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Mechanisms and incentives for motivating user flexibility 

Mechanisms and incentives for motivating user flexibility . Ingvild Firman Fjellså, PhD Candidate Dept. of Interdisciplinary Studies of Culture, NTNU Ingvild.f.fjellsa@ntnu.no. Understand mechanisms and incentives for motivating user flexibility  - a PhD project.

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Mechanisms and incentives for motivating user flexibility 

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  1. Mechanisms and incentives for motivating user flexibility  Ingvild Firman Fjellså, PhD Candidate Dept. of Interdisciplinary Studies of Culture, NTNU Ingvild.f.fjellsa@ntnu.no

  2. Understand mechanisms and incentives for motivating user flexibility - a PhD project • Socialscientificperspective • Qualitativemethods (interviews) • Pre-study: researchers and industry • End-userflexibility – from end-usersperspective. • Householders with and withoutflexibility mechanisms

  3. Pre-study: researchers and Industry Ordinary end-users perceived as: • Disinterested in change • Too complicated to understand • Economically rational Problematic: attitude and behaviour

  4. Pre-study: researchers and industry Information Automation Pricing

  5. End-userflexibility– from end-usersperspective • Ordinary end users without flexibility mechanisms (ongoing) • (Ordinary) end users with flexibility mechanisms

  6. Mid-Norway, urban, humid continentalclimate East, rural, continentalclimate South, urban, oceanicclimate

  7. End-userflexibility– from end-usersperspective • Ordinary end users without flexibility mechanisms (ongoing) • (Ordinary) end users with flexibility mechanisms

  8. Preliminary results • Economy • Balance betweencomfort and modesty • Solidarityaspect

  9. «I think it has to be more ideology, more thanmoney, I think. If I somehowwereconvincesthat it would be reasonable in accornacewith my total use or something like that, then it would be easier for me to changethanif it were just a bit cheaper» (Woman (68) retired)

  10. Preliminary results • Economy • Balance betweencomfort and modesty • Solidarityaspect

  11. «I wouldsaythat in order to have an OK life, youneedthe heat, youneedthe water and youneedthelight, really. And that is mainly, for the first to keep up the body temperature, butalso to have an OK lifestyle. Nowthatweareold, and wearekindofdependingonhavingthesebasic elements in our lives.» (Woman (67), healthworker, nowretired)

  12. Preliminary results • Economy • Balance betweencomfort and modesty • Solidarityaspect

  13. «I mean, ifweweregivven a reason as to whywewould do it in a different way, thenthewaywebelieve in, ofcoursethat is onething. And thenwewill do it. But I not sure, wearetrying to separate betweenthingswe just do beacuse it is OK to do it, and thethingwe do to be solidaric.» (Man (70), lawyer, nowretired)

  14. Preliminary results • Economy • Balance betweencomfort and modesty • Solidarityaspect

  15. Conclusion • Discrepancy: experts and ordinary end-users • Important to study the end-users themselves • Valuable with social scientific and humanistic perspectives, including social aspect

  16. Thank you for the attention. Ingvild Firman Fjellså, PhD Candidate Dept. of Interdisciplinary Studies of Culture, NTNU Ingvild.f.fjellsa@ntnu.no

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