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mokvlevisa da fokus jgufis Sedegebis Sejameba

mokvlevisa da fokus jgufis Sedegebis Sejameba. Sejameba. ori fokus jgufisa da momxmarebelTa azris ( raodenobrivad statistikurad ara sando ) kvlevis Sedegebi urTierTsawinaarmdegoa , magram es bunebrivi da axsnadia .

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mokvlevisa da fokus jgufis Sedegebis Sejameba

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  1. mokvlevisadafokusjgufisSedegebisSejameba

  2. Sejameba orifokusjgufisadamomxmarebelTaazris (raodenobrivadstatistikuradarasando) kvlevisSedegebiurTierTsawinaarmdegoa, magramesbunebrividaaxsnadia. fokusjgufSimonawilerepodentebiwarmoadgendnensaSualodamaRalSemosavlian segments (nikoraspersonali). Aamdenadlogikuria, romumravlesobamSearCiasaxelwodeba “korida” daerTmniSvnelovnaduaryosaxelwodeba ‘saCveno”. respodentebiseskategoriasakiTxsganixilavsTavisigemovnebisSesabamisad. K”korida” asocirdebasakmaodmaRalixarisxisproduqciasTan. momxmarebelTaazriskvlevaSigamokiTxulmadabalidasaSualoSemosavlebismqonerespodentebma (gamokiTxuliSemTxveviTiSerCevissafuZvelzedaasevemizanmimarTuladsadgurismimdebareteritoriaze) sxvaSedegiaCvena. raodenobrivadyvelazemetixmamiiRosaxelma “saCveno”. miuxedavadimisa, romessityvabanaluriadaoriginalurobiTargamoirCeva, maTTvisadviladgasagebidadasamaxsovrebelia. CvenimizaniaSeiqmnasbrendi, romelickonkurenciasgauwevssamomxmareblobazarzearsebulSedarebiTiafiRirebulebisproduqciasdanikorasbazriswiligaizardosswored am axalimomxmareblebisxarjze.

  3. produqcia, romlisSeqmnaigegmebaargaiyidebanikorassafirmoebSida ZiriTadadwarmodgeniliiqnebabazrobebze, regionebsadaubnismarketebSi. am samomxmareblosegmentze, kerZodbazrobebzeaqtiuradaawarmodgenili rogorczeikiZe, aseveSirnxoferi, loidli, miTanadasxvaaracnobadi mwarmoeblebisproduqcia; ubnismarketebSizemoTCamoTvlmwarmoeblebTan erTadnikora, ioli. realizaciisTvalsazrisiTZalianmniSvnelovaniaaxalibrendiSevides ubnismarketebSi, radganrogorcTbilisSi, aseveregionebSi (foTi, baTumi, quTaisi) qalaqimsgavsimarketebiTarisdafaruli. ubnismarketebismomxmarebeli SesaZlebeliaiyosnebismierifena. aqmomxmarebeliarCevansakeTebsbrendiscnobadobis / fasismxriv. Tu misTvisfasiTmisaRebicnobadibrendi an brendebiararis, maSinirCevs ucnobbrends. rasakvirveliaarismomxmarebelic, romelicararis gaTvicnobierebulidaarCevanicSemTxveviTia. AanuubnismarketebSi SesuliCveniaxaliproduqciiTZiriTadadvupirispirdebiTnikorasuSualo konkurentebsZexvebSi (Sirnxoferi, loidli).

  4. brendissaxelisSerCevisasdilemaa: virCevTdabalfaszeorientirebul (e.w. “zeikiZis” dagarkveulwiladsaSualoSemosavlebismqonesegmentisTvismisaReb saxels (am SemTxvevisTvispirobiTad “saCveno”), TuvirCevTsaxels, romelicmisaRebia nawilobrivdabali, ZiriTadadkisaSualodamaRalSemosavlianisegmentisTvis (pirobiTad “korida”). nikoras 30 maRaziaSiaxalibrendisproduqciisdegustaciamwarmatebiTCaiara. axaliproduqciadadebiTadmiiRouSualodnikorasmomxmarebelma, magrammniSvnelovania sagemovnoTvisebebiTarCamouvardebodes “Sirnxofers”, “loidls” (vgegmavT urTierTSedarebisdegustaciisCatarebas). SirnxofersadaloidlTanmimarTebaSimxolodfasiveriqnebagadamwyvetifaqtori, misaRebgemosTanerTadaucilebeliaaqtiurimarketingulimxardaWera. sareklamo aqtivobisgareSe, brendisseriozuliwinsvla, rogorcubnismarketebSi, asevebazrobebze SeuZlebelia. mxolodsaxeli, rogoriefeqturicarundaiyosverSeqmnisbrendis realizaciisTvissasurvelfons. viTvaliswinebT, raubnismarketisfaqtorismniSvnelobasda am SemTxvevaSiuSualo konkurentadmoviazrebT“Sirnxofersa” da “loidls”, am TvalsazrisiTupiratesobas vaniWebTkoridas. nebismierisaxelismiRebisSemTxvevaSiaucilebeliadamatebiTitestireba, fokus jgufisCatarebakvleviTorganizaciaSi, sadacSesabamisiSerCevissafuZvelzeiqneba gadawyvetilebamiRebuli. AsaxelisuaryofisSemTxvevaSisaWirogaxdebamisiTavidan moZiebaromelimesaagentosdaxmarebiT.

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