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Curt Cottle U.S. Department of Commerce September 6, 2013

Organization of American States XXI Inter-American Congress of Ministers & High-Level Authorities of Tourism. Curt Cottle U.S. Department of Commerce September 6, 2013. Introduction. National Travel and Tourism Strategy National Parks Project National Heritage Areas.

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Curt Cottle U.S. Department of Commerce September 6, 2013

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  1. Organization of American StatesXXI Inter-American Congress ofMinisters & High-Level Authorities of Tourism Curt CottleU.S. Department of CommerceSeptember 6, 2013

  2. Introduction • National Travel and Tourism Strategy • National Parks Project • National Heritage Areas

  3. National Travel and Tourism Strategy • President Obama issued an executive order in January 2012 • Travel facilitation improvements • Creation of a Task Force on Travel and Competitiveness • Development of a National Strategy • Implementation through the Tourism Policy Council

  4. National Travel and Tourism Strategy • Goal– Increase jobs by attracting and welcoming 100 million international visitors annually by 2021, and encourage visitation within the U.S. • 5 key areas • Promoting the U.S. • Enabling travel and tourism to and within the U.S. • Providing world-class customer service and visitor experience • Coordinating across government • Conducting research and measuring results.

  5. National Travel and Tourism Strategy • NTTS Action Plan asks TPC agencies to integrate the principles of sustainable tourism to preserve resources and maintain a high-quality visitor experience • Key actions include: • Evaluating visitor carrying capacity • Relieving pressure on over-used sites • Monitoring natural and heritage resources • Using interagency task forces to identify consistent approaches • Fostering sustainability beyond public land and water boundaries • Partnering with local communities and Indian tribes

  6. National Parks • 403 park units committed to conserving and protecting nation’s treasures • NPS National Tourism Strategic Plan • Gulf Coast Sustainable Tourism Restoration Project • Partnership with Fish & Wildlife Service, Department of Interior • Transportation Department grant and BP funding • 4 states, regional marketing effort • Geotourism product development and marketing campaign with National Geographic Society

  7. National Heritage Areas • 50 large-scale partnership projects designated by U.S. Congress • Tell nationally significant stories that celebrate the nation’s diverse heritage • Grassroots, community-driven approach to conservation and development • Public-private partnerships focus on historic preservation, natural resource conservation, recreation, heritage tourism, education and interpretation, visitor services

  8. Moving Forward • White House remains focused on travel and tourism • New leadership at the Departments of Commerce, State, the Interior, Agriculture, Transportation, Homeland Security • Input from the private sector in setting priorities • Development of metrics to measure results

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