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Challenges and Opportunities for Small Credit Unions

Office of Small Credit Union Initiatives Martha Ninichuk, Deputy Director. Challenges and Opportunities for Small Credit Unions. Many small credit unions are struggling to survive and thrive. Challenges. Challenges. Shrinking fields of membership

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Challenges and Opportunities for Small Credit Unions

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  1. Office of Small Credit Union Initiatives Martha Ninichuk, Deputy Director Challenges and Opportunities for Small Credit Unions

  2. Many small credit unions are struggling to survive and thrive Presentation Title

  3. Challenges Presentation Title

  4. Challenges • Shrinking fields of membership • Loss of income (loan, investment and fees) • Inability to obtain and maintain credit union staff • Retiring CEOs/Managers • Lack of Succession Plans • Strategic Presentation Title

  5. Challenges • Failure to update computer systems • Ability to offer relevant products and services • Or try to offer products and services when the credit union isn’t ready • Operational Presentation Title

  6. Challenges • New Small Credit Union Exam Program • Fraud, Fraud, Fraud • Call report • Late filing penalties • Electronic filing requirement • Home Credit Union Rule • Regulatory Presentation Title

  7. Impact on Small Credit Unions Challenges and Opportunities

  8. Credit Unions by Asset Class 2003 vs 2013 Challenges and Opportunities

  9. 2000-2013 -224 -94 2,348 2,254 2012 2013 Challenges and Opportunities

  10. Membership Trends at Small CUs 2003 - 2013 CUs with less than $10MM in Assets CUs with less than $50MM in Assets Challenges and Opportunities

  11. Net Worth Growth 2003-2013 Challenges and Opportunities

  12. How it Shakes Out Challenges and Opportunities

  13. What can be done to stop the decline? Challenges and Opportunities

  14. Let’s Look at the Facts • Small credit unions need to update their current business model. • Define the credit union’s niche market. Who has the need? • How does your credit union become relevant in your community? • What do they need? Check Cashing, small loans, financial education • In other words, how do you plan to survive? • Who can assist you? Challenges and Opportunities

  15. What about Collaboration? Not merging, partnering. Challenges and Opportunities

  16. Benefits to Collaboration Small Asset Credit Unions Large Credit Unions Fee income opportunity Mission Oriented Small credit unions ARE needed to continue tax exemption • Ability to provide a product or service not otherwise able to • Assistance in HR, Compliance/Regulation, Back Office, etc. Presentation Title

  17. Awarded NCUA’s First Collaboration Grant in April, 2013 Collaboration at Work $50,000 NCUA Awards $50,000 Collaboration Grant to South Carolina Credit Unions Group Will Create Talent Management Project for Small Credit Unions ALEXANDRIA, Va. (April 16, 2013) – A group of South Carolina credit unions are collaborating on a groundbreaking project to improve talent management with the support of a $50,000 National Credit Administration (NCUA) collaboration grant. Health Facilities Federal Credit Union, a low-income credit union located in Florence, will collaborate with South Carolina Federal Credit Union, located in North Charleston, and its credit union service organization (CUSO), Optimal Talent Solutions, to provide free talent management consulting and training in areas including succession management, recruitment, performance management, and diversity and inclusion. Two other credit unions, Greenwood Municipal Credit Union, Greenwood, and Spartan Federal Credit Union, Spartanburg, will also participate. NCUA’s Office of Small Credit Union Initiatives (OSCUI) manages the process used by the agency to award the grant. Challenges and Opportunities

  18. Participating Partners • Purpose: Focus on the Human Resource Needs of 3 small credit unions • Optimal Talent Solutions Challenges and Opportunities

  19. Why HR? Typically, small credit unions do not have the resources and means to support a human resource staff, leaving the credit union at a major disadvantage. Challenges and Opportunities

  20. The Collaboration • Corporate Culture • Human Resources • Performance and Development • Succession Planning Challenges and Opportunities

  21. Collaboration Makes Sense Uses the services and expertise of a larger credit union to provide HR services to 3 very small credit unions. The larger credit union has the HR professionals already familiar with a credit union and the associated HR challenges. These professionals have the resources to provide the needed analytics and training the small credit unions could not afford-in either costs or time. Robert Harris, CEO of Health Facilities FCU in Florence, SC Challenges and Opportunities

  22. Why Collaborate? The larger credit union uses the capacity of its staff to provide services for a small credit union which could not afford the services. The larger credit union helps to offset it’s costs with fee income paid by the small credit union for the services. Challenges and Opportunities

  23. Obstacles? Small credit unions fear large credit unions will take-over opportunity. Part of due diligence is to investigate and become comfortable with any partner. Challenges and Opportunities

  24. Building the Collaboration • Look for partner credit unions • Attend League functions, Chapter Events • What are commonalities of need? • Determine Collaborative effort • Find larger credit union that may be a good potential partner • Look at websites and call reports. • Ask your peer credit unions. • Get to know the CEO. See if they have extra capacity. • Be open with your needs and wants. Challenges and Opportunities

  25. Collaboration Opportunities • Back office • Collections • Marketing • Products & Services • Training • Shared executive officers Challenges and Opportunities

  26. Think of Alternatives • What may be an expense for you may be an opportunity for someone else or, the expense for one may be an opportunity for you. • Look at every aspect of your operation. What is draining your desire to better serve your members? How can you release yourself of that burden? Challenges and Opportunities

  27. Available Assistance Presentation Title

  28. Are you a Low Income Designated Credit Union? Challenges and Opportunities

  29. Low-Income Designation • NCUA Designation • A federal credit union qualifies for LID when a majority of its membership (50% + one member) qualifies as Low-Income • Low income members are those who earn 80 percent or less than the median family income for the metropolitan area where they live • or the national metropolitan area, whichever is greater. • State chartered credit unions must work through their SSA Challenges and Opportunities

  30. BENEFITS OF LID • Non Member Deposits • Office of Small CU Initiatives • Loans • Grants • Consulting Services • Transactional services to potential members • Member Business Loans (MBL) • Secondary Capital Accounts Challenges and Opportunities

  31. Challenges and Opportunities

  32. Grants and Loans Challenges and Opportunities

  33. Next Grant Round June 14 2014 Grant Round 1 $2,589,640 Requested from 320 Applicants! Grants and Loans

  34. Consulting Enrollment • Nomination cut offs are May 31 (for consulting in the third and fourth quarters of each year) and November 30 (for consulting in the first two quarters). • www.ncua.gov/OSCUI/Consulting Challenges and Opportunities

  35. FOCUS Sign Up Challenges and Opportunities

  36. Other Grant Programs • Many low-income credit unions also obtain assistance from the Treasury by qualifying as Community Development Financial Institutions. As of December 15, 2013, there are 808 certified CDFIs; 177 are credit unions • 2013: 38 cu’s received an aggregate $26,322,093 • 2012: 25 cu’s received an aggregate $17,191,358 OSCUI will be releasing CDFI information videos in May. www.cdfi.gov Challenges and Opportunities

  37. Other Resources State Leagues/Associations National Federation of Community Development Credit Unions www.cdcu.coop National Credit Union Foundation www.ncuf.coop Filene Research Institute www.filene.org Challenges and Opportunities

  38. NCUA OSCUI Contact Page Feel free to contact our office with questions: Consulting OSCUIConsulting@ncua.gov. Grants & Loans OSCUIApps@ncua.gov. Partnerships & Outreach Partners@ncua.gov. Training OSCUITraining@ncua.gov. Challenges and Opportunities

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