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OPIM 5894 Advanced Project management CORNING: Early-Stage Opportunity Identification

OPIM 5894 Advanced Project management CORNING: Early-Stage Opportunity Identification. Team 3 Richard Buskey Jonathan Koenig Jonathan Weiss Prashant Mishra Daniel Mahzonni Vijay Gadigeppa. http://users.business.uconn.edu/snair/opim5894.html.

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OPIM 5894 Advanced Project management CORNING: Early-Stage Opportunity Identification

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  1. OPIM 5894 Advanced Project managementCORNING: Early-Stage Opportunity Identification Team 3 Richard Buskey Jonathan Koenig Jonathan Weiss PrashantMishra Daniel Mahzonni Vijay Gadigeppa http://users.business.uconn.edu/snair/opim5894.html

  2. Corning Inc: Early-Stage Opportunity Identification Smart Bullet • Heat signature for guidance • Adaptable to any gun • Variety of bullet calibers • RFID activation • Smokeless • Transmits location data upon successful hit via GPS tracking • Stage 0 approximation: 1 year Work will be done in parallel Prof. Suresh Nair, University of Connecticut

  3. Corning Inc: Early-Stage Opportunity Identification What are the key megatrends driving the opportunity? – 1 week • Increase in world conflict (e.g., wars) • Necessity to compensate for lack of troops with technological advantages • Conflict over resources (oil, water, rare earth metals) • Efficient warfare Prof. Suresh Nair, University of Connecticut

  4. Corning Inc: Early-Stage Opportunity Identification Is the opportunity large? – 3 weeks • Market would be US government to start, potentially sales to any US allies (Israel, England, etc.) • Demand would be significant from all sources (allies and enemies) Prof. Suresh Nair, University of Connecticut

  5. Corning Inc: Early-Stage Opportunity Identification Is the problem significant? – 8 weeks • Diminishing number of troops • Less close-quarters combat • Next logical step in modern warfare • Applicable technology does not currently exist Prof. Suresh Nair, University of Connecticut

  6. Corning Inc: Early-Stage Opportunity Identification What is the hypothetical value proposition? – 4 weeks • Save lives • less attacks, less casualties, less collateral damage • More tactical strikes as opposed to invasions • Deterrent for combat Prof. Suresh Nair, University of Connecticut

  7. Corning Inc: Early-Stage Opportunity Identification Is this approach unique? Is there a possibility for significant differentiation? – 12 weeks • First to market • Universal to any weapon • Smokeless trail • RFID activated • GPS tracking Prof. Suresh Nair, University of Connecticut

  8. Corning Inc: Early-Stage Opportunity Identification Does it fit the firm’s materials and process expertise? – 4 weeks • Core competence industry (weapons) • Investment required for technological process expertise Prof. Suresh Nair, University of Connecticut

  9. Corning Inc: Early-Stage Opportunity Identification Are the required resources available? – 20 weeks • Capital • Market requirement • Subject matter experts • Interested personnel • Process specifications • Supply chain Prof. Suresh Nair, University of Connecticut

  10. Corning Inc: Early-Stage Opportunity Identification Data required • Causes of casualties civilian and military • Collateral damage costs from bombings • Market size information • Number of military personnel • Current and upcoming legislation on weapons • Development costs • Cost-benefit analysis • Prototype cost • Opportunity cost compared to other ongoing projects within the firm Prof. Suresh Nair, University of Connecticut

  11. Corning Inc: Early-Stage Opportunity Identification Resources required • Money • Funding for market and technological research • Labs • Computing power for simulations • Software • Data analysis • Raw materials / metals • Small scale experimentation Prof. Suresh Nair, University of Connecticut

  12. Corning Inc: Early-Stage Opportunity Identification Staffing required • Scientists (chemists, biologists, physicists) • Mechanical and electrical design engineers • Military personnel (supervisors, consultants, etc.) • Marketing personnel • Financial analysts • Research and development personnel Prof. Suresh Nair, University of Connecticut

  13. Corning Inc: Early-Stage Opportunity Identification Research and techniques required • Data mining of military combat statistics for the last 100 years • Military budgets and spending • Current and proposed legislation will be • Existing guidance technology and its applicability to project • Workshops and brainstorming sessions with internal SMEs and military personnel • Survey military personnel for product specifications (distance, caliber, maximum mass, etc.) Prof. Suresh Nair, University of Connecticut

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