How to attract customers and increase sales?

1. How to attract customers and increase sales?

2. How to attract customers and increase sales? Foundation

3. How to attract customers and increase sales? Foundation - market as product

4. How to attract customers and increase sales? Foundation - market as product • Sales success begins with the “product” - your market and its vendors

5. How to attract customers and increase sales? Foundation - market as product • Sales success begins with the “product” - your market and its vendors • Nothing attracts customers more effectively than word of mouth

6. How to attract customers and increase sales? Foundation - market as product • Sales success begins with the “product” - your market and its vendors • Nothing attracts customers more effectively than word of mouth • So,

7. How to attract customers and increase sales? Foundation - market as product • Sales success begins with the “product” - your market and its vendors • Nothing attracts customers more effectively than word of mouth • So, give customers something to talk about -

8. How to attract customers and increase sales? Foundation - market as product • Sales success begins with the “product” - your market and its vendors • Nothing attracts customers more effectively than word of mouth • So, give customers something to talk about - quality,

9. How to attract customers and increase sales? Foundation - market as product • Sales success begins with the “product” - your market and its vendors • Nothing attracts customers more effectively than word of mouth • So, give customers something to talk about - quality, variety,

10. How to attract customers and increase sales? Foundation - market as product • Sales success begins with the “product” - your market and its vendors • Nothing attracts customers more effectively than word of mouth • So, give customers something to talk about - quality, variety, abundance,

11. How to attract customers and increase sales? Foundation - market as product • Sales success begins with the “product” - your market and its vendors • Nothing attracts customers more effectively than word of mouth • So, give customers something to talk about - quality, variety, abundance, convenience

12. How to attract customers and increase sales?

13. How to attract customers and increase sales? M.O.P.S. describes four elements

14. How to attract customers and increase sales? M.O.P.S. describes four elements M

15. How to attract customers and increase sales? M.O.P.S. describes four elements M Marketing -

16. How to attract customers and increase sales? M.O.P.S. describes four elements M Marketing - paid advertising, print materials, signs, banners, etc.

17. How to attract customers and increase sales? M.O.P.S. describes four elements M Marketing - paid advertising, print materials, signs, banners, etc. O

18. How to attract customers and increase sales? M.O.P.S. describes four elements M Marketing - paid advertising, print materials, signs, banners, etc. O Outreach -

19. How to attract customers and increase sales? M.O.P.S. describes four elements M Marketing - paid advertising, print materials, signs, banners, etc. O Outreach - market participation in community activities and events

20. How to attract customers and increase sales? M.O.P.S. describes four elements M Marketing - paid advertising, print materials, signs, banners, etc. O Outreach - market participation in community activities and events P

21. How to attract customers and increase sales? M.O.P.S. describes four elements M Marketing - paid advertising, print materials, signs, banners, etc. O Outreach - market participation in community activities and events P Promotion -

22. How to attract customers and increase sales? M.O.P.S. describes four elements M Marketing - paid advertising, print materials, signs, banners, etc. O Outreach - market participation in community activities and events P Promotion - at-market features (e.g. live music, kid activities, cooking demonstrations, events, merchandise, etc.)

23. How to attract customers and increase sales? M.O.P.S. describes four elements M Marketing - paid advertising, print materials, signs, banners, etc. O Outreach - market participation in community activities and events P Promotion - at-market features (e.g. live music, kid activities, cooking demonstrations, events, merchandise, etc.) S

24. How to attract customers and increase sales? M.O.P.S. describes four elements M Marketing - paid advertising, print materials, signs, banners, etc. O Outreach - market participation in community activities and events P Promotion - at-market features (e.g. live music, kid activities, cooking demonstrations, events, merchandise, etc.) S Social media -

25. How to attract customers and increase sales? M.O.P.S. describes four elements M Marketing - paid advertising, print materials, signs, banners, etc. O Outreach - market participation in community activities and events P Promotion - at-market features (e.g. live music, kid activities, cooking demonstrations, events, merchandise, etc.) S Social media - includes website, e-newsletter, social networks, word of mouse

26. How to attract customers and increase sales?

27. How to attract customers and increase sales? Affordable options

28. How to attract customers and increase sales? Affordable options • Media coverage - build relationships with media contacts by sharing media worthy market news and stories on a regular and consistent schedule

29. How to attract customers and increase sales? Affordable options • Media coverage - build relationships with media contacts by sharing media worthy market news and stories on a regular and consistent schedule • Use social networking options (e.g. Facebook) to connect the market, vendors, and customers

30. How to attract customers and increase sales? Affordable options • Media coverage - build relationships with media contacts by sharing media worthy market news and stories on a regular and consistent schedule • Use social networking options (e.g. Facebook) to connect the market, vendors, and customers • Conduct annual surveys to ask customers about their market experience and to gather “how can we improve” suggestions

31. How to attract customers and increase sales?

32. How to attract customers and increase sales? time vs. money

33. How to attract customers and increase sales? time vs. money Markets need not spend thousands of dollars to attract customers and increase sales.

34. How to attract customers and increase sales? time vs. money Markets need not spend thousands of dollars to attract customers and increase sales. Many of the most effective initiatives can be achieved with the support of market participants and supporters.

35. How to attract customers and increase sales? time vs. money Markets need not spend thousands of dollars to attract customers and increase sales. Many of the most effective initiatives can be achieved with the support of market participants and supporters. Most often there is too much to do and too few involved.

36. How to attract customers and increase sales? time vs. money Markets need not spend thousands of dollars to attract customers and increase sales. Many of the most effective initiatives can be achieved with the support of market participants and supporters. Most often there is too much to do and too few involved. Consider requiring market members to contribute a minimum level of support as a condition of market membership or participation.

37. How to attract customers and increase sales?

38. How to attract customers and increase sales? Remember . . .

39. How to attract customers and increase sales? Remember . . . Customer development is incremental, no one initiative is likely to drastically improve sales

40. How to attract customers and increase sales? Remember . . . Customer development is incremental, no one initiative is likely to drastically improve sales - set achievable goals

41. How to attract customers and increase sales? Remember . . . Customer development is incremental, no one initiative is likely to drastically improve sales - set achievable goals • attend three community outreach events

42. How to attract customers and increase sales? Remember . . . Customer development is incremental, no one initiative is likely to drastically improve sales - set achievable goals • attend three community outreach events • offer a market tote bag for sale

43. How to attract customers and increase sales? Remember . . . Customer development is incremental, no one initiative is likely to drastically improve sales - set achievable goals • attend three community outreach events • offer a market tote bag for sale • print and distribute a pre-opening promotional door hanger

44. How to attract customers and increase sales? Remember . . . Customer development is incremental, no one initiative is likely to drastically improve sales - set achievable goals • attend three community outreach events • offer a market tote bag for sale • print and distribute a pre-opening promotional door hanger • post weekly market updates on social media network

45. Resources and References

46. Resources and References • Marketing the Market - KRC Sustainable Agriculture Management Guide

47. Resources and References • Marketing the Market - KRC Sustainable Agriculture Management Guide • Special Event Ideas - Farmers Market Manager Training Manual, Farmers Market Federation of NY

48. Resources and References • Marketing the Market - KRC Sustainable Agriculture Management Guide • Special Event Ideas - Farmers Market Manager Training Manual, Farmers Market Federation of NY • Ohio Farm Bureau Social Media Guide

49. Resources and References • Marketing the Market - KRC Sustainable Agriculture Management Guide • Special Event Ideas - Farmers Market Manager Training Manual, Farmers Market Federation of NY • Ohio Farm Bureau Social Media Guide • Customer survey for West Asheville Tailgate Market (ASAP)