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Albania

Albania. The most commercial berry is strawberries in Albania. Imports of strawberries are 40 – 60 tons year. Imports come mainly from Greece and Italy. Imports mostly during January - May. During August – November imports are rare and sporadic.

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Albania

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  1. Albania New Opportunities for Agriculture - Kosovo

  2. The most commercial berry is strawberries in Albania. • Imports of strawberries are 40 – 60 tons year. • Imports come mainly from Greece and Italy. • Imports mostly during January - May. • During August – November imports are rare and sporadic. • Imports mainly through mixed truck loads (larger and medium wholesalers) or small vans (smaller wholesalers).

  3. There is export potential to Albania. • During December – June, there can be exported several tons/month, with highest potential in April. • FOB prices should not exceed 1.5 EUR/kg during January – May 2011. • After June, prices increase (2 – 3 Eur/kg FOB) but volumes are low (few hundred Kg per month). • Required 0.5 Kg plastic boxes, labeled. • We should target current strawberries importers. • Kosovo exporters can also sell directly to Albanian vendors and secondary wholesalers.

  4. Target customers – Albania Larger and medium size wholesalers (a list of potential buyers is provided).

  5. BOSNIA AND HERCEGOVINA

  6. Market Assessment • B&H strawberry production satisfy 98% of domestic consumption (9,395t in 2010) • Import primarily from Turkey, Italy and Spain, and in period March – May in 2010, import was 204t • Export of fresh strawberries to Croatia while frozen raspberries are exported to EU • Presence of other berries on the fresh market is not significant but have steady growth from year to year, mostly found on green market

  7. Market Entry Strategy • Potential for export of strawberries is limited only in of season period March-May. • Clery and Marmolada are most popular varieties • Target, importers in B&H • Packaging in 250-500 gr plastic trays with lids, label on each tray,10 boxes in one cardboard box • Price vary during the season from 1.50 €/kg in March to 0,80€/kg in May FOB Kosovo

  8. Target Customers • Frutis, Sarajevo • DA 4 Trade, Sarajevo • Medion, Gradacac • AES Trans, Gradacac • Voce Tranzit, Gradacac • AgroFructus, Capljina • Dzananovic, Zenica

  9. Market Entry OpportunitiesBulgaria New Opportunities for Agriculture - Kosovo

  10. Bulgaria – Market Assessment • Bulgaria produces raspberries 3.500 (t) for export as frozen; • Strawberries production is 5,250(t); imports 1.550 (t) at value of € 2 mio. from Greece (97%); during January – June; highest prices in April; • Wholesale average price for 2010 – € 1.48/kg; for 2011 € 1.82/kg; • There are specialized distributors for strawberries; • Transport costs for 20t refrigerated trucks to Kosovo € 800-1.000 ; • Third country duty 11.2% from Aug – Dec 2011

  11. Bulgaria – Market Entry Strategy • There is no possibility to enter in market with raspberries; • Possible exports early strawberries - new varieties with longer shelf life; • Possible exports during second part of the April; • Target the distributors of supermarket chains (Fantastiko, Piccadilly, and Billa); • Packed in special containers from 250gr to 500gr • FoB Kosovo price € 0.5/kg – competing with Greeks

  12. Croatia

  13. Market Entry Opportunities Berry – Fresh strawberries New Opportunities for Agriculture - Kosovo

  14. Market Assessment • Croatia strawberry production is advanced with modern production technology. Imports serve 28% (1,077t) of total consumption. • Company Fragaria is regional leader in introduction of new varieties and new growing technology • Imports primarily from Spain, Italy and Turkey in period March – May in 2010, peak in April • Export to EU countries present but small quantity • Presence of other berries on the fresh market is not significant but have steady growth from year to year, local production dominant.

  15. Market Entry Strategy • Potential for export of strawberries March-May, Clery and Moon (mesecarka) variety • Target: importers in Croatia and Fragaria for long term cooperation • Potential for mixed berry export for fresh market (raspberries, blackberries, high bush blueberries) • Packaging in 250-500 gr plastic trays with lids, label on each tray, 10 boxes in one cardboard box • Price of strawberries vary during the season from 1.98€/kg in March to 1.26/1.27€/kg in April/May (FOB Zagreb)

  16. Target Customers • Fragaria, Zagreb – interested to transfer know how and to secure market • Con-Sors, Zagreb • Stjema, Zagreb • TMR Pasko, Zagreb • Gomolava, Zagreb • Setovia Voce, Zagreb

  17. Montenegro

  18. Market Assessment • Montenegro strawberries import for 2010 was 114 mt. Most imports come from Serbia (87 %) mainly through Red Commerce (22%), and the remaining import comes from Italy and Greece(13%). • High season of imports is May – July mainly from Serbia, FOB price€ 0.3- € 0.5 (99mt for 2 months). • EU imports peak months March- April (13mt) with FOB price €1, FOB price for Dec – Feb € 2-€ 3/kg, importing only 100kg/monthly. • Largest Importers are in Podgorica,.

  19. Market Entry Strategy • Despite low imports there is an opportunity if Kosovo is able to produce early than Serbia, from April until June. • Enter market through current large importers (Red Commerce the main one for strawberries), supplies of few mt per week May- June not exceeding FOB price of € 0.3/kg, packing 300-500gr plastic bag (confirm if wooden box is used, or 250 gr carton box. • Alternative channels with small vans or secondary wholesalers at Podgorica wholesale.

  20. Target Customers • Red Commerce (40-50 mt/year, 50% of the market ) • Mont Valery, Podgorica • Pop Fruit, Podgorica • Whole sale market in Podgorica

  21. Market Entry OpportunitiesMacedonia New Opportunities for Agriculture - Kosovo

  22. Market Entry OpportunitiesBerries New Opportunities for Agriculture - Kosovo

  23. Macedonia – Market Assessment • Macedonia produces 3,800(t) of strawberries; imports 109 (t) – mainly off season - 50% from Greece; • Imports during months January – April; • Wholesale strawberries May – July for 2010 – € 0.60/Kg; for 2011 € 0.82€; • Transport costs of 20t refrigerated truck to Kosovo € 500.

  24. Macedonia – Market Entry Strategy • Macedonia is a small market, small possibilities for penetration in market; earlier production than in Kosovo; • Test exports of new strawberries varieties by the Kosovo importers.

  25. SERBIA

  26. Market Entry OpportunitiesBerries New Opportunities for Agriculture - Kosovo

  27. Serbia – Market Assessment • Serbia produces around 35,577(t) of strawberries; imports 905(t) of strawberries; Exports 1,460(t) • Imports Turkey 64% Greece 32%; • Peak month for imports are May; • Wholesale strawberries 19 April – May 10th 1.5 - 4€; 19 April – 10th May 1.5€; 17 May – 31 August 0.8 €;

  28. Serbia – Market Entry Strategy • Strawberries, produced in greenhouse, • Raspberries and Black berries processed; sold to cold stores; • Strawberries, packed in custom made plastic containers from 250 to 500grams; • Strawberries late April beginning of May;

  29. Slovenia

  30. Market Assessment • Strawberries dominate the berry market (95% of imports). Raspberries, blackberries, mulberries and loganberries together account for about 5% of total berry imports. • Slovenia imports about 1,600 tons strawberry per year (47% of total consumption). Most imports come from Italy (50-60%), followed by Spain, Greece and Austria. Domestic production starts in May • The highest imports occur in April-May (500-550 mt/month), but March and June (200-250mt/month) are strong months as well. The price FOB Ljubljana is about 2.9 EUR (March), 2 EUR (April) and 2.4 EUR (May-June). • Imports are channeled through retail chains & 5-10 major importers in Ljubljana.

  31. Market Entry Strategy • Distance / borders may be the major problem for successful strawberry exports from Kosovo. • Comorosa is a leading imported variety, while Clery is the most popular variety produced domestically. Packaging is done in 500grams PVC containers, 10 containers per box. • Target major wholesalers in Ljubljana area • Import duties for strawberries are related to Aug-Dec only, but throughout the whole year for raspberries (8.8%) and blackberries, mulberries and loganberries (9.6%)

  32. Target Customers • Geaprodukt, Ljubljana; • DG69, Vrhnika; • Bulc, Ljubljana; • Bokat, Ljubljana; • Frutis, Ljubljana; • Dallas, Ljubljana; • AL.KO Trade, Ljubljana

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