Communications and Public Affairs – Industry Brief Peter Tesch – Executive Director

1. Communications and Public Affairs – Industry Brief Peter Tesch – Executive Director

2. World Expo 2010 • 1 May to 31 October 2010 • Theme: “Better City, Better Life” • Largest expo ever: • 70 – 80 million visitors • 170 nations and 40 international organisations • 5.28 sq km site in the middle of Shanghai

3. Australian objectives • Boost trade and investment – pavilion as a platform for events on site and as part of wider in-country activities • Project contemporary Australia – technologically innovative; dynamic and robust economy; culturally diverse and harmonious; strong creative arts, education, training and research • Strengthen bilateral ties – reinforce existing links & cultivate new areas of co-operation and exchange

4. Project elements • positive visitor and stakeholder experience • visually striking and informative pavilion featuring bilingual Australian staff • comprehensive, targeted business, cultural and communications programs • high-quality retail and food and beverage operations

5. Project principles • Whole of Government & Whole of Nation • DFAT to lead on behalf of Commonwealth • Federal agencies closely involved • State and Territory Government partners • Corporate sponsors • Skilled and engaged service providers

6. 13 May Budget Outcomes • The Government has formally committed $61m to the project over three years. • The Government will aim to raise an additional $22m through sponsorship.

7. 世博会园区现状航拍图 Shanghai

8. Zones of Expo Urban best practices area Corporate pavilions Zone E Zone D Expo Museum Zone A National pavilions for European, American and African countries Zone B National pavilions for Asian countries (-ASEAN) Zone C National Pavilions for ASEAN and Oceania countries, Pavilions for international organizations

9. Site Location

10. Australian Pavilion Site, 2008 • Boost trade and investment – pavilion as a platform for events on site and as part of wider in-country activities • Project contemporary Australia – technologically innovative; dynamic and robust economy; culturally diverse and harmonious; strong creative arts, education, training and research • Strengthen bilateral ties – reinforce existing links & cultivate new areas of co-operation and exchange

12. VIP Access from Main Walkway Pavilion View from the Rear

13. Rear View of Pavilion Side Loading Dock

14. VIP Entrance - Ground Level

15. VIP area • Fine dining for 90 • Receptions for < 150 • Australian chefs & bilingual waiters • High-quality Australian food and beverage • Fully AV-equipped for cultural performances and business presentations

16. Act One “Bedrock”

17. Act One “Connections”

18. Act One “Cities and People”

19. Act Two: Pre-Show Holding Area

20. Theatre elevation

21. Act 3 Elevation

22. Act 3 to VIP elevation

23. Pavilion Atrium - Act 3 “Enjoy”

24. Performance Spaces VIP area – (3rd Floor)250 square metre areaIncludes grand piano5 metres heightrigged for audio and lighting Act 3 – Atrium500 square metre area18 metres height25-30 sqm stagerigged for audio and lighting

25. May/June 2008 construction tender communications tender August/September 2008 staffing and operations tender cultural program tender November 2008 Australian launch January/February 2009 decommissioning tender Late 2009 staff recruitment Key dates

26. Contacts and follow-up Shanghai World Expo 2010 unit – DFAT expo2010shanghai@dfat.gov.au www.expo2010.com.au www.expo2010china.com