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Twitter & NFPs

@. Twitter & NFPs. SOAR: Building Effective Partnerships For Children, Youth and Families : South Seattle Community College – 25 June 2010 Leveraging Collaborative Technology to Better Serve Children & Youth Kathy E. Gill @kegill. 89%. Twitter is a conversation space not a publication.

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Twitter & NFPs

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  1. @ Twitter & NFPs SOAR: Building Effective Partnerships For Children, Youth and Families : South Seattle Community College – 25 June 2010 Leveraging Collaborative Technology to Better Serve Children & Youth Kathy E. Gill @kegill

  2. 89%

  3. Twitter is a conversation spacenot a publication.

  4. A New Genre Private messages made public Broadcast versus Converse D versus @ versus RT and #hashtags Follow versus Friend Favorites and Lists Nibble v Full Course Four organizations

  5. Levels of Engagement Branding : Reads tweets Spread Awareness : Retweets or @reply with question/comment Motivate To Act : Donate for Haiti or Volunteer for Charity Water or simply click-through Create Content : Share photos or live tweet from events Ecological Integration : Cross-post or share at Facebook and with offline friends

  6. Take-Aways Inexpensive, Immediate, Personal Hard to measure, easy to mis-use Mobile devices soon to be key gateway to our digital world

  7. Credits • Examples from forthcoming book, Brands L.E.A.P. Into Twitter, edited by Kathy E. Gill (@kegill). • Locked gate : http://www.flickr.com/photos/stevenerat/51022600/ • Megaphone, http://warkscol.files.wordpress.com/2008/01/superchick_megaphone_logo_hi.jpg • Woman with mobile phone: http://www.flickr.com/photos/jamesjustin/2894092846/ • Man with mobile phone: http://www.flickr.com/photos/blindscapes/3621995479/ • Three generations with mobile phone: http://www.flickr.com/photos/olliesphotos/333193604/

  8. CC License Share&share alike, attribution, non-commercial Kathy E. Gill • http://faculty.washington.edu/kegill or @kegill, @kegill_uw • http://wiredpen.com/ and http://slideshare.net/kegill

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