Membership Growth, Diversity, and Inclusitivity

1. Membership Growth, Diversity, and Inclusitivity

2. What is the word on the street about the Council for Exceptional Children?

3. Generational Differences in Membership There are four major generational groups.There are four major generational groups.

4. Formative years mold our core values. Five living generations. Core values guide our choices.Formative years mold our core values. Five living generations. Core values guide our choices.

5. Born 1900-1945Traditionalists, Builders Resistant to change Unwilling to hand over the reins Loyal Patriotic Top-down approach Military chain of command Job security Lifetime career Build a legacy The Silent Generation; the builders; fought in World War I, World War II. Very resistant to change. Unwilling to hand over the reins; have faith in institutions; believe in the government and social security; GI—1901-1926—Saved the World. Ages 79+ Silent—1927-1945, Ages 60-78 Why are they members? Are they a help or a hindrance in getting new members? In many associations these members are the founders—dedicated. They believe in institutions. They start something and finish it. They aren’t leaving until you read the obituary.The Silent Generation; the builders; fought in World War I, World War II. Very resistant to change. Unwilling to hand over the reins; have faith in institutions; believe in the government and social security; GI—1901-1926—Saved the World. Ages 79+ Silent—1927-1945, Ages 60-78 Why are they members? Are they a help or a hindrance in getting new members? In many associations these members are the founders—dedicated. They believe in institutions. They start something and finish it. They aren’t leaving until you read the obituary.

6. Born 1946-1964Baby Boomers Optimistic Competitive Build a stellar career Money Title Recognition The corner office Search for meaning Retooling SOHO (small office/home office) This group makes up most of the workforce today. Big group. Very competitive. There are so many of them. Look at what they had to do to get “the job.” Very optimistic—they’re always searching for meaning. Very involved and results oriented. Conscious of money, title, corner office. Goes back to the competitive spirit. Many will work past retirement. First generation to grow up with television. Dr. Benjamin Spock: “We need idealistic children” Birth Years: 1946-1964; Ages: 41-59 # born: 79,907,844; Formative years: ’50s to early ’80s The Consciousness Movement Second Wave Boomers Civil Rights Movement Nuclear family intact Women’s Movement Live life to the fullest Ecology Movement Unlimnited possibilities War Protest Movement Skeptical, not cynical (Watergate) Sexual Revolution Less loyal to the company Drug Revolution Merging of black/white cultures Do they make up the majority of our association?This group makes up most of the workforce today. Big group. Very competitive. There are so many of them. Look at what they had to do to get “the job.” Very optimistic—they’re always searching for meaning. Very involved and results oriented. Conscious of money, title, corner office. Goes back to the competitive spirit. Many will work past retirement. First generation to grow up with television. Dr. Benjamin Spock: “We need idealistic children” Birth Years: 1946-1964; Ages: 41-59 # born: 79,907,844; Formative years: ’50s to early ’80s The Consciousness Movement Second Wave Boomers Civil Rights Movement Nuclear family intact Women’s Movement Live life to the fullest Ecology Movement Unlimnited possibilities War Protest Movement Skeptical, not cynical (Watergate) Sexual Revolution Less loyal to the company Drug Revolution Merging of black/white cultures Do they make up the majority of our association?

7. Born 1965-1980Generation X Show me the money Misunderstood Skepticism Distrust permanence Faith in themselves as individuals Less faith in institutions Extremely resourceful Independent Build a portable career Resume builders Less faith in institutions. They distruct permanence; very independent; very resourceful. They’re reluctant to commit. Very unimpressed with titles. They like relationships. The divorce rate tripled with this group. (This helps put into perspective that you’ll have to market differently.) Current age: 24-40 # born: 58,541,842 Formative years: ’70s, ’80s, ’90s Formative Years “All about survival” Divorce Career Moms/latchkey Parents as buddies 1971—Divorce rate is 110% higher than in 1961; 40% of Gen X raised in single parent households Core Values: Independence, self reliance, distance from older generations, marriage is disposable, Us against them Today: Save the neighborhood, make marriage work, be there for children, work hard, make moneyLess faith in institutions. They distruct permanence; very independent; very resourceful. They’re reluctant to commit. Very unimpressed with titles. They like relationships. The divorce rate tripled with this group. (This helps put into perspective that you’ll have to market differently.) Current age: 24-40 # born: 58,541,842 Formative years: ’70s, ’80s, ’90s Formative Years “All about survival” Divorce Career Moms/latchkey Parents as buddies 1971—Divorce rate is 110% higher than in 1961; 40% of Gen X raised in single parent households Core Values: Independence, self reliance, distance from older generations, marriage is disposable, Us against them Today: Save the neighborhood, make marriage work, be there for children, work hard, make money

9. Born after 1980Millennials, Generation Y, Baby Busters Work that has meaning for me Build parallel careers True multi-taskers Career changers Drive change Tangible and intangible rewards Work that makes a difference Flexibility Balance all activities Fun They want work with meaning. They are multitaskers. They like to work in teams. We need to market to this group. They are career changers. They don’t like what associations are doing; they walk away. They gear up with advanced technology and the ability to connect globally—no boundaries. How can we tap into this generation? They want work with meaning. They are multitaskers. They like to work in teams. We need to market to this group. They are career changers. They don’t like what associations are doing; they walk away. They gear up with advanced technology and the ability to connect globally—no boundaries. How can we tap into this generation?

11. CEC Membership Demographics*

15. Who are our best ambassadors and what can we learn from them?

16. What generation are we going to recruit?