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T.A.K.E Public Relations

Celebrate Willow Glen. T.A.K.E Public Relations. … A PR Campaign for the Willow Glen Business District. T.A.K.E. Public. Today’s Presentation. Why does Willow Glen need a PR plan? Goals for Willow Glen Strategies Budget Evaluation Questions & Answers

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T.A.K.E Public Relations

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  1. Celebrate Willow Glen T.A.K.E Public Relations … A PR Campaign for the Willow Glen Business District

  2. T.A.K.E Public Today’s Presentation Why does Willow Glen need a PR plan? Goals for Willow Glen Strategies Budget Evaluation Questions & Answers * Page number at bottom of each slide to follow along in written plan Relations

  3. Why PR is needed? To gain loyal Willow Glen visitors To build an economically strong business district Restore Willow Glen back to their Golden Days * Page 3

  4. Goal Downtown Willow Glen to become the most desirable area for dining, shopping and entertainment. * Page 4

  5. Celebrate Willow Glen

  6. Target Audiences • Resident • Family • Youth • Business * Page 5

  7. Objectives • Communicate • Awareness • Events * Page 6

  8. Cutest Dog Contest • Mailing List • Participation from business • Tie into events & themes Willow Glen Monthly Contests Month of August * Page 12

  9. Grads Celebrate With Willow Glen Making Willow Glen the # 1 destination for all graduation celebrations *Page 12

  10. Contests • Live Entertainment • Food • Vendors First Thursdays Street Fair * Page 9

  11. 23 % 57 % 20 % * Page 15

  12. Evaluation * Page 16

  13. CELEBRATE WILLOW GLEN T.A.K.E Public Relations Thank you for listening!

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