Case #2: A Scientist and an Actress

1. Leonard & Penny are recently married high school sweethearts who are midway through university Leonard can be described as: Currently in a university Honours science program Highly intelligent and driven within his field of experimental physics Desires a research position and tenure at the local university Requires a doctorate, at least 8 consecutive years of education Wants Penny to be happy Risk averse Penny can be described as: Currently enrolled in drama at a local community college Outgoing and likeable Wants to become a rich and famous actress Only possesses rudimentary acting skills Case #2: A Scientist and an Actress

2. Leonard and Penny’s strategy according to the Personal Strategy Matrix may be as follows: Case #2: A Scientist and an Actress Phase I: After obtaining a drama degree, Penny gets a Dog job to support Leonard while pursuing acting part-time and developing theatrical skills Phase II: Once Leonard finishes his PhD, he obtains a tenured position at the university (Cash Cow) Phase IV: Penny wisely invests the proceeds from her lucrative acting career into Cash Cows Phase II: Now that Leonard has a steady income, Penny quits her Dog job and pursues acting full-time Phase III: Leonard continues to earn steady income at the university Phase IV: Leonard continues to earn steady income at the university Phase V: Leonard has the freedom to continue his research or retire Phase I: After obtaining a bachelor’s degree, Leonard pursues his Master’s and PhD Phase III: Penny breaks through in Hollywood and becomes a Star Phase V: Penny has the freedom to continue acting and accept riskier roles or retire QUESTION MARKS QUESTION MARKS STARS STARS High High ? ? CASH COWS CASH COWS DOGS DOGS Low Low High High Low Low PENNY LEONARD $$$