Ohio Library Council 2013 Keynote: Face-2-Facebook

1. FACE-2-FACEBOOK How Digital, Social & Mobile Connect Real World Communities

2. “Greg presents the greatest hits of social media marketing, a litany of stories designed to persuade you to stop demanding the web conform to your desire for mass—and instead realize that mattering a lot to a few people is worth far more than mattering just a little to everyone.” marketing $26.95 USD (continued from front flap) “Greg presents the greatest hits of social media marketing, a litany of stories designed to persuade you to stop demanding the web conform to your desire for mass—and instead realize that mattering a lot to a few people is worth far more than mattering just a little to everyone.” ???????????????????????LINCHPIN ???????????????????????LINCHPIN marketing Advance Praise??????????????????? Advance Praise??????????????????? $26.95 USD (continued from front flap) ? ? Every day the world sees 1 million new blog posts, tens of millions of tweets, hundreds of millions of new pieces of Facebook content, and more than 1 billion YouTube videos. ??? ?????????????????????????????????? ??????????????????????????????????????? ?????????????????????????????????????????? things that matter? Every day the world sees 1 million new blog posts, tens of millions of tweets, hundreds of millions of new pieces of Facebook content, and more than 1 billion YouTube videos. Where does your brand fit in? Where does your brand fit in? ??? ?????????????????????????????????? ??????????????????????????????????????? ?????????????????????????????????????????? things that matter? “ microMARKETING is big marketing. Now anybody can dominate a market. Especially you. So what are you waiting for?” ?? ???????????????????????????????????????? “ microMARKETING is big marketing. Now anybody can dominate a market. Especially you. So what are you waiting for?” ?? ???????????????????????????????????????? ???The New Rules of Marketing & PR ???The New Rules of Marketing & PR “ Makes the case for the death of mass marketing in a compelling way.” ?? ??????????????????? War in the Boardroom War in the Boardroom “ Makes the case for the death of mass marketing in a compelling way.” ?? ??????????????????? ? ? Get BIG RESULTS by Thinking and Acting Small Get BIG RESULTS by Thinking and Acting Small When one door closes, another opens. Mass marketing is no longer a viable marketing strat- egy and, likely, never will be again. Micromarket- ing, though, enables you to resonate with con- sumers in compelling new ways and achieve the big results that no longer seem possible with traditional approaches. the big results that no longer seem possible with traditional approaches. When one door closes, another opens. Mass marketing is no longer a viable marketing strat- egy and, likely, never will be again. Micromarket- ing, though, enables you to resonate with con- sumers in compelling new ways and achieve I of all—which makes your job tougher than ever. How do you thread your messages through billions of bite-sized information snapshots to reach the right people? One thing’s for sure, you’re not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small. approaches. Mass marketing is dead; the next big thing is indeed very small. n our age of information saturation, con- sumer attention is the scarcest commodity I of all—which makes your job tougher than ever. How do you thread your messages through billions of bite-sized information snapshots to reach the right people? One thing’s for sure, you’re not going to succeed using traditional n our age of information saturation, con- sumer attention is the scarcest commodity “ microMARKETING offers a hopeful vision for anyone who has ever had to create a great marketing plan without a million-dollar budget or an army of resources.” ?? ??????????????????????????Personality Not Included, and senior vice president at Ogilvy 360 Digital Influence ?? ??????????????????????????Personality Not Included, and senior vice president at Ogilvy 360 Digital Influence “ microMARKETING offers a hopeful vision for anyone who has ever had to create a great marketing plan without a million-dollar budget or an army of resources.” It’s time to start building your brand, finding new customers, establishing relationships, and getting real results on this exciting new frontier. microMARKETING will show you the way. getting real results on this exciting new frontier. microMARKETING will show you the way. “ Filled with fresh strategies for engaging fragmented markets and frazzled customers.” ?? ????????????????????????????????? ???SNAP Selling and Selling to Big Companies ?? ????????????????????????????????? ???SNAP Selling and Selling to Big Companies “ Shows how big became passé and proves that in our overhyped society the teeniest push is the way in.” ?? ??????????????????????????2011: Trendspotting for the Next Decade??????????????????? ?? ??????????????????????????2011: Trendspotting for the Next Decade??????????????????? It’s time to start building your brand, finding new customers, establishing relationships, and “ Filled with fresh strategies for engaging fragmented markets and frazzled customers.” “ Shows how big became passé and proves that in our overhyped society the teeniest push is the way in.” microMARKETING empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities cre- ated by the microcontent explosion. A pioneer in the world of microcontent marketing, Greg Verdino helps you create a strategy that emphasizes relationships over reach, interac- tion over interruption, and social networking over broadcast networks. You’ll find the answers to today’s toughest questions: emphasizes relationships over reach, interac- tion over interruption, and social networking over broadcast networks. You’ll find the answers to today’s toughest questions: “ A must-read for anyone in marketing or technology.” ?? ????????????????????? ?????????????????????? ????????????????? senecal + partners ?? ????????????????????? ?????????????????????? ????????????????? senecal + partners microMARKETING empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities cre- ated by the microcontent explosion. A pioneer in the world of microcontent marketing, Greg Verdino helps you create a strategy that “ Hits the nail on the head: Social media efforts should put a face on the company and not focus on the tools.” ?? ???????????????????????????????????? ???????????????????????????????? should put a face on the company and not focus on the tools.” ?? ???????????????????????????????????? ???????????????????????????????? “ A must-read for anyone in marketing or technology.” “ Hits the nail on the head: Social media efforts GREG VERDINO is vice president of strategy and solutions at Powered, a full service social media agency. He has 20 years of experience in marketing and related fields and has advised such clients as American Airlines, American Express, Coca-Cola, Ford, and Panasonic. Verdino has been profiled in and quoted by many business and news media, including Ad- vertising Age, Adweek, Forbes, The New York Times, and The Wall Street Journal. He lives in Farmingdale, NY. Verdino has been profiled in and quoted by many business and news media, including Ad- vertising Age, Adweek, Forbes, The New York Times, and The Wall Street Journal. He lives in Farmingdale, NY. “ Will help businesses move from a fading era of mass marketing to embrace a meaningful genre of micro collaboration that builds macro markets.” ?? ???????????????????????Engage ?????????????????? GREG VERDINO is vice president of strategy and solutions at Powered, a full service social media agency. He has 20 years of experience in marketing and related fields and has advised such clients as American Airlines, American Express, Coca-Cola, Ford, and Panasonic. ??? ????????????????????????????????????????? influencers and my core customers? “ Will help businesses move from a fading era of mass marketing to embrace a meaningful genre of micro collaboration that builds macro markets.” ?? ???????????????????????Engage ?????????????????? “ Follow Greg’s 7 shifts from mass to micro and you’ll be a micromaven, capturing the attention of your audience, before you know it.” ?? ??????????????????????????????????????? Ingersoll Rand “ Follow Greg’s 7 shifts from mass to micro and you’ll be a micromaven, capturing the attention of your audience, before you know it.” ?? ??????????????????????????????????????? Ingersoll Rand ??? ????????????????????????????????????? post, one video clip, or even one tweet at a time? influencers and my core customers? ??? ????????????????????????????????????????? USD $26.95 ??? ???????????????????????????????????? mainstream media is losing ground to consumer content creators and peer- to-peer distribution? at a time? ??? ???????????????????????????????????? mainstream media is losing ground to consumer content creators and peer- to-peer distribution? ??? ????????????????????????????????????? post, one video clip, or even one tweet VERDINO G R E G V E R D I N O Jacket design by Beck Stvan USD $26.95 Author photo © 2010 David Beyda Studio, NYC VERDINO vice president, strategy & solutions, powered, inc. (continued on back flap) G R E G V E R D I N O Jacket design by Beck Stvan Author photo © 2010 David Beyda Studio, NYC vice president, strategy & solutions, powered, inc. (continued on back flap)

3. MICRO MICRO MICRO culture + media + content

4. Source: Intel Corporation

6. 7 SHIFTS FROM MASS TO MICRO mass communications masses of communicators 1 media networks the network effect 2 interruption interactions 3 prime time real time 4 reach relationships 5 awareness attention 6 the one big thing lots of small things 7

7. your library has a marketing problem

8. 91% of americans say that the library is important to their community 53% of americans have visited the library in the past year Source: Pew Research Center; Tech Trends and Library Services in the Digital Age (2013)

9. 62% of Americans do not know if their library lends out e-books Source: Pew Research Center; Tech Trends and Library Services in the Digital Age (2013)

10. “VERY LIKELY” TO USE IN A TYPICAL RESEARCH ASSIGNMENT Search Engine 94% Wikipedia 75% Social Media 52% Librarian 16% Source: Pew Research Center; Tech Trends and Library Services in the Digital Age (2013)

11. every business is a marketing business. if you don’t market, you’re out of business.

12. ATTENTION VALUE DIFFERENTIATION story + utility + experience

14. interest + expression + motivation

17. interest + expression + motivation

20. interest + expression + motivation

24. ATTENTION VALUE DIFFERENTIATION story + utility + experience

30. ATTENTION VALUE DIFFERENTIATION story + utility + experience

31. “VERY LIKELY” TO USE IN A TYPICAL RESEARCH ASSIGNMENT Search Engine 94% Wikipedia 75% Social Media 52% Librarian 16% Source: Pew Research Center; Tech Trends and Library Services in the Digital Age (2013)

39. gregverdino.com | me@gregverdino.com | 631.747.1451