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What is graphic design?. The creative process that combines art and technology to communicate ideas. Felissa Kelly CIS 65. Suppose you want to:. Announce or sell something Amuse or persuade someone Explain a complicated system Demonstrate a process.
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What is graphic design? The creative process that combines art and technology to communicate ideas Felissa Kelly CIS 65
Suppose you want to: • Announce or sell something • Amuse or persuade someone • Explain a complicated system • Demonstrate a process
incredibly powerful Visual images Represent Ideas People Want To Communicate
You know that a chili pepper is HOT • knowledge in combination with the image creates a visual pun
What does a Graphic do? Informs Persuades Organizes Stimulates
We Need Them • Locates • Identifies • Attracts Provides Pleasure
You must learn how to construct a message and how to present it successfully
Hieroglyphics represents an idea associated with the object THE MESSAGE OF THE ANCIENT EGYPTIAN LANGUAGE
GraphicDesign can be • Drawn • Painted • Photographed • Computer Generated Images
Visual Communication • Poster or Billboard • Business Logo • Advertisements • Product Packaging
Typefaces and Layouts • Publications • Magazines • Newspapers • Books • Brochures • Movie Credits • Websites • Apps
Symbols and logos Symbols are abstract representation of a particular idea or identity
What is Branding? elements of company identity; branding the identifying mark Logos Colors Packaging Text
A picture is indeed worth a thousand words Image-based design Image-based design
“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” -Paul Rand
Sources Poggenpohl, Sharon. “Graphic Design: A Career Guide and Education Directory”. AIGA. 2012. Web. 24, April, 2012.