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O M E – Kelli Griffis

Learn about OME's social media presence, including our use of Twitter, LinkedIn, and Facebook. Discover our growth and current status on these platforms, and find out how you can get involved.

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O M E – Kelli Griffis

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  1. OME – Kelli Griffis Social Media at OME

  2. Overview • Why and how we are using social media at OME • Growth and current status • Looking ahead

  3. Why are we on social media? • Publicize team news, releases, etc. • Enhance relationship with our users, partners, and funders • Raise profile among potential users • We do not use social media for user support.

  4. The story so far… • August 2012: @openmicroscopyon Twitter. • January 2014: Conscious social media outreach began. • OME joined Facebook, LinkedIn, and Google+. • October 2014: The OME Blog published its first post. • January 2015: The OME YouTube channel published its first video.

  5. What does Kelli do, anyway?

  6. Finding and Scheduling Content

  7. Finding and Scheduling Content

  8. Current Status: Twitter • Twitter has been our primary social media focus. • Number of followers has nearly tripled (233 to 678) since January 2014. • Average impressions per day up >5x in 12 months • Average engagement rate up from 1.2% to 2.2% in 12 months • Zero paid promotions (Source: Twitter Analytics)

  9. Twitter Growth: Followers Jan 2014 – Beginning of deliberate social media outreach Number of followers on Twitter Source: Twitter Analytics (https://analytics.twitter.com/accounts/18ce53vbqwo/followers_dashboard)

  10. Twitter Growth: How often people see us This spike reflects the Feb 2015 press campaign for our BBSRC Big Data grant. Total Monthly Impressions Source: Twitter Analytics (https://analytics.twitter.com/user/openmicroscopy/tweets)

  11. Current Status: Other Platforms • Mid-March 2015: Dropped Google+ • Focusing on growing LinkedIn and Facebook • Daily, differentiated content on the two platforms: • LinkedIn: Job announcements, conferences, webinars (Serious Work Stuff) • Facebook: Pretty pictures, videos, cool blog posts (Goofing Off) • Both: OME news

  12. Next Steps • Continue to produce OME blog and video content • Maintain and increase our Twitter presence • Increase our number of followers on LinkedIn and Facebook • Identify types of posts that generate high user engagement (clicks, likes, shares) and adjust accordingly

  13. Want to be involved? • Like & share our posts • MT @openmicroscopy in your tweets • Send cool links via standup notes or email – even if it’s not about us! • Post your own blog or videos (props to Will!) • Tweetdeck Teams – Paris? (Kelli doesn’t have to be an information silo)

  14. Acknowledgements and Thanks • …to Will and Simon for being top content contributors • …to Helen and Josh for thoughtful input about strategy • …to Gus for making all the pretty banners • …to Kenny for infinite patience with my lack of tech expertise • …to Jason for all kinds of support (and blogging)

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