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The US Transition to Digital Television

The US Transition to Digital Television. Megan Pollock Senior Manager, Communication, CEA. TV Landscape. Buying More Digital. Digital TV Pricing - Average Wholesale Price, Non-Inflation Adjusted $ -. Digital Surpasses Analog. DTV vs. Color TV Penetration Includes Sets and Monitors.

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The US Transition to Digital Television

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  1. The US Transition to Digital Television Megan Pollock Senior Manager, Communication, CEA

  2. TV Landscape

  3. Buying More Digital

  4. Digital TV Pricing- Average Wholesale Price, Non-Inflation Adjusted $ -

  5. Digital Surpasses Analog

  6. DTV vs. Color TV PenetrationIncludes Sets and Monitors Topped 20% in 2005 Only hit 5% in year 10 DTV year 1 is 1998, CTV year 1 is 1956

  7. U.S. TV Reception ProfilePercentage of U.S. Households

  8. US Regulations

  9. U.S. Government Requirements U.S. LAW:Full-power analog TV broadcasts will be turned off February 17, 2009 June 12, 2009; analog spectrum has been sold (auctioned), primarily to mobile operators • FCC REQUIREMENTS:All new TVs are able to tune and decode over-the-air ATSC signals per this schedule: • Screen Size50% of All Units100% of All Units • 36” and above July 1, 2004 July 1, 2005 • 25” to 35” July 1, 2005 March 1, 2006 13” to 24” March 1, 2007 • Less than 13” March 1, 2007 • TV interface devices (e.g., VCRs) March 1, 2007

  10. Converter Boxes • Congress provided ~$1.8 billion for subsidy coupons to assist consumers who do not want to buy a new TV or subscribe to a pay-TV service (e.g., cable, satellite) • $40 coupons, two per household, may be used to buy a digital-to-analog converter • Dept. of Commerce has certified many models which are now available at stores and online, priced $40 to $60 • July 31, 2009 was the last day to apply for a coupon • In all, 34.8 million households ordered 64.1 million converter box subsidy coupons. • As of Nov 4, 34.8 million coupons had been redeemed. • On Nov 9 2009 the final coupons will expire.

  11. Consumer Education

  12. Awareness of the DTV Transition

  13. DTV Transition Coalition • Public/private partnership • Over 240 members

  14. DTV 101 Video

  15. Quick Start Guide

  16. Results

  17. Success! “Switch to Digital Television Went Remarkably Well” USA Today “Changeover to Digital TV Off to a Smooth Start” New York Times “Digital TV Conversion isn’t Creating a Lot of Waves” LA Times “Few Early Glitches Reported in DTV Switchover, Day One” CE Daily

  18. Thank You Megan Pollockmpollock@ce.org+1.703.907.7668

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