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March 2004

Business Growth in Downtown Logan. March 2004. FINDINGS AND RECOMMENDATIONS. 3 PROJECTS. Sales leakage analysis (2001 and 2003) Community surveys – 2600 completed Downtown business owner surveys -- 78 completed. FINDINGS. CONGRATULATIONS!.

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March 2004

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  1. Business Growth in Downtown Logan March 2004

  2. FINDINGS AND RECOMMENDATIONS 3 PROJECTS Sales leakage analysis (2001 and 2003) Community surveys – 2600 completed Downtown business owner surveys -- 78 completed

  3. FINDINGS CONGRATULATIONS! From 2001 to 2003, sales growth in Downtown outperformed sales growth in Logan Downtown: $209,000 increase Logan: $1.3 million decrease

  4. Historical Growth by City

  5. DOWNTOWN GROWTH: Clothing Infants Shoes Women’s Jewelry Florists Miscellaneous Retail Auto Repair

  6. DOWNTOWN DECLINES: Lumber and Hardware Entertainment Sporting Goods Books Furniture Computer/Software stores

  7. Average increase: 32 percent Average decrease: 18 percent

  8. FUTURE PLANS TO EXPAND

  9. Regional Retail Destination – Logan Capture Rates 221% 165% 110% 105% 170% 106% 162% 205% 56% 110% 38% 116% 43% Building and Garden General Merchandise Food Stores Motor Vehicles Apparel Furniture/Electronics Eating Out Miscellaneous Retail Hotels/Lodging Personal Services Business Services Auto and Other Repair Entertainment

  10. Regional Retail Destination – Logan and Cache Co. Capture Rates Building and Garden General Merchandise Food Stores Motor Vehicles Apparel Furniture/Electronics Eating Out Miscellaneous Retail Hotels/Lodging Personal Services Business Services Auto and Other Repair Entertainment 221% 165% 110% 105% 170% 106% 162% 205% 56% 110% 38% 116% 43% 127% 147% 83% 66% 71% 83% 85% 92% 33% 63% 44% 101% 68%

  11. Regional Retail Destination – Cache Co. Capture Rates and Sales Leakage Building and Garden General Merchandise Food Stores Motor Vehicles Apparel Furniture/Electronics Eating Out Miscellaneous Retail Hotels/Lodging Personal Services Business Services Auto and Other Repair Entertainment 127% 147% 83% 66% 71% 83% 85% 92% 33% 63% 44% 101% 68% -$21 M -$43 M -$ 8 M -$ 8 M -$10 M -$ 6 M -$ 3 M -$23 M -$ 8 M

  12. What Shopping Items Would You Most Like to be Able to Buy in Historic Downtown? • Women’s clothing • Shoes • Specialty clothing • Men’s clothing • Children’s clothing • Unique gifts • Crafts, gifts, souvenirs, antiques • Plants, flowers • Groceries • Home décor • Fast food • Restaurants • Sporting goods • Healthcare • Repair shops • Sewing/needlework • Music • Photography/camera • Furniture • Drugstore • Electronics/computers/software • Picture framing • National chains • Auto supply store

  13. Regional Retail Destination – Main Street as Percent of Logan Sales Building and Garden General Merchandise Food Stores Motor Vehicles Apparel Furniture/Electronics Eating Out Miscellaneous Retail Hotels/Lodging Personal Services Business Services Auto and Other Repair Entertainment 1% 0% 1% 1% 14% 14% 17% 18% 30% 35% 2% 8% 13%

  14. Regional Retail Destination – Main Street Miscellaneous Retail as Percent of Logan Sales Main Street As % of Logan Drug Stores Used Merchandise Sporting Goods Book Stores Stationery Jewelry Hobby, Toy & Game Gifts, Novelties Sewing, Needlework Florists 0% 41% 10% 25% 1% 70% 8% 37% 94% 48%

  15. Why Are People Going to Downtown Logan?

  16. Perceptions of Downtown Businesses with Increased v. Decreased Sales

  17. Where is the Community Shopping for Non-grocery Items?

  18. What are the Greatest Strengths of Shopping Outside of Historic Downtown Logan?

  19. Major Reason For Shopping at a Certain Location • Historic Downtown Logan • Familiarity with businesses • Layton Hills • Selection of Merchandise • Salt Lake City • Selection of Merchandise • Ogden/Riverdale • Selection of Merchandise • North of 4th North • Price/value

  20. IMPORTANCE FACTORS Frequent shoppers Quality of businesses Customer service Retail food availability Entertainment Seldom shoppers Broad selection Extended shopping hours Price/value Promotions Parking

  21. Why People Seldom or Never Shop Historic Downtown

  22. The Single Most Important Change That Could Improve Historic Downtown Parking – 52% More selection – 11% Improve traffic flow – 10% Restaurants – 6% Gathering place – 6% Renovation of store fronts – 6%

  23. What Are Historic Downtown Logan’s Strengths? Ambiance, atmosphere, unique, historic Selection/variety of stores Entertainment/theater Access/convenience Restaurants Customer Service Specialty stores Pedestrian friendly 44% 12% 9% 9% 9% 9% 8% 6%

  24. The Greatest Weaknesses of Historic Downtown Logan’s Business District Lack of parking – 54% Lack of selection – 30% Higher prices – 16%

  25. How Important Are These Events to Historic Downtown? 1 = not important; 5 = important

  26. CommunitySurvey – Logan Performance/Importance Excellent Customer Service Entertainment Quality of Business Price / Value Retail Food Availability Promotions Broad Selection of Merchandise Extended Shopping Hours Parking Poor Not Important Very Important

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