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MGI Vision Personal, Entrepreneurial, Global

MGI Vision Personal, Entrepreneurial, Global. Similarity of Spirit, Diversity of Strengths. MGI Europe – 10 th June 2016. Sharon baylay. Welcome and introduction. Asia. Israel. Australia/ NZ ANZAC. Middle East. South Africa. Canada. Central Europe. South America.

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MGI Vision Personal, Entrepreneurial, Global

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  1. MGI Vision Personal, Entrepreneurial, Global

  2. Similarity of Spirit, Diversity of Strengths. MGI Europe – 10th June 2016

  3. Sharon baylay Welcome and introduction

  4. Asia Israel Australia/NZ ANZAC Middle East South Africa Canada Central Europe South America Greater China Turkey

  5. MYR – January 2004 Look back to 2003

  6. SETTING THE SCENE Externally all the businesses were each successful in their own right Good people Same products to sell globally Same technical capabilities Same incentives Internally, individually and collectively, they were all losing a lot of money! Lots of consumers Products were loved – Hotmail/Messenger BUT, losing money at unsustainable rate Ultimatum – figure out how to reach profitability.

  7. LEADING CHANGE What is wrong with the business – how do we go about answering this question? How do we go about creating change once we know what to do? How can we embrace our similarity of spirit and diversity of strengths to bring everyone with us on this journey?

  8. SUPER TEAMS • SPIRIT SPECIFIC GOALS STRENGTHS STRATEGY SUPPORT SOLUTIONS SUCCESS STAR PERFORMANCES

  9. Strengths & Specific goals 1. Looked across the team and divided up the work to be done, playing to each persons strengthsSwitzerland led on finance and analysisSouth Africa led on content strategy Turkey led on mobile strategyAustralia led on partner strategyCanada led on subscriptions strategy Finance supported and brought it all together2. Clear with each other about our goalsUnderstand key business drivers Measure each country’s abilities to deliver against those drivers

  10. Strategy & Star Performances • Strategy was to enable each country to be financially viable & to grow from a base of profitability and as a whole to support a regional investment plan that supported both the strongest and weakest businesses to grow and develop appropriately • By playing team members to their strengths we enabled “star performances” – where individuals from different countries could really help one another to be successful and to understand their business dynamics better.

  11. Support & solutions Team provided support to each other when things got tough Inevitably some countries were not viable in current form Some leaders “didn’t believe the numbers” Some leaders could not face reality Some leaders found it very hard to accept that change was necessary By being solutions oriented however, we found ways to overcome these challenges and ways foreach country to become successful

  12. Kotter’s Eight Stage Process: • Establish a sense of urgency • Create the guiding coalition • Develop a vision & strategy • Communicate the change vision • Empower broad-based action • Generate short-term wins • Consolidate gains & produce more change • Anchor new approaches in the culture Leading Change

  13. Success! Within 6 months many of the businesses had changed We understood that some of the smaller countries needed more time to develop, so we developed an "MSN Lite" portal for them Where we had a group of countries that shared a common language as well partners and sales opportunities we introduced a Regional Hub approach We created “investment hubs” for some markets that were testing things on behalf of others – like mobile in Turkey We invested more in the larger markets that had the greatest possibility to get to profitability quickest We created a repeatable business model that could be used in many other markets around the world and helped us to understand our business better.

  14. MYR – January 2004 We went from this ...

  15. MYR – January 2004 ... to this

  16. Q&A

  17. Thank You Email: sharon@sharonbaylay.com Phone Number: +44 (0)208 5427260 +44 (0)7802 881604 Website: www.sharonbaylay.com

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