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User Experience (UX) in Social Media (SM)

User Experience (UX) in Social Media (SM). Bethany McDaniel GeorgiaGov Interactive @ GeorgiaGovTeam. @ BethanyMcD1 #GSMCON2016. What is UX?. http://www.themarysue.com/bill-nye-netflix/. @ BethanyMcD1 #GSMCON2016. What is UX?. The Elements of User Experience by Jesse James Garrett

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User Experience (UX) in Social Media (SM)

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  1. User Experience (UX) in Social Media (SM) Bethany McDaniel GeorgiaGov Interactive @GeorgiaGovTeam @BethanyMcD1 #GSMCON2016

  2. What is UX? http://www.themarysue.com/bill-nye-netflix/ @BethanyMcD1 #GSMCON2016

  3. What is UX? • The Elements of User Experience by Jesse James Garrett • “The concept of user-centered design is very simple: Take the user into account every step of the way as you develop your product. The implications of this simple concept, however, are surprisingly complex.” • Usability.gov • “UX best practices promote improving the quality of the user’s interaction with and perceptions of your product and any related services.” • Cartoon Network • “Applying the voice of the user, focusing on behavior, know their feelings (empathy).” • User Experience Team of One by Leah Buley • “Reduce the friction between the task someone wants to accomplish and the tool that they are using to complete that task.” @BethanyMcD1 #GSMCON2016

  4. User Experience: Microsoft vs. Apple http://thomas.do/post/62124871650/ios-vs-android-is-not-like-mac-vs-pc @BethanyMcD1 #GSMCON2016

  5. What is UX in SM? • “Reduce the friction between the task someone wants to accomplish and the tool that they are using to complete that task.” • Task: Getting government information, transparency, getting a license, paying child support, understanding government services • Tool: Social Media @BethanyMcD1 #GSMCON2016

  6. UX: Vocabulary • Product: Tool, service, or technology you provide @BethanyMcD1 #GSMCON2016 https://www.prodpad.com/2015/03/think-big-the-product-vision-exercise-for-product-managers/

  7. UX/SM: Vocabulary • Product: Social Media @BethanyMcD1 #GSMCON2016

  8. UX: Vocabulary • Product • User: Your customer, client, constituent http://www.wilsonauto.com/wilson-auto-blog/10-classic-cars-average-joe-can-afford/ @BethanyMcD1 #GSMCON2016

  9. UX/SM: Vocabulary • Product • User: Followers @BethanyMcD1 #GSMCON2016

  10. UX: Vocabulary • Product • User • Usability: the way users interact with your product • User Friendly • Don’t Make Me Think @BethanyMcD1 #GSMCON2016

  11. UX/SM: Vocabulary Passive Voice • Product • User • Usability • User Friendly • Don’t Make Me Think • https://pages.18f.gov/content-guide/ Acronyms Government Jargon/Words @BethanyMcD1 #GSMCON2016

  12. UX: Vocabulary • Product • User • Usability • Qualitative Research • Quantitative Research @BethanyMcD1 #GSMCON2016 http://beerbeer.org/?p=14000

  13. UX/SM: Vocabulary • Product • User • Usability • Qualitative Research @BethanyMcD1 #GSMCON2016

  14. UX/SM: Vocabulary • Product • User • Usability • Qualitative Research • Quantitative Research • Polls (Twitter) • Analytics @BethanyMcD1 #GSMCON2016

  15. UX Research Methods: Guerilla User Research https://www.interaction-design.org/literature/article/the-pros-and-cons-of-guerrilla-research-for-your-ux-project @BethanyMcD1 #GSMCON2016

  16. UX/SM Research Method: Guerilla User Research • Direct messages • Conversation @BethanyMcD1 #GSMCON2016

  17. UX Research Methods: Comparative Assessment @BethanyMcD1 #GSMCON2016

  18. UX Research Methods: Comparative Assessment @BethanyMcD1 #GSMCON2016

  19. UX/SM Research Methods: Comparative Assessment @BethanyMcD1 #GSMCON2016

  20. UX Research Methods: Personas https://custdevday.wordpress.com/pages/content/lean-ux/ @BethanyMcD1 #GSMCON2016

  21. UX/SM Research Methods: Proto-Persona • Compile the information • Demographics: Name, location, age, job, education, salary, language, marital status, lifestyle • Interests • Motivations • Frustrations • Quotes @BethanyMcD1 #GSMCON2016

  22. UX/SM Research Methods: Proto-Persona @BethanyMcD1 #GSMCON2016

  23. UX/SM Research Methods: Proto-Persona @BethanyMcD1 #GSMCON2016

  24. UX/SM Research Methods: Proto-Persona @BethanyMcD1 #GSMCON2016

  25. UX/SM Research Methods: Proto-Persona • Compile the information • Demographics: Name, location, age, job, education, salary, language, marital status, lifestyle • Interests • Motivations • Frustrations • Quotes @BethanyMcD1 #GSMCON2016

  26. UX/SM Research Methods: Proto-Persona @BethanyMcD1 #GSMCON2016

  27. UX/SM Research Methods: Proto-Persona • Compile the information • Visualize it • Draw it out @BethanyMcD1 #GSMCON2016

  28. UX/SM Research Methods: Proto-Persona • Compile the information • Visualize it • Draw it out • Professional @BethanyMcD1 #GSMCON2016

  29. UX/SM Research Methods: Proto-Persona • Compile the information • Visualize it • Hang it up! @BethanyMcD1 #GSMCON2016

  30. DON’T MAKE ME THINK • Product --------------------Usability-------------------------User • Social Media-------------Usability-------------------------Followers • Obtaining/Maintaining Good Usability • Guerrilla User Research • Comparative Research • Personas @BethanyMcD1 #GSMCON2016

  31. THANK YOU! @BethanyMcD1 #GSMCON2016

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