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Why empathy is good for business?

If youu2019re able to put yourself in the shoes of consumers and understand all their wants and needs, youu2019ll be able to implement this in the products, services and content you create, and consumers will be more likely to purchase.

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Why empathy is good for business?

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  1. Why is ‘Empathy’ such a huge brand value? How do we add value and show empathy to our consumers?

  2. Understand what triggers them People invest emotionally in the products they purchase. So the business they purchase from needs to understand what triggers that emotional response, and invest in them personally. Set them up for success We all want to be successful at what we do – so we follow brands that inspire us, provide information and give us an edge when it comes to our marketing. Companies that create content that empathises with this need will hold greater power over their consumer base.

  3. Make them human, no like really There’s no one way for a customer journey, we’re human and we don’t always follow a set path – therefore there’s no way to really predict which way a customer will go! If brands design content that aligns with their audience, whilst humanising their own personal brand, they’ll have greater potential to predict where the customer will want and need in order to process the payment.

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