How does the video ad server work?

1. How Does the Video Ad serving Work? http://www.djaxadserver.com/

2. Video Ad serving • Video ad server is considered as the engine of video advertising industry. Third-party ad servers usually serve the online video ads. • The video advertisements have been packed up with the tracking pixels and static banners. • The snippet of code which measures the viewer’s engagement like their halfway point, click through, completion, video start etc., may be converted into a larger piece of code that is what we called a tag. http://www.djaxadserver.com/

3. The ad server gives a tag to different publishers’ websites and can track the delivery and performance across them all. There are two important types of tags one is VAST and another one is VPAID. Ad server The more complex elements like interactive features and the more advanced capability options for the engagement and viewability is present in the VPAID tags but most of the publishers accept the VAST tags. Only a few people accept the VPAID. For instance, YouTube only accepts VAST tags. http://www.djaxadserver.com/

4. Basic differences between VPAID and VAST: • VPAID (Video player ad-serving interface definition), • Facilitates to establish a common interface between the video player and ad. • It enables ad interactivity i.e., it provides rich interactivity, playback etc. • It enables the video player to preload an ad unit before rendering it. • It offers a better communication between the different ad servers and a video player • It could transform the further details about the video activity on the player. http://www.djaxadserver.com/

5. Basic differences between VPAID and VAST: • VAST is a video ad serving template which has been developed by the IAB (Interactive Advertising Bureau) for serving the video ads. • It enables the video ads to be served across all the compliant video players which mean it supports simple in-stream video ad formats. • It enables the common way of serving video ads on video players. • It offers a better communication between the video player and the different ad server thereby helping to serve the ads with an ease. • The video player understands and displays the ad no matter how the ad is serving via DCM, DFP or any other server. • On mobile platforms consumers are spending more time, consuming the content and watching the video adverts on their mobile devices. http://www.djaxadserver.com/

6. VMAP (Video Multiple Ad Playlist): • It allows us to specify when an ad must be played. • With this, we can indicate whether an ad is a pre-roll, mid-roll or post-roll. • It also refers to multiple VAST files if it has been played at different times. http://www.djaxadserver.com/

7. http://www.djaxadserver.com/

8. How it works? • Being an advertiser, it is very essential to understand how video ad serving works and what are the different types of video ad formats available. • Video ad serving works the same as ad serving but an ad creative been served from an ad server into multiple websites or applications. • There are two types of ad servers one is advertiser ad server and the other one is publisher ad server. http://www.djaxadserver.com/

9. IAB (Interactive Advertising Bureau) standards are followed by the best video ad serving platforms and use an XML specification called VAST, that allows the videos to be served in any online video player on different platforms (i.e.)., mobile, desktop, web, and app which supports VAST. • It allows the video players and ad servers to speak the same language. • There are two types of tags that a video ad server should able to generate, a VAST and VPAID tag. • This tag will be passed on to different publishers and tracking will be done across them. http://www.djaxadserver.com/

10. Types of video ads: There are several types of video ads each with the own strength and weaknesses. As an advertiser, you should pick certain ad formats depends on the KPIs (Key Performance Indicator) of your ad campaign. http://www.djaxadserver.com/

11. In Stream Video ad • These ads are commercial ads which appear before, during and after the video content. • There are three types of in-stream video ads. They are pre-roll, mid-roll and post-roll ads. • Pre-roll ads usually play before the videos getting started, mid-roll ads play during the video and the post-rolls display at the end. • These are called linear ads since it plays with the video content. By following the IAB standards, the ads usually last around 15-30 seconds. • Non-linear overlay ads are superimposed over the video and it allows the users to watch continuously while the ad is displayed. http://www.djaxadserver.com/

12. In Stream Video ad • Mid-roll video ad: • This type of ads plays in between the content. The video content gets paused when a mid-roll ad starts to play and video continues once the ad got completed. • It gets very low-abandonment rates since the viewer is already committed to invest in watching the video content. • It is quite intrusive when we see the downside of this ad. • Pre-roll video ad: • It plays before the video content starts, this is actually a non-skippable one and it grabs the attention at a certain amount of time but because of this brand may get a negative impact, if it is not implemented correctly. Post-roll video ad: Post-ads are the one which plays at the end of the video content. It is non-intrusive but it often gets higher abandonment rates, as the viewer has already reached the end of the content and there is no need to stick around. http://www.djaxadserver.com/

13. Out stream video ads: • Out stream video ads are the ads which run out of a video player or a video content. • It runs just like a display banner and can be served as a display banner ad between the website content or in the app. • It can be made to auto play in a muted state when it is scrolled into view and upon tapping or mousing over, the audio gets turned on. http://www.djaxadserver.com/

14. There are some advantages of playing the out stream video ads. They are: • They do not need to be constrained as a video content; it can be served into more ad inventories which include premium placements. • It does not interfere with any video content that’s why it is less intrusive. • It can blend into the website content and gain more engagements. • It has been found that it can give 2.5% click-through rate when compared to in-stream ads. http://www.djaxadserver.com/