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What Is Content?

My presentation for the 2010 Custom Content Conference (Nashville, TN) focusing on some ideas from microMARKETING: Get Big Results by Thinking and Acting Small.

gregverdino
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What Is Content?

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  1. . is CONTENT? what

  2. content CREATOR

  3. CONTENT IS CHANGING…

  4. your content SUCKS

  5. some of our content kindaSUCKS

  6. how much CUSTOMER is in your CONTENT?

  7. what people can teach pros about CONTENT

  8. mass communications

  9. masses of communicators

  10. generation c

  11. everybody is a media outlet

  12. what people can teach pros about CONTENT

  13. what is CONTENT?

  14. content is SOCIAL CURRENCY

  15. content is CONNECTIONS

  16. content is COLLABORATION

  17. CURATION is content

  18. content takes on NEW FORMS

  19. the basic unit of content is getting smaller

  20. YOUR CONTENT

  21. ATTENTION is the scarcest commodity

  22. content is an OPEN LOOP

  23. everything is open to interpretation

  24. ME www.gregverdino.com (blog) @gregverdino (twitter) facebook.com/gregverdino (friends) facebook.com/micromarketing (fans) greg.verdino@powered.com (email) 631.747.1451 (phone) www.powered.com (work) what

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