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Content Marketing Strategy

Content marketing refers to the creation and distribution digital marketing collateral. In simple terms, Content marketing refers to the practice of publishing consistent relevant content that is appealing to audiences. http://www.thedigitalworldwide.com/<br>

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Content Marketing Strategy

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  1. What is Content Marketing?  Types of content. Benefits of content marketing. How to Do Content Marketing. Agenda

  2. Content marketing refers to the creation and distribution digital marketing collateral. In simple terms, Content marketing refers to the practice of publishing consistent relevant content that is appealing to audiences. It is used with the purpose of increasing brand awareness, ranking higher in search engines and generating interest from the audience. Content marketing is used by businesses to nurture leads and make sales. It uses site analytics, keyword research, and targeted strategy recommendations. What is Content Marketing?

  3. Content can be divided into five categories. Types of Content  Written: Blog articles, Product descriptions, Landing pages, Press releases and more. Video: Video blogs, Studio production, Animations, GIFs and more. Graphics: Infographics, Custom illustrations, Calls-to-action, Content formatting. Social: User-generated content, Hashtag, campaigns, Polls/surveys, Quizzes and more. Audio: Podcasts, Webinars, Recorded interviews.

  4. A content marketing strategy can bring you almost infinite benefits. Some of the most notable benefits are: Benefits of Content Marketing Bost Web traffic. Increase Conversion Rate Faster sales. Higher search engine rankings. Measurable, actionable results and more.

  5. Why Content Marketing is Important to a Business Content builds relationships. Relationships are built. 2)  Content can influence people’s decisions. 3)  Traditional vs modern content marketing 4)  Great content is a powerful source of digital marketing. 5) The main benefits of content marketing for business are raises brand awareness, builds a community of loyal customers, improves SEO,  improves social media And adds customer value

  6. Successful Content Marketing 1. Content strategy        A) Content marketing creation starts with a solid strategy     B) Define your company     C) Target groups 2) Content marketing creation      A) Content marketing requires high-quality content      B) Medium 3) Content distribution      A) Time to distribute your content 4. Conversion      A) Converting interest into leads

  7. The best way to achieve goals is to make them specific and measurable. That means setting key performance indicators (KPIs) for your content marketing strategy. • Typically, these will have specific numbers attached to them. For example, you might want to: • Hit a certain revenue target within the month, quarter, or year. • Get more signups for your lead magnet as a sign that you’re getting more high-quality leads • Get a certain number of new email subscribers • See an increase in site traffic and in engagement with your onsite content • Improve the search ranking of some of your key pages to help boost traffic • Get a certain number of mentions, shares, and comments for your pillar content • Be invited to participate in certain key industry events Establish KPIs

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