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MBT-CRM Rapid Deploy

MBT-CRM Rapid Deploy. Prepared by Rahul Karanjikar. Nov 8, 2005. MBT-CRM Rapid Deploy: Description. MBT-CRM Rapid deploy is Pre-built Siebel CRM application Is built on top of out-of-the-box Siebel 7.8 eCommunications (telecom vertical specific Siebel application)

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MBT-CRM Rapid Deploy

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  1. MBT-CRM Rapid Deploy Prepared by Rahul Karanjikar Nov 8, 2005.

  2. MBT-CRM Rapid Deploy: Description MBT-CRM Rapid deploy is • Pre-built Siebel CRM application • Is built on top of out-of-the-box Siebel 7.8 eCommunications (telecom vertical specific Siebel application) • Contains pre-defined business processes and pre-configured application specifically targeted to TSP(wireless & wireline telecom operators) • Helps in reducing Siebel implementation cost and go-to-market period

  3. The Pain • CRM system is critical for a TSP to begin operations • Start up TSP spend anywhere between 6 months to 12 months to implement CRM systems* • Initial cost of customisation and integration is high for a TSP (typical cost 1.2 M USD**) • MBT-CRM Rapid Deploy provides quick and cost effective CRM system implementation for a start up TSP *Source: Beagle Research Group **Source:- Hewson Group CRM Market Research

  4. MBT-CRM Rapid Deploy- Value proposition SI customizes and implements the CRM SI customizes and implements the CRM C  Order of 1.2M USD SI maps Business processes to CRM SI maps Business processes to CRM *Source: Hewson Group CRM Market Research Cost of CRM to the TSP Cost of CRM to the TSP TSP partners with a SI TSP partners with a SI Purchase CRM product license Purchase CRM product license T  order of 6 months* Identify Best Fit CRM Identify Best Fit CRM Elapsed Time Elapsed Time Implement using MBT-CRM Rapid Deploy 0.7 * C  Order of 0.84M USD SI maps Business processes to CRM Cost of CRM to the TSP Cost of CRM to the TSP TSP partners with a SI TSP partners with a SI Purchase CRM product license Purchase CRM product license 0.5 * T  order of 3 months Identify Best Fit CRM Identify Best Fit CRM Elapsed Time Elapsed Time

  5. Future Products/ventures/Alliances List below gives future products/ventures/Alliances of CRM-RD-BU • Telecom CRM Add on modules • Functionality specific to certain future Telecom services eg IPTV • Telecom CRM audit • Telecom Processes & architecture mapping consultancy • CRM is a part of wider Business Support Systems(BSS) for a TSP. Aim towards MBT BSS Rapid Deploy. • Form Alliances with other CRM, BSS product vendors

  6. Financials

  7. CRM Market Forecasts Source:- Giga Research a wholly owned subsidiary of Forrester Research Inc

  8. Target Customers • Startup TSPs in Asia Pac region like • MTN (Sri Lanka) • SLT (Sri Lanka Telecom) • Bangladesh Telecom • Discussions are on with these TSPs to implement CRM

  9. Funding Requirements CRM-RD-BU requires $690K USD to be used for: • $ 370K USD towards Hardware and training costs • $ 200K USD towards staffing for the first six months • $ 120K USD towards Marketing & Sales for the first six months

  10. Competition Analysis • Siebel CRM is the market leader in the CRM Market. • MBT has implemented Siebel CRM for various incumbent and startup TSPs. • MBT is a telecom focussed SI and understands the best practice business processes for a TSP. • MBT has also developed SI best practices and proven Siebel CRM implementation methodology. This incorporates the best practices in Siebel CRM configuration and customisation. • No other SI has yet developed such pre-configured Siebel application for Telecom vertical, although many have developed implementation frameworks

  11. Gartner Magic Quadrant March 2005

  12. Alliances / Partnerships • MBT has tied up with CRM product vendor Siebel for pre-sales in the telecom vertical. • Siebel has also acknowledged the MBT’s Market presence in the Telecom sector • Discussions to jointly position MBT-CRM Rapid Deploy are underway.

  13. Management team

  14. Initial Financing from Mgmt/Investors MBT-CRM Rapid Deploy launch MBT-CRM Rapid Deploy Beta Launch Q4 Y0 Q1 Y1 Q2 Y1 Q3 Y1 Q4 Y1 Q1 Y2 Q2 Y2 Q3 Y2 Evaluate Opportunity TODAY Complete 2 successful Implementations Alliance with Siebel Completed Milestone Future Milestone Milestones

  15. Thank You

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