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Stacey's Hermes Store Experience: Birkin Bag Quest!

Join Stacey as she visits a Hermes store to purchase a coveted Birkin bag. Will she be able to afford it or will she face challenges along the way? Discover the psychology of branding and the tactics used to create brand loyalty.

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Stacey's Hermes Store Experience: Birkin Bag Quest!

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Presentation Transcript

  1. Stacey goes to a Hermes store… • Will Stacey purchase a Burkin bag? • Yes • No • Can’t afford one • They’re out of stock • Went to the wrong store • The shop was closed 0.18 -2.17

  2. A woman named Wednesday… What made Wednesday want a Birkin bag? dominance display Why do you think she was impressed by this kind of experience? 3.20 – 4.38

  3. “Hey, could you get me one of those Birkin Bags?” How does Hermes explain the long waiting time? 4.58 – 6.40

  4. “I can’t get one anywhere!” What is the real reason for the Birkin bags scarcity? ritual 6.40- 7.27

  5. “What I wouldn’t do for a Birkin…” What does Hermes do to create brand loyalty? hazing 8.24 – 8.56

  6. “Same tricks, different day” Who uses similar ‘hazing’ tactics as Hermes? previous – 9.45

  7. “The psychology of branding” Who is morally responsible: the hazer or the hazed? What does Josh mean by “soft spot”? 9.50 – 10.20

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