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Slow. Small. Simple.

Slow. Small. Simple. Bourbon Barrel Foods strategy. . Matt Jamie. Founder and Owner – Bourbon Barrel Foods Idea –oysters & beer Only U.S. soy sauce microbrewery Gourmet soy sauce & other products. BBF Products. BBF. Gourmet Heritage Kentucky’s Boubon Country. Slow. Small. Simple. .

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Slow. Small. Simple.

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  1. Slow. Small. Simple. Bourbon Barrel Foods strategy.

  2. Matt Jamie • Founder and Owner – Bourbon Barrel Foods • Idea –oysters & beer • Only U.S. soy sauce microbrewery • Gourmet soy sauce & other products

  3. BBF Products

  4. BBF • Gourmet • Heritage • Kentucky’s • Boubon Country

  5. Slow. Small. Simple. • What type of corporate strategy does Bourbon Barrel Foods have? • Cost? • Differentiation? • Response / Flexibility?

  6. 7 of 8 people found the following review helpfulBlue grass soy By Jigeary on February 16, 2013 Verified PurchaseVery yummy. Great artisan soy sauce for straight eating and dipping. Wonderful complex flavor and body. Perfect for marinated sashimi and hot rice. Comment  Was this review helpful to you?  YesNo 4 of 4 people found the following review helpfulBest Soy Sauce I ever tasted By Gordon Hutchings on April 14, 2014 Verified PurchaseThough skeptical at price and claims, I ordered two small bottles. Tried it straight. Fantastic and unexpected taste and quality. I keep this stored behind a big bottle of factory stuff. Comment  Was this review helpful to you?  YesNo 6 of 7 people found the following review helpfulBLUEGRASS SOY SAUCE By Thomas G. Mcree on October 8, 2012 Verified PurchaseBLUEGRASS SOY SAUCE HAS A WONDERFUL FLAVOR . I HAVE USED IT ON ABOUT EVERYTHINGFROM CHICKEN TO PORK , BEEF AND SEAFOOD. IT IS ALSO GREAT ON FRESH SUSHI

  7. your father's soy sauce By CAH on March 7, 2014 Verified PurchaseI bought my first bottle of this a few years ago, and what a difference! It's not salty and tasteless; there are layers of deliciousness that improve cooking, and even a splash on a fried egg makes for a gourmet experience. Plus, no one ever gets an MSG-headache from this sauce. Highly recommend pitching all your other soy sauce and sticking with Bluegrass. Comment  Was this review helpful to you?  YesNo 2 of 2 people found the following review helpfulWOw By quiltdolly on March 29, 2014 Verified PurchaseWe saw this product on a show that described how it was made, and thought we would try it.The flavor is fantastic. Mild and not overly salty.This will be great for everything for Asian cooking to steaks. Comment  Was this review helpful to you?  YesNo

  8. BBF Strategy • Strengths • First entrant in niche (experience) • Location • Product line • American made

  9. BBF Strategy • Weaknesses • Price • Small size • Relatively small local market • Expensive shipping

  10. BBF Strategy • Opportunities • Other flavors for soy sauce • Other products • More national distribution (Publix, Harris Teeter?)

  11. BBF Strategy • Threats • Entry of larger companies • Entry of other brewers • Foreign competitors

  12. BBF Strategy • What type of corporate strategy does Bourbon Barrel Foods have? • Cost? • Differentiation? • Response / Flexibility?

  13. BBF Processes

  14. BBF Strategy • Does their supply strategy support the corporate • Repurposed KY Bourbon Barrels • Non-GMO KY soy beans • Pure limestone filtered Kentucky spring water • Fine sea salt • Non-GMO wheat • Yeast

  15. BBF Strategy • Does their supply strategy support the corporate • Repurposed KY Bourbon Barrels • Non-GMO KY soy beans • Filtered local limestone spring water • Fine sea salt • Non-GMO wheat • Yeast

  16. Bourbon Barrel FoodsSlow. Small. Simple. • Niche market differentiator • Supply strategy is essential to their marketing • Any questions?

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