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Levo-How To Market Your Vegan Brand To Non-Vegans

Grow your vegan brand with these five tips to reach non-vegan customers. Level up with Levo!

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Levo-How To Market Your Vegan Brand To Non-Vegans

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  1. How To Market Your Vegan Brand To Non-Vegans

  2. Most People Who Buy Vegan Products Aren’t Vegans Veganism is growing faster than a sunflower in the summer, as now 6%, or 9.7 million Americans, identify as vegan. However, according to the latest market research, most people who eat vegan products are omnivores who could potentially become vegan…or they are purchasing the product because they like it.

  3. Decide and Define What Your Company Believes. Deciding what you company believes, its values, its purpose and its goals will help you narrow down your target audience.

  4. Now that you know what you believe,it’s time to define your target audience. Here are two main choices: Vegans and/or potential vegans. Vegetarians and vegans familiar with plant-based news, products, and services.  Those whoaren’t. The consumers we want to entice to try a new product.

  5. Decide on Your Approach. The approach you take will drive your tone of voice, marketing tactics and media placement.

  6. Here are a few possible approaches. Challenge the status quo. Take an extremely irreverent, or hysterical tone. While it shows your passion and purpose, it can be tricky to pull off. Play nice with a little spice. Be welcoming and inclusive to all people, whether they’re vegan or not. Be an ambassador to veganism.

  7. Challenge the status quo. “ “ Challenger brands are experts in the world of disruption. They have a vision of the future that requires a complete change in the status quo, and that pushes people to take notice. ~ Fabrik Brands “

  8. Play nice with a little spice. “ “ You attract more flies with honey than with vinegar. ~ Giovanni Torriano “

  9. 5 Ways to Market Your Vegan Brand to Non–Vegans • Segment customers based on different factors - Once you’ve segmented your audience(s), focus your marketing according to your budget and business strategy. • Use the right messaging - your messaging to should be based on what matters to them. Answer the question “What’s in it for me?”. • Use Influencer Marketing – Partner with vegan and non–vegan influencers. Ask them to review the plant-based products, services, and curate your content. The key here is to select an influencer that matches your target segment. • Public Relations - PR can expand your customer base, exponentially. Writing press releases or articles are great ways to reach non–vegans. • Bust myths - There so many myths surrounding vegan products. Educate, educate, educate your audience.

  10. Striking a balance between passionately positioning your brand as “vegan”, and at the same time succeeding at attracting non-vegans can be a challenge. You don’t have to do it alone; we’re here to help. Level up with Levo!

  11. Let’s Connect.

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