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Ideation by Social Panga

Ideation by Social Panga. BLR Airport # GiftASmile. Season Of Smiles. Campaign overview : Hover to play Youtube video: https://youtu.be/JHwHhpxBRxM. Overview.

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Ideation by Social Panga

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  1. Ideation by Social Panga BLR Airport #GiftASmile

  2. Season Of Smiles

  3. Campaign overview : Hover to play Youtube video: https://youtu.be/JHwHhpxBRxM

  4. Overview Season of Season of Smiles, a property developed by the BIAL, celebrates the holiday season and promotes travel, food, culture and lifestyle. With a theme of spreading the Christmas joy amongst the travelers, this campaign stitches the online and offline aspects to provide a 360° experience. Goals Reach Amplification Customer Engagement Offline Engagement Customer Acquisitions

  5. Objectives Sincere 1 Open Collaborative 3 2 Interested Promote retail Engagement Customer Acquisition Use social media to disseminate the right information to the right target audience in terms of the various holiday seasonal offers and promotions at the airport. Leverage social media as a channel where our audience can be engaged via the interactive experience. Acquiring customer data was the primary objective of this campaign. Authentic Likeable

  6. Objective And Challenges Objectives • The goal was to create social media buzz about Season Of Smiles at the airport and recreate a Winter Wonderland to celebrate the spirit of the holiday season on social media over a period of one month • This edition of #SeasonOfSmiles digital promotions aimed at creating an experience that maximizes the user engagement and ultimately the User Acquisition Challenges • One of the major challenges faced in the execution of #SeasonOfSmiles was to find innovative ways to engage the audience. • Bringing in a different element to leverage on and promote the campaign .

  7. Ideas And Innovations How did we amplify our reach? How did we amplify our engagement? To tackle the problem of limited reach, we created an open for an online platform with the sub-campaign #ShareYourSmile which gave us a channel to engage with our online audience around the world. Introducing the element of gamification to enhance the experience was also projected to enhance user engagement and the lead generation.

  8. Campaign Content Season Of Smiles Offline Installations Retail Offers Music Terminal Gamification : #GiftASmile Live Music CXO Activities

  9. #GiftASmile

  10. Campaign Overview Objective To create an online platform for our audience to engage with and in turn increase the total reach of #SeasonOfSmiles. Strategy To amplify the reach and enhance the engagement experience for our users, we created a flash game with an open to all platform. Participants were rewarded with vouchers, deals and offers on various shopping outlets at the airport. Key Achievements 18 K Customer Acquisitions 10.2M Impressions 581 K Engagement 47 K Page Likes

  11. Campaign Execution Conceptualize Design Develop Launch Analyze Last but not the least was to track every in game action – how many users played the game, what device was the traffic coming from and much more. We identified what would give us increased engagement and brand recall value. So we came up with a simple catching and falling game. Once the concept was finalized, the next step in the ladder was to design the UI going hand in hand with the brand guidelines and color schemes. Deploying the game did not take more than 10 minutes and was as easy as posting a link. The game was then promoted to the target audience of our choice Once the designs were approved, all the heavy lifting were done and the concept went into the development stage

  12. Campaign Execution Facebook & Social Media Game Microsite Digital Standees QR Code Digital Ads Offline Online Kiosks Social Shares Stories Submit

  13. Gamification Online Offline Gift A Smile Share A Smile VR Gaming Spin The Wheel Test Your Luck This campaign was designed to motivate the audience to gift the seasons greetings and the joy of the holidays to their loved ones. This campaign celebrated the true spirit of the season by spreading the Christmas cheer amongst our online audience through a photo contest. To provide our passengers a 360º experience of the winter wonderland and Christmas we set up multiple VR booths throughout the Airport. With a goal to keep the offline audience engaged, this sweepstake was integrated with #SeasonOfSmiles. An offline game set up at the terminal which gave our users an opportunity to win mega surprises.

  14. Our Messaging Themes Experience The Joy Give our travelers a chance to experience the true spirit of Christmas through a variety of digital integrations like Virtual Reality And Offline Installations Season Of Smiles Spread The Cheer Celebrate The Holiday Motivating our patrons to spread the season’s cheer and gifting spirit through offline sweepstakes, online contest. Providing the online and offline audience with an opportunity to witness the glory of Christmas with offline activities like carol singing, Music terminal and live music.

  15. Campaign Creatives

  16. The Game http://bit.ly/2MROQ1U

  17. Results • The promotion of BLR Airport’s Season of Smiles was a huge digital success. With a total 360 degree amplification of efforts, it was a perfect example of online-offline integration where the offline events were given life through the digital platform. • The event aims at creating happy experiences for the travelers & their kids. It embraces the excitement, anticipation and amazement that a traveler experiences. Through the power of digital media, we took the popularity to a much wider audience. • The reach of our SeasonOf Smiles campaign on Facebook increased 4x in comparison to our previous edition. With our posts being viewed 22,30,483 on Facebook in 2018 as compared to 3,30,052 in 2017 • The campaign engagement significantly increased this year with over 30k reactions. • Our event went viral thanks to our content being shared by news related websites & bloggers.

  18. THANK YOU

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