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ikensolutions

MOOGA Presentation. www.ikensolutions.com. An IIT Bombay research spin-off. PLATFORM. (a Web3.0 AI Platform for N=1 User Experience). Personalization, Recommendation, Discovery and Marketing. Current Scenario – User Perspective. Everybody gets the same content. September 2009.

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ikensolutions

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  1. MOOGA Presentation www.ikensolutions.com An IIT Bombay research spin-off PLATFORM (a Web3.0 AI Platform for N=1 User Experience) Personalization, Recommendation, Discovery and Marketing

  2. Current Scenario – User Perspective Everybody gets the same content September 2009

  3. Current Scenario–Content Perspective NEWBeyonceSong 1 Year later Beyonce Song 6 Months later Beyonce Song No longer “hottest” = No longer relevant/profitable Static limited offer placement September 2009

  4. Most digital businesses have "limited shelf space”, and are unable to optimize their offering to take advantage of the “long tail phenomena” • Some numbers: (2 – 5%) • Global VAS market will grow to 77BUSD by 2013 • Digital Music Market (web + mobile): 39B USD by 2013 • E-commerce Market 700B USD by 2011 • Global Mobile Advertising Market is expected to reach 19B USD by 2011 • A significant portion of those revenues is in the “long tail” The Opportunity September 2009

  5. The new wave September 2009

  6. A state-of-the-art Personalization and Recommendation framework based on Hybrid Artificial Intelligence techniques • P&R works in real-time and has self-learning capabilities • P&R is completely programmable, configurable and customizable based on products, contents and required functionality. • Search is knowing what you want; Discovery is finding things you didn’t even know you wanted What is Mooga? September 2009

  7. Mooga Scenario - User Perspective Dynamic personalized one to one offer September 2009

  8. Mooga Experience September 2009

  9. Mooga Platform September 2009

  10. One-time Set-up Fee + AMC License Transactional Per User Flat Revenue Structures September 2009

  11. Current Status September 2009

  12. Aditya Goel - General Manager, Indian Sub-continent • BBA, Purdue University • Siddharth Goel - CEO • Co-Founder of Cellent Technologies and Co-Start Enterprise • BCE, University of Michigan Management Team • Dr. Rajendra Sonar - CTO • Associate Professor, IIT Bombay, SOM • Ph.D. in AI from Pune University September 2009

  13. Dr. Antonio Peña - General Manager, Americas • Founder of Novacash and Itegra. Sold in USD 21 MM in 2001. Management Team • Dr. Francisco Okecki - General Manager Brazil & VP Alliances • Founder of Amarata.com (sold in USD 18 million to PSINet in early 2001); Director at Itegra. • Jose Ugarte - VP, Commercial • Ex-head of VAS and Marketing, Telefonica Movistar • Mario Zorz - VP, Operations • Head of Operations , Net People ; System Analyst at Telefonica Movistar September 2009

  14. Market Traction September 2009

  15. Recognitions • iKen Solutions is a NASSCOM Innovation Awards 2008 Finalist • iKen Solutions selected by Microsoft to participate in Le Web ´08 as one of the Top 10 innovative startups in the world. • iken Solutions won the Tie-Canaan Entrepreneurial Challenge 2008. • Mooga won Silver Award for “Best Technology Innovation” at the Mobile Content Awards 2008. September 2009

  16. Technology already developed and commercialized in multiple regions for multiple verticals (TV, online and mobile) ~200,000 USD confirmed through existing contracts/customers for the coming year 2 Market focus (Latin America and Indian-subcontinent) Vision is alive! September 2009

  17. Investment Opportunity September 2009

  18. Core IP based product based on Artificial Intelligence Highly scalable business potential Personalization & Recommendation technology trend is moving from “great to have” to “need to have” Projected revenues of 20+ MM USD in 2012 - 2013 Looking to raise $$ Expansion of commercial teams Expansion of delivery and operational team Product development Investment Opportunity September 2009

  19. Beyond the tip of the iceberg

  20. Annexure

  21. Competition

  22. Our Approach, their Approach iKen Studio Other AI Tools Hybrid AI approach Concentrate on single AI technique Analytics (using data mining techniques) are mostly reactive Agile, Adaptive, on-the-fly, configurable , programmable and proactive intelligence Same framework used for analysis, configuration, implementation and deployment Implementation of analytics in operational systems is always an issue Customizations done to address various application categories Focus is only implementing core AI techniques September 2009

  23. Competitor Comparison (mooga.mobi) July Systems Changing Worlds Yahoo One Search Features Xiam Infogin Mooga ✓ ✓ ✓ ✓ ✓ ✗ Personalization ✓ ✓ ✗ ✓ ✗ ✓ Recommendations ✗ ✗ ✗ ✓ ✓ ✓ Search ✗ ✗ ✗ ✗ ✓ ✓ Modeling of Long Tail ✗ ✓ ✓ ✗ ✗ ✗ Multi-storefront approach ✓ ✓ ✓ ✗ ✗ ✓ Intelligent Advertisments September 2009

  24. Threats • Core AI technology • Exsys • Vanguard • iLog • Personalization & Recommendation & Search (Mobile) • Changing Worlds • Xiam Technologies • July Systems • Infogin • Yahoo One Search • Personalization & Recommendation & Search (eCommerce) • Aggregate Knowledge • ATG (CleverSet) • MineKey • Certona • xPlusOne/ September 2009

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