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Information Systems Today

Information Systems Today. Eighth Edition. Chapter # 5. Enhancing Organizational Communication and Collaboration Using Social Media. Learning Objectives. 5.1 Explain organizations’ needs for communication and collaboration. 5.2 Explain social media and evolving web capabilities.

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Information Systems Today

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  1. Information Systems Today Eighth Edition Chapter # 5 Enhancing Organizational Communication and Collaboration Using Social Media

  2. Learning Objectives 5.1 Explain organizations’ needs for communication and collaboration. 5.2Explain social media and evolving web capabilities. 5.3 Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection. 5.4Describe how companies can manage enterprise-oriented social media applications and deal with potential pitfalls associated with social media.

  3. The Need for Communication and Collaboration • Learning Objective: Explain organizations’ needs for communication and collaboration. • Virtual Teams • Groupware • Videoconferencing • Intranets and Employee Portals

  4. Collaboration Collaboration is where two or more people are working together to achieve a common goal A small company can collaborate very easily usually at a set time and place Global companies require effective and efficient communication channels for collaboration

  5. Categories of Collaboration Tools (Table 5.1)

  6. Virtual Teams • Virtual teams are composed of members from different geographic areas and assembled as needed to collaborate on a certain project

  7. Groupware • Groupware is a class of software that enables people to work together more effectively

  8. Electronic Meeting System (EMS) An electronic meeting system utilizes networked computers and sophisticated software to support various group tasks

  9. Videoconferencing • Desktop Videoconferencing • Simple and low cost • Internet based • Dedicated Videoconferencing • Organizational conference rooms • Multiple people and/or locations • Highly realistic/excellent video and audio quality • Can be extremely expensive, up to $500K

  10. Intranets and Employee Portals • Real-Time Access to Information • Updated information instantly available throughout the organization • Enterprise Search • Company focused, including corporate databases • Collaboration • Document sharing and co-editing • Employee Portals • Employee benefits self-service

  11. The Evolving Web • Learning Objective: Explain social media and evolving web capabilities. • Evolving Web Capabilities • Evolving Social Interaction • The Evolving Workspace • Future Web Capabilities

  12. Evolving Web Capabilities mashups • network effect • Web 2.0 applications shift a Web user’s role from a passive consumer of content to its creator

  13. Mashups • A mashup is a new application (or website) that uses data from one or more service providers.

  14. Evolving Social Interaction • Web 2.0 technologies change how people interact and enable social media • Online information at our fingertips • Personal expression available 24/7 • Individuals often post very private information • About themselves • About others • Without thinking about the consequences

  15. Evolving Social Interaction: Shifting Perspectives (Table 5.2)

  16. The Evolving Workspace • A generation of social media users • Millenniums, “Generation Y” • Different workplace expectations • Portfolio careers, not cradle-to-grave jobs • Don’t just serve customers, but collaborate with customers • Companies now create a corporate culture that embraces trends of the digital world • Embracing social media attracts and retains top talent

  17. Future Web Capabilities • The Semantic Web • A set of design principles that will allow computers to better index web pages, topics, and subjects • Enhanced search results • Web 3.0 • To be centered around mobility • The contextual web where tremendous amounts of content available to users will be filtered by contextual factors (e.g., time, location, etc.)

  18. Social Media and the Enterprise • Learning Objective: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection. • Enhancing Communication Using Social Media • Enhancing Cooperation with Social Media • Enhancing Collaboration with Social Media • Enhancing Connection with Social Media

  19. Enhancing Communication Using Social Media • Blogs • Topical blogs of interest to customers • Critics call blogs “amateurization of journalism” • Microblogging • Post news to customers • An example is Twitter which is limited to 140 characters • Example: Coca-Cola’s official Twitter account • Instant Messaging • Enables multiple participants to have conversations • Example: WhatsApp allows group chat, free texts

  20. Enhancing Cooperation with Social Media • Social Bookmarking • Allows users to refine data • Social Cataloging • Creation of a categorization system by users • Media Sharing • Via Flickr, Instagram, Vimeo, YouTube, SlideShare • Webcasting, podcasting • Tagging • Manually adding metadata to content • Geotagging • Geospatial data added

  21. Enhancing Collaboration with Social Media • Cloud-Based Collaboration Tools • Content Management Systems • Learning management systems • Collective Intelligence • Open source software • Wikis • Human-Based Computing (Crowdsourcing)

  22. Wikis • A wiki is a website allowing people to create, edit, or delete content as well as discuss content

  23. Web-Based Collaboration Tools (Table 5.4)

  24. Enhancing Connection with Social Media • Social Networking • One of the most popular uses of the Internet • Facebook had 1.65 billion users as of March 2016 • Social Search • Increase the relevance of search results • Viral Marketing • Good marketing techniques can be driven by word-of-mouth or person-to-person communication • The power of viral marketing can be a great tool

  25. Managing Social Media Applications in the Enterprise • Learning Objective: Describe how companies can manage enterprise-oriented social media applications and deal with potential pitfalls associated with social media. • Organizational Issues • Downsides and Dangers of using Social Media Applications

  26. Organizational Issues Various factors have to be taken into account when using social media applications within an organization

  27. Downsides and Dangers of using Social Media Applications • Online Product Reviews • Microblogging • Social Networks • Bad Vibes Going Viral • Lessons Learned • Identify a crises team • Identify your worst social media nightmare • Monitor your social media environment • Act fast. The first 24 hours count • Societal Impacts of Social Media

  28. END OF CHAPTER CONTENT

  29. Managing in the Digital World:Facebook.com • Facebook had 1.65 billion users in March 2016 • Many companies now have Facebook pages • When users “like” a company, they can receive updates from the company • Consumers can leave comments for companies • Companies can interact with customers and track customer loyalty • Future demand is predicated based on customers’ “likes”

  30. Green IT:U.S. Military is Moving Toward Renewables • Renewable energy sources: sunlight, rain, tides, geothermal heat • U.S. Military is largest consumer of energy in the United States (consuming 2% of nation’s total) • Primary motivator “is bombs on target” meaning it must have energy security, both on bases, and when deployed globally • Senior leaders believe that renewable sources, coupled with analytic capabilities provided by information systems, will provide greater energy options

  31. Coming Attractions:Dissolvable Electronics • Pharmaceutical industry fighting bacteria that evolve to resist antibiotics • Antibiotics take years to develop, and can lose effectiveness quickly • Possible solution: electronic devices that generate heat to kill the bacteria • Developed by researchers at University of Illinois • After surgery, the devices are placed in the wound • The devices are “biocompatible” and dissolve after doing their job • Still in research phase

  32. Security Matters: Terrorism Is Winning the Social Media Battle Terrorism is the use of violence in order to purport a political, religious, or ideological change In 60s and 70s commercial airline hijacking was broadcast on live TV, thus causing more hijackings New technologies (Facebook, YouTube, Twitter) enable terrorist to use social media to create fear and to recruit new members Attempts by governments to thwart the use of social media by terrorists has not been successful

  33. Who’s Going Mobile:Going SoLoMo: Yelp • SoLoMo = the intersection of social, local, and mobile services • Example: Yelp.com • A review and rating platform providing information on local businesses from previous customers • Started in 2004 • Integrated with iOS 6 mapping and directions app • Incorporates local business advertising

  34. Ethical Dilemma:Anonymity, Trolling, and Cyberharassment • Deindividuation is a loss of self-awareness often causing antisocial behavior by those operating on social media anonymously (Internet troll) • An Internet troll is one who creates discord on the Internet by starting arguments or upsetting people • Cyberharassment, usually by trolls, usually involves defamation or revealing person information on others to start cyber lynch mobs • Example: Gamergate (2014) targeted several women in the video gaming industry and wrote disparaging blog posts about them which led to threatening them with assault, rape, and murder.

  35. When Things Go Wrong:Crowdfunding Failures • Crowdfunding refers to the practice of funding a project or venture by raising small amounts of money from a large number of investors via the Internet • Some projects over promise and under-deliver • Mostly from lack of experience or underestimation • Example: Zano drone project collected $3.4 million to build a miniature quadcopter drone • Drones under performed leading Zano to file bankruptcy • Example: Laser Razor collected $4 million before Kickstarter pulled the plug (no product ever created)

  36. Industry Analysis:Online Travel • The first wave (1.0) of online travel involved major online travel agencies (OYAs) • Online Travel 2.0 is in the works, allowing individuals to profit • Example: Airbnb • Allows travelers to offer their homes for rent • Airbnb value as of April 2016 is $USD 30 billion • Example: Uber • Social taxi service • Individuals can provide rides and make some money • Both use ratings and reviews to ensure quality

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