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03/11/2014

Google is not the only search tool ARLG – ISG Wednesday, 9 th July 2014, CILIP, London Presenter: Karen Blakeman karen.blakeman@rba.co.uk , www.rba.co.uk www.twitter.com/karenblakeman Slides available at http://www.rba.co.uk/as/ Also available on authorSTREAM and Slideshare. 03/11/2014.

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03/11/2014

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  1. Google is not the only search tool ARLG – ISG Wednesday, 9th July 2014, CILIP, London Presenter: Karen Blakeman karen.blakeman@rba.co.uk, www.rba.co.uk www.twitter.com/karenblakeman Slides available at http://www.rba.co.uk/as/ Also available on authorSTREAM and Slideshare 03/11/2014 www.rba.co.uk 1 This presentation is licensed under a Creative Commons Attribution License

  2. All change! Search engines - new algorithms, ranking and display, personalisation EU ruling on “right to be forgotten”, how much is being censored/removed? Free government and legal resources, official data and statistics, open data Social media 03/11/2014 www.rba.co.uk 2

  3. Things you need to know about Google search Google personalises your search Personalises search based on • location • device that you are using • past search history • past browsing activity • activity in other areas of Google e.g. YouTube, blogs, images 03/11/2014 www.rba.co.uk 3

  4. Private browsing - quickest way “un-personalise”search Chrome - New Incognito window Ctrl+Shift+N FireFox Ctrl+Shift+P Internet Explorer Ctrl+Shift+P Opera Ctrl+Shift+N Will not remove country/location personalisation Not search engine specific, built into the browser

  5. Things you need to know about Google search Google automatically looks for variations on your search terms and sometimes drops terms from your search • Google may or may not tell you that it has ignored some of your terms • “..” around terms, phrases, names, titles of documents does not always work • To force an exact match and inclusion of a term prefix it with ‘intext:’ public transport intext:algal biofuels • Use Verbatim for an exact match search

  6. Google Verbatim

  7. Google now showing missing search terms? Not always shown – possibly still a live experiment? 03/11/2014 www.rba.co.uk 7

  8. Things you need to know about Google search Google web search does not search everything it has in its database • two indexes: main, default index and the supplemental index • supplemental index may contain less popular, unusual, specialist material • supplemental index comes into play when Google thinks your search has returned too few results • Verbatim and some advanced search commands seems to trigger a search in the supplemental index

  9. Things you need to know about Google search Google changes its algorithms several hundred times a year How Google makes improvements to its search algorithm - YouTube https://www.youtube.com/watch?v=J5RZOU6vK4Q

  10. Things you need to know about Google search We are all Google’s lab rats Just Testing: Google Users May See Up To A Dozen Experiments http://searchengineland.com/just-testing-google-searchers-may-see-up-to-a-dozen-experiments-141570 Mostly minor effects on search but sometimes totally bizarre results

  11. What I see on my screen will not be what you see on your screen, will not be what your colleagues see on theirs, will not be what your users see. 03/11/2014 www.rba.co.uk 11

  12. Hummingbird Not just an update but a completely new algorithm Tries to make “sense” of your query and put it into context, natural language queries Uses search history, your location, what other people have searched on and clicked on, device being used Now difficult to predict how Google will handle your search and how results will be displayed Layout of results and menu options depend on type of search 03/11/2014 www.rba.co.uk 12

  13. EU - so called “right to be forgotten” ruling Edition of Monday, January 19, 1998, page 23 - Newspaper - Lavanguardia.es http://hemeroteca.lavanguardia.com/preview/1998/01/19/pagina-23/33842001/pdf.html EU Court of Justice ruled that Google is a “data controller” under Data Protection legislation and must remove links to information that is “inadequate, irrelevant .... or excessive” from search results on a person’s name. 03/11/2014 www.rba.co.uk 13

  14. Information is NOT removed from the web Subject can apply to have links in search results that point to specific information removed from the results Not just Google – all search engines with an EU presence Only applies to searches conducted in the EU + Norway, Switzerland, Iceland and Lichtenstein Not automatic – subject has to apply and request will be assessed to see if the information is “inadequate, irrelevant or no longer relevant, or excessive in relation to the purposes for which they were processed.” Google’s request form available at https://support.google.com/legal/contact/lr_eudpa?product=websearch# (Bing working on one) 03/11/2014 www.rba.co.uk 14

  15. How to get around it? Google now removing results (and also adding back in results) from searches in European country versions of Google Indicates on the results page if information has been excluded Google adds removal statement from all results for searches on personal names even if nothing has been removed (name generally has to be within double quotes in the search for this to happen) Use non-European Google to see all results e.g. Google.com, Google.ca - but will see country biased results 03/11/2014 www.rba.co.uk 15

  16. Removal now started 03/11/2014 www.rba.co.uk 16

  17. Other Google changes 03/11/2014 www.rba.co.uk 17

  18. Google menu options change depending on your search 03/11/2014 www.rba.co.uk 18

  19. Google rewrites page titles Google's Matt Cutts: Why Google Will Ignore Your Page Title Tag & Write Its Own http://searchengineland.com/googles-matt-cutts-look-title-match-query-190039 03/11/2014 www.rba.co.uk 19

  20. Bing does it as well http://searchenginewatch.com/article/2352871/How-Bing-Chooses-Your-Webpage-Titles 03/11/2014 www.rba.co.uk 20

  21. Google – right hand column 03/11/2014 www.rba.co.uk 21

  22. http://googlesystem.blogspot.co.uk/2013/11/google-knowledge-graph-gets-confused.htmlhttp://googlesystem.blogspot.co.uk/2013/11/google-knowledge-graph-gets-confused.html 03/11/2014 www.rba.co.uk 22

  23. Google Knowledge Graph and carousel 03/11/2014 www.rba.co.uk 23

  24. Google gets it wrong again 03/11/2014 www.rba.co.uk 24

  25. Logo in knowledge graph links to.... 03/11/2014 www.rba.co.uk 25

  26. Google gets it wrong yet again! Google "Henry VIII wives": Jane Seymour reveals search engine's blind spots http://www.slate.com/blogs/future_tense/2013/09/23/google_henry_viii_wives_jane_seymour_reveals_search_engine_s_blind_spots.html Image courtesy of Will Oremus 03/11/2014 www.rba.co.uk 26

  27. Nutrition facts Information from Wikipedia and USDA 03/11/2014 www.rba.co.uk 27

  28. Compare compare spinach with cabbage Do not always need ‘with’ Can only compare two similar entities 03/11/2014 www.rba.co.uk 28

  29. Compare 03/11/2014 www.rba.co.uk 29

  30. Search commands that are still around PDF for legislation, consultation documents, research documents, government reports, industry papers ppt or pptx for presentations, tracking down an expert on a topic xls or xlsx for spreadsheets containing data Use the advanced search screen or the filetype: command "control of dogs (wales) bill" filetype:pdf organ donation wales opt out filetype:ppt organ donation wales opt out filetype:pptx organ donation wales filetype:xls organ donation wales filetype:xlsx Combine with site command organ donation filetype:xls site:nhs.uk 03/11/2014 www.rba.co.uk 30

  31. Search commands that are still around (2) site: to search within a site or type of site housing regeneration swansea site:wales.gov.uk housing regeneration swansea site:gov.uk Also site:ac.uk site:nhs.uk Can exclude sites using –site: housing regeneration swansea site:gov.uk -site:wales.gov.uk organ donation statistics wales -site:au Does NOT search inside databases or protected areas 03/11/2014 www.rba.co.uk 31

  32. Date Restrict your results to information that has been published within the last hour, day, week, month, year or your own date range Search tools, Any time and select an option  03/11/2014 www.rba.co.uk 32

  33. Bing/Yahoo Yahoo now uses Bing’s database, commands and ranking algorithms Yahoo Finance still available No advanced search screen on Bing - use commands List at Advanced Operator Reference http://msdn.microsoft.com/en-us/library/ff795620.aspx filetype: site: AND, NOT, OR parentheses for complex Boolean searches NEAR:n where n is a number, specifies that the terms must be within that number of words of each other and in any order • banana NEAR:3 toffee Date option only for US version 03/11/2014 www.rba.co.uk 33

  34. Bing http://www.bing.com/ Results seem to be more consumer/retail focused • more ‘shopping’ than research • results improve as soon as you start using the advanced search commands Sometimes more up to date than Google • updates sites more frequently • adds new sites more quickly • useful if you are looking for information on a new company or organisation BUT interesting features and options available to US users only • changing location and version of Bing does not always work • using anonymous proxy does not always work 03/11/2014 www.rba.co.uk 34

  35. bingiton.com 03/11/2014 www.rba.co.uk 35

  36. Bingiton 03/11/2014 www.rba.co.uk 36

  37. DuckDuckGo – http://duckduckgo.com/ Does not track, does not personalise, no EU presence so no “right to be forgotten” Results are a compilation of about 50 sources including Wikipedia, Wolfram Alpha, Bing, Blekko and its own Web crawler DuckDuckBot. “In partnership with Yandex” Advanced search DuckDuckGo Syntax http://help.duckduckgo.com/customer/portal/articles/300304 DuckDuckGo – silly name but a neat little search tool http://www.rba.co.uk/wordpress/2011/11/07/duckduckgo-silly-name-but-a-neat-little-search-tool/ 03/11/2014 www.rba.co.uk 37

  38. Millionshort http://millionshort.com Million Short: unearthing information hidden in the dungeons of Google’s results • http://www.rba.co.uk/wordpress/2012/10/04/million-short-unearthing-stuff-hidden-in-the-dungeons-of-googles-results/ Uses Bing API plus other sources Great for finding specialist articles that Google buries beyond reach Removes top 10k sites from results - can change to top million, 100k, 1k, 100 Can add sites back in, can block sites Can “Boost!” sites so that they always appear at the top Can use site: and filetype: commands Country versions give different results (under Manage Settings and Country) 03/11/2014 www.rba.co.uk 38

  39. Million Short 03/11/2014 www.rba.co.uk 39

  40. Yandex http://www.yandex.com/ • for filetype use mime: diabetic retinopathy mime:pptx • has an advanced search screen at http://yandex.com/search/advanced Blekko http://www.blekko.com/ Ask http://www.ask.com/ Teoma http://www.teoma.com/ • all three support filetype: and site: 03/11/2014 www.rba.co.uk 40

  41. eTools.ch 03/11/2014 www.rba.co.uk 41

  42. Carrotsearch http://carrotsearch.com/ 03/11/2014 www.rba.co.uk 42

  43. Carrotsearch circles 03/11/2014 www.rba.co.uk 43

  44. Carrotsearch FoamTree 03/11/2014 www.rba.co.uk 44

  45. Qwant http://www.qwant.com/ Media 03/11/2014 www.rba.co.uk 45

  46. Qwant http://www.qwant.com/ People 03/11/2014 www.rba.co.uk 46

  47. WolframAlpha http://www.wolframalpha.com/ Computational knowledge engine, curated data Click Examples, Random, or an image in the homepage background to get an idea of what it covers 03/11/2014 www.rba.co.uk 47

  48. WolframAlpha 03/11/2014 www.rba.co.uk 48

  49. Facebook Graph Search Change your language to English US under account settings 03/11/2014 www.rba.co.uk 49

  50. Facebook Graph Search Pay for your message to go into recipients main Inbox 03/11/2014 www.rba.co.uk 50

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