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ITpro Special

ITpro Special. Tie-up Site Advertising Menu 2010. http://itpro.nikkeibp.co.jp/as/pickup. What is ITpro Special?.

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ITpro Special

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  1. ITpro Special Tie-up Site Advertising Menu 2010 http://itpro.nikkeibp.co.jp/as/pickup

  2. What is ITpro Special? • ITpro Special is a tie-up site, created by Nikkei BP, which usually takes the form of either a detailed explanation of the advertiser’s product or service; an interview with the CEO of the company, or a case study with a user company • The ITpro Special runs for 4 weeks and advertisers are provided with details of all users who download the PDF of their product /service or request further information (this information can only be supplied to a client’s Japanese office or business partner due to personal data protection regulations) • In addition, we provide reports of daily page views, user profile and CTR reports Post Campaign Reports Total PVs/Day User Profile Impressions & CTR

  3. ITpro Special Lead Generation • The number of leads generated by an ITpro Special can be increased by booking additional traffic drivers to the microsite • Users who want more information on products and services appearing in the advertisements in ITpro can simply fill out an online form and return their contact details to Nikkei BP by e-mail • Users are asked to register the followinginformation in order to download PDF files: • Name* • E-mail address* • ITpro User ID* • ITpro Password* • Address* • Company name* • Telephone number • Job title (from pull down) * • Industry (from pull down) * • Department (from pull down) * • Number of employees (from pull down) * * Compulsory fields

  4. ITpro SpecialTie-Up Package ITpro Report Mail ITpro Special Tie-up Site ITpro Homepage Advertiser’s website Optional PDF download ITpro Article Page Traffic Drivers (4 Week Plan) Pick Up Contents 15,000,000 PV estimated/month (1 line x maximum 20 characters) Pick Up Contents Approximately 111,000 deliveries/ 1x week (1 line x maximum 37 characters) Choice of Traffic Driver from the following: or Rectangle Banner 100,000 PV/month guaranteed Size 300 x 300 pixels ITpro News Mail 2-line announcement Approximately 120,000 deliveries/ 1x week (1 line x maximum 37 characters)

  5. ITpro Special Advertising Packages 4 Week Package JPY 2,000,000 2 Week Package JPY 1,500,000 • Other traffic drivers (e.g. RSS feed) are available with either package TRANSLATION FEES If an advertiser provides the material (up to 2 pages A4 of text from which we create the editorial content) in English, we charge JPY 60,000 - 80,000 for translation to Japanese

  6. Optional Extras to ITpro Special Package Start • Additional costs may apply if writers are required to travel to undertake interviews/research • CTR figures are given as a guide and are not guaranteed • The number of mail transmissions fluctuates monthly and is not guaranteed • Upload • Revision • Upload Production Schedule Research Order Research • Final proof • Second proof • First proof • Revision • Revision Start No Research Order Data submission • First proof • Revision • Second proof • Final proof Order PDF Download Start • Create registration page • PDF submission deadline • ID & Password sent by post • Information request service info sent to advertiser • Upload

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