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Success through Innovation in Wireless Instant Messaging

Success through Innovation in Wireless Instant Messaging. June 2005. Presented by Atanu Mandal, President - ACL Wireless Limited. About Us. ACL Wireless Limited is a leading developer and service provider of cutting edge wireless applications for consumers and enterprises

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Success through Innovation in Wireless Instant Messaging

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  1. Success through Innovation in Wireless Instant Messaging June 2005 Presented by Atanu Mandal, President - ACL Wireless Limited

  2. About Us • ACL Wireless Limited is a leading developer and service provider of cutting edge wireless applications for consumers and enterprises • First, globally, to commercially launch a wireless instant messaging product on a mobile network in Oct 2001 • Headquarters and R&D center in New Delhi, with regional offices in Shanghai & Dubai • Founded in 2000, the company employs over 125 people • Has emerged as the No. 1 provider of IM powered Mobile Community Solutions to operators in Asia • With a strong foot print in over 18 countries across South East Asia, China, India, Middle East & South America • Has expanded to become one of the leading providers of Enterprise Mobility Solutions and Value Added Services in India Success through Innovation in Wireless Instant Messaging

  3. Bahrain Thailand India China Singapore Yemen Our Global Presence Jordan Kuwait Iraq Qatar UAE Jamaica Guatemala Honduras El Salvador Malaysia Brazil Paraguay ACL has 30 customers across 18 countries Success through Innovation in Wireless Instant Messaging

  4. Major Customers Success through Innovation in Wireless Instant Messaging

  5. Market Opportunity • Consumer Messaging and Entertainment market will reach 30 billion Euros by 2008 • According to the Yankee Group • ACL believes that IM powered Mobile Communities will constitute a significant subset of the total Consumer messaging and entertainment market Consumer Messaging & Entertainment will Drive Data Growth - According to the Yankee group for The Europe Market Success through Innovation in Wireless Instant Messaging

  6. Howard Rheingold, about virtual mobile communities in a THEFEATURE article Success through Innovation in Wireless Instant Messaging

  7. IM Powered Mobile Communities ACL’s Offering • ACL intends to tap and empower this need of emerging mobile communities • Of youth mobile users, • Communicating around common interests, • Powered by the benefit of real time messaging and presence information Success through Innovation in Wireless Instant Messaging

  8. Key Features Success through Innovation in Wireless Instant Messaging

  9. Success through Innovation in Wireless Instant Messaging

  10. Consumer Usage Facts Usage analysis Learnings • More than 40 million SMS & WAP transactions/month • 4% penetration with 2.5 million registered users growing @ 200,000/month • 20% unique users/month • Most active age group is 18-30 Proven consumer adoption 50% traffic for social networking, 50% from peer to peer messaging Proven potential to drive wireless traffic on existing and future data networks Based on 10 commercial deployments in India, Middle East, South East Asia and South America Success through Innovation in Wireless Instant Messaging

  11. Case Study in Middle East over SMS commercially launched in Aug 2003 Services • Mobile2PC chat line • PC2Mobile SMS • Connect 2 Yahoo, MSN, ICQ • Friend Finder (People Search) • Chat rooms 5% penetration with an average of 85 messages per REU per month Low frustration user interfaces Technology highlights • Hosted Platform • SMS CLI and WIB Clients • Integration with the SMSC • Capable of running on all mobile phones 98.5% uptime Success through Innovation in Wireless Instant Messaging

  12. Usage Analysis 30 Million messages sent since August 2003 over SMS – Some facts & figures • 18 – 35 age group most active • Equal number of men and women • Even usage with peak traffic from 2200 hrs to 0000hrs Even usage with peak traffic from 2200 hrs to 0000hrs MO:MT is healthy at 1:1.5 Success through Innovation in Wireless Instant Messaging

  13. -M-chat- Hi Salman! Reply with the room name you wish to join. e.g.-BANAT Banat-5 Bnaidar-5 Cafe-6 Dewanya-4 Options -10 matches (Kuwait)- A Asma 20,F B Henna 20,F C Shenaaz 20,F D Shabnam 20,F Z Next 6… > To chat with Shenaaz, reply with C Options over SMS - Screenshots -M-chat- Msg (1/2) Online contacts (12) 0120 – Raj 0121 – Shahid 0125 – Wondergirl 0126 - Zeenat To chat, sms T <contact no> <message> to 858 e.g.- T 0121 Hi there Options Back SMS CLI Client Interface Success through Innovation in Wireless Instant Messaging

  14. over GPRS J2ME WAP Success through Innovation in Wireless Instant Messaging

  15. Thank you 17, Community Centre East of Kailash New Delhi 110065 India Phone: +91 11 2643 88 13 ~ 16 Fax: +91 11 2643 88 25 Email: info@acl-wireless.com Web: www.acl-wireless.com

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