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WHY DO WE NEED PR ?

WHY DO WE NEED PR ?. To credibly present our product to the consumer ( maximum audience ). ADVERTISING. PR. I am the God of Cricket ! - Sachin Tendulkar. Sachin is the God of Cricket ! - Sunil G avaskar.

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WHY DO WE NEED PR ?

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  1. WHY DO WE NEED PR ? To credibly present our product to the consumer (maximum audience)

  2. ADVERTISING PR I am the God of Cricket ! - Sachin Tendulkar Sachin is the God of Cricket ! - Sunil Gavaskar ADVERTISING BASED ON THE ‘SELL ME’ APPROACH & PR IS BASED ON A MORE CREDIBLE; ‘TELL ME’ APPROACH

  3. PERFECT COMBINATION • ADVERTISING & PR 20% 80% 20% Budget of the Film is spent on Advertising (ATL) 1% Budget of the Film is spent on Public Relations Activities Both the approaches are crucial to present the movie to our audience, below is an interesting statistic to prove efficacy and efficiency of PR in Films.

  4. PR GENERATES SAME REACH AS ADVERTISING By spending 20% on ADVERTISING … AUDIENCE GENERATED By spending 1% on Public Relations … AUDIENCE GENERATED PR Activities generate 50% of Audiences in the cinema hall, even after spending minimal 1%

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