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Opening Conversations

Opening Conversations. Maximising engagement – measuring adoption and business value. Did you know…. By 2012, over 50 percent of enterprises will use activity streams that include micro-blogging

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Opening Conversations

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  1. Opening Conversations • Maximising engagement – measuring adoption and business value

  2. Did you know…. • By 2012, over 50 percent of enterprises will use activity streams that include micro-blogging • By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users. • By 2015, 25 percent of enterprises will routinely utilize social network analysis to improve performance and productivity. • Gartner 2010

  3. Social media used On company homepage A quick analysis of the websites of the 25 strongest business brands in the UK (www.superbrands.com)

  4. Approach One Social media as part of the company’s DNA Clients can connect with company using all possible social media networks Using all social media tools to communicate Linking client engagement to “hot topics”

  5. Approach Two Stimulating client engagement via one dedicated social media page Acting as the “hub” for all social media activities Using all social media tools available today A gateway to all other company’s social media networks

  6. 900 marketers were asked for the benefits of social media • Generated exposure for my business • Increased my traffic/subscribers/opt-in list • Resulted in new business partnerships • Helped us rise in the search rankings • Generated qualified leads • Reduced my overall marketing expenses • Helped me close business http://www.whitepapersource.com/socialmediamarketing

  7. The 3 Ps of Social Media Engagement • People • get excited when their • Passion contributes to a Purpose. • Social media is like pouring gasoline on a fire of great ideas.

  8. A Model for engagement

  9. Social Media Engagement for Vintage Books • Create virtual reading groups: Through these groups people across the world can talk with like-minded people, to share their passion about reading about books • Reading advice: Community members will guide other members on what to read, what is good, what to buy • Brand recognition: Making Vintage Books the online destination of choice to go to for reading clubs and contemporary reading • Reviews/Feedback: Unique opportunity to listen to the market and use information as input for market research

  10. Social Media Engagement for Vintage Books • Create an online book club for existing and new readers • Allow users to create a profile, join a book club and make friends within the community easily, be part of a collective of readers • Enable users to build a profile, select their favourite books, review, recommend and rate books • Allow users to join a book club, to exchange opinions, ideas and joint experiences • Immerse readers into the Vintage catalogue

  11. Join community Invite friends Create reading group Top groups Surface contributions

  12. Vintage Books – Social Media Hub Full integration with:

  13. Engagement • A major launch initiative with the Reading Agency • 12 established reading groups across the UK participating in year long activity as early adopters • Each month a classic reading group book will be chosen for promotion and discussion amongst the groups and promoted from our central hub • The first book for discussion will be Christopher Isherwood’s A Single Man now made into a film starring Colin Firth • Extra content will be posted regularly onto the site and publicised through a variety of online platforms – reading guides, video content, interviews and comment • In the second phase we will engage a global community through our international divisions. Australia will be the key focus of our first global engagement

  14. Measuring success • Using standard Internet analytics tools and tools provided by Webjam • Assess the performance and effectiveness of our social media site, our community and our online reputation: • Analysis of our web site traffic in page views and returning visitors • Analysis of member activities and community engagement (i.e. top contributors, top content) • Reputation management in areas of keywords, brand sentiments or positive/negative analysis

  15. The Enterprise Social Media sphere • Social Media brings true interaction and conversation in the relationships between the company and its customers. • Employees are key in these interactions because they will bridge online and real time customer conversations.

  16. Webjam brings you… Your own branded and customisable social media environmentin which you create and share content between customers and/or employees, grow your local communities and use all relevant social media networks.

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