Drains productivity • Negatively impacts revenues • Increases risk of doing business • And – we miss opportunities to exploit value locked in data • Well meaning employees • Mailing list Uploads • Poor web forms • Fraudulent activity • Organisations cannot afford Expensive Data Quality software • Cost effective • Self service • Cloud based • Data quality services: • de-duplication • validation • firewalls

  3. The Sales Strategy • Continuous Upsell Model • A customer in the market for de-duplication services • Will also need • Their Addresses validated • Their Phone numbers checked • The Death Register checked • To find valid emails • and more… Alive Indicator Upsell Email Finder Freemium service: Data Audit We Have This Fix Augment Extra Types Premium Extra Capacity Address Cleansing Correct Phone No. Premium Premium

  4. The Market Opportunity • App Based Market • Target small companies • Anyone using customer, employee, vendor, resident … data • Via ubiquitous tools • White Label Market • Business services • Business portals • Trusted brand names

  5. Why do we need $1minvestment? What do we have? • Initiate marketing to: • Build more Apps! • Solidify the team • Robert Haynes, CEO • Ben Fitzpatrick, VP Business Development • Cherie Kennedy, VP Sales • Mark Haselup, VP Engineering • Intellectual Property: • 3 Years • 100% owned • Team with combined experience of over 30 years in Master Data and Data Quality • The technology is real and in use • As tested by:

  6. Summary • Solid Technology • 100% IP Ownership • Experienced Team • Strong Market and Technology Vision S W • Needs funding to develop target markets • Needs to develop worldwide online presence O T • CRM market $18bn in 2012 * • Online CRM has 170,000 online customers with 7 million users * • Excel has 500 million users worldwide * Source: CRM SWITCH • Large Enterprise Vendors ($250k +) • IBM, Informatica, Oracle • Managed service providers ($100k a go) • Experian, CallCreditetc

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