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Sharpening Your SMART Objectives to Enhance Your Promotion Packet

Sharpening Your SMART Objectives to Enhance Your Promotion Packet. There were many excellent SMART objectives in our ROAs this year for which I thank you! We are well on our way to enhancing our promotion packets by developing Specific and Measureable objectives.

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Sharpening Your SMART Objectives to Enhance Your Promotion Packet

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  1. Sharpening Your SMART Objectives to Enhance Your Promotion Packet • There were many excellent SMART objectives in our ROAs this year for which I thank you! • We are well on our way to enhancing our promotion packets by developing Specific and Measureable objectives. • Specific objectives that have been measured provide verifiable results and show substantive program progress.

  2. Creating Greater Specificity to Further Enhance Your Programmatic Impact • To further strengthen your program outcomes and impacts we will need to focus on greater specificity in our objectives with time. • Examples: • 75% of class participants will increase knowledge of the risk factors of food-borne illness • 25% of class participants will adopt at least two landscape or pest management practices • 30% of youth who participate in animal science education will gain skills in animal mgt practices

  3. Fully detailed logic model University of Wisconsin-Extension, Program Development and Evaluation

  4. Expanding your palette when writing SMART objectives

  5. These are the Outcomes of the Logic Model Short Term Results = Learning Awareness, Knowledge Gain, Skill Development, etc. Middle Term Results = Action Behavior Change, Practice Adoption, Social Action (Policy and Decision Making)

  6. Enhanced SMART Objective Examples: • 75% of class participants will increase knowledge of the risk factors such as unwashed hands, unsanitary prep surfaces, proper food holding temps of food-borne illness • 25% of class participants will adopt at least two landscape or pest management practices such as use of bio-rationals, low or no P fertilizer input, spot vs. blanket spraying • 30% of the youth who participate in animal science education will gain skills in weight based de-worming applications, post and tie breaking techniques, feed protein calibration by animal weight

  7. Along with SMARTer Objectives Come Smarter Evaluations • Before: Do you plan to adopt a BMP described today? After: Which of these BMPs will it be easiest for you to implement: use of bio-rationals, low or no P fertilizer inputs, spot vs. blanket spraying? (medium term outcome) • Before: Did you increase food safety knowledge today? After: What was your knowledge gain concerning hand washing, unsanitary prep surfaces, proper food holding temps? (short term outcome) • Before: Was your awareness of animal mgt practices increased? After: Rate your awareness increase for the following practices: halter breaking, showmanship, trimming hooves. (short term outcome)

  8. SMARTer Objectives and Evaluations Give You Greater Latitude in Programming • Greater evaluation specificity can help reveal strong and weak points in your programming. • Greater objective specificity allows for a different emphasis in successive years. • Greater specificity in general provides stronger outcome data and shows greater program depth over a 5 year POW. • Stronger outcomes = stronger Promotion prospects!

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