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LINKED IN

LINKED IN. January 30, 2016 Hope Vaccaro, PHR Sr. Manager, Global Talent Acquisition. About Linked In. Started/Founded Replaces what? Like Facebook (but for business!). Using Linked In to Boost Your Career. Linked In is the best social media platform for your career.

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LINKED IN

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  1. LINKED IN January 30, 2016 Hope Vaccaro, PHR Sr. Manager, Global Talent Acquisition

  2. About Linked In • Started/Founded • Replaces what? • Like Facebook (but for business!)

  3. Using Linked In to Boost Your Career • Linked In is the best social media platform for your career. • Five ways to get noticed on Linked In: • Check in consistently • Be intentional • Use advanced search • Mix it up • Get personal

  4. LINKED IN Optimization • Add a professional photo • Have a catchy headline • Add the industry you work in or want to work in • Publishing posts is a great way to get noticed • In your summary, include key words so you will be found in searches; try to limit to under 50 words

  5. LINKED IN Optimization • Be precise of your experience; don’t be afraid to use detail • Re-order your top skills so the more important ones are on top • Join relevant groups • List your volunteer activity; it’s just as important as work experience • Be specific about your education

  6. Linked In https://www.linkedin.com/?trk=nav_logo

  7. Linked In Fact File • Adding a profile picture can get you 14X more profile views than someone who does not have one • Members who add skills get 13X more profile views • Adding an industry can get you 15X more profile views • If you are active in groups, this can get you 5X more profile views • Members who add education to their profile get 10X more profile views • Linked In interviewed hiring managers and 42% of them responded by saying that volunteer experience is just as important as work experience

  8. Social Media Etiquette • What you post is how you are perceived. It doesn’t matter the outlet. • Employers check you out. • Google yourself. • Privacy settings work? Or do they? • “You are what you tweet” or post. • Post about your achievements or accomplishments. • Don’t abuse it. Take is serious. • Forbes article: “Social Media Etiquette: 12-step Checklist” http://www.forbes.com/sites/ilyapozin/2013/01/09/social-media-etiquette-12-step-checklist/#4edc244077a4

  9. Questions?

  10. Thank you!

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