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Bowo Nur Isnanto . P056111441.48

ANALISIS PEMASARAN BEDAK SARIAYU. Bowo Nur Isnanto . P056111441.48. SEJARAH PT SARIAYU. PT Sariayu Indonesia mendapat ISO 9002. (1997). BAURAN PEMASARAN. PRODUK. PROMOSI. Konsep nilai pelanggan. Harga rendah kualitas terjamin. Benefit Ekonomi. Tidak menimbulkan efek samping.

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Bowo Nur Isnanto . P056111441.48

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  1. ANALISIS PEMASARAN BEDAK SARIAYU BowoNurIsnanto. P056111441.48

  2. SEJARAH PT SARIAYU • PT Sariayu Indonesia mendapat ISO 9002. • (1997)

  3. BAURAN PEMASARAN

  4. PRODUK

  5. PROMOSI

  6. Konsep nilai pelanggan • Hargarendahkualitasterjamin Benefit Ekonomi Tidakmenimbulkanefeksamping Benefit Pelanggan Meningkatkankepercayaandirikarenahasilsesuaidengankeinginan Benefit Emosional

  7. AnalisisPesaing VS Inez Sariayu

  8. Strategi Persaingan Bedak Sariayu • Strategi Penetapan harga Kebijakanharga yang konsistendengantujuanmenjagakredibilitashargaproduk-produkdibenakkonsumen. • Strategi Saluran Distribusi Perusahaan • Pendistribusian oleh anak perusahaan MTG sendiri, yakni PT. Sari Ayu Indonesia (SAI). • Kerjasama dengan 26 subdistributor yang tersebar diseluruh Indonesia. • Pengendalian ketat terhadap seluruh subdistributor

  9. Tabel 1. Perbandingan Harga Bedak Sariayu dan Inez • Sumber : Carefour 2012

  10. HasilKinerjaPemasaran Sumber : laporantahunan PT. Sariayu

  11. Sumber : laporantahunan PT. Sariayu

  12. TERIMA KASIH You Know You Are On the road to success If YOU WOULD DO YOUR JOB AND NOT BE PAID FOR IT

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