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Improving Engagement

Improving Engagement. A science communication Workshop for WCP Conference 23 rd November 2016. The aim of this workshop. To help passionate cancer researchers to share your enthusiasm for cancer research through playful and meaningful interactions with the public. What is

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Improving Engagement

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  1. Improving Engagement • A science communication Workshop for WCP Conference • 23rd November 2016

  2. The aim of this workshop To help passionate cancer researchers to share your enthusiasm for cancer research through playful and meaningful interactions with the public.

  3. What is public Engagement?

  4. “Public engagement describes the myriad of ways in which the activity and benefits of higher education and research can be shared with the public. Engagement is by definition a two-way process, involving interaction and listening, with the goal of generating mutual benefit.” National Coordinating Centre for Public Engagement Over 200

  5. Conversation What is public engagement? Dialogue Perspective Over 200 Not just transmission Educating, both parties!

  6. Why is public engagement important? Build public trust & credibility of the research community Research is funded by taxpayers & fundraisers Improve understanding about research & outcomes Ensure research is in broad cultural conversations

  7. Why do researchers get involved? It’s enjoyable, rewarding and makes a break from routine. Discoveries we make have potential for profound impact on the public, we need to share our progress! It gives me a different perspective on my work. Their time, hard work and generosity fund my work so I owe it to them to share where the money goes I like to inspire future generations of scientists. I hope to raise my profile and keep in contact with my career inspiration. I’ve really improved my communication skills.

  8. How do we engage with the public? The Press, TV & Radio Science Festivals Schools programme Patient Events Fundraising events Open Doors Days Lab Tours Social media Blogs Websites

  9. Hands on Demos – starting conversations playfully!

  10. Your challenge:Develop a new hands on activity to bring an area of cancer research to life? • Genes and mutations • Clinical trials • Supportive care research • Biobanking • Can you use the resources available and your imagination to work together create an activity to illustrate a concept of the topic in that can be delivered in 1 minute.

  11. ? Hands on approach • You have been allocated a topic in your groups • Develop an idea for a hands on game, demo or presentation to explain this concept. (30mins) • Use any of crafting materials for inspiration or to explain your activity to the group in a 1 minute pitch! • Remember: • Who is your audience? • What do you want them to remember? • Key concepts/learning outcomes – Keep it simple, no more than 3! • Do you require props or not?

  12. An example: • DNA bracelets • Rhian Morgan from

  13. ? Hands on approach • You have been allocated a topic in your groups • Develop an idea for a hands on game, demo or presentation to explain this concept. (30mins) • Use any of crafting materials for inspiration or to explain your activity to the group in a 1 minute pitch! • Remember: • Who is your audience? • What do you want them to remember? • Key concepts/learning outcomes – Keep it simple, no more than 3! • Do you require props or not?

  14. Pitches • Each group will have 1 minute to share their idea • Summary of your activity including key messages • You will be timed!

  15. WHAT NEXT?

  16. What next? • Take our ‘ 10 tops tips’ document • Follow up document will be emailed to you • Further engagement training • Future events • Volunteer and get involved for any upcoming events • Make your ideas a reality!

  17. Thank you cruk.org Any questions?

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