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WordPress SEO or It’s all about the organization for Organic results

WordPress SEO or It’s all about the organization for Organic results. organic seo. Finding diamonds Standing out Being different. panda rules. Summer 2011 Google Panda We are family Connected Interesting Involved Useful. norms. Source: Google’s Summer 2011 Benchmarking Newsletter.

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WordPress SEO or It’s all about the organization for Organic results

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  1. WordPress SEOorIt’s all about the organizationforOrganic results

  2. organic seo • Finding diamonds • Standing out • Being different

  3. panda rules • Summer 2011 • Google Panda • We are family • Connected • Interesting • Involved • Useful

  4. norms Source: Google’s Summer 2011 Benchmarking Newsletter

  5. SEO and WordPress

  6. what are you working towards? • Know your goal • Research • What do they type? • Keyword tool • Alexa • Competitor analysis

  7. hand holds • URL keyword focused if possible • Copy written for your goals

  8. content is king • Create • Distribute • Share • Comment

  9. wordpress SEO • Best in class • Light weight • Easy to configure • Updated regularly

  10. taxonomy • Map it out • Identify primary • Supporting branches • Categories • One per post • Tags as modifiers • Not contained in post titles

  11. all ins • Title • page • file media library • Text • Tags • alt • post • H2, H3 • Page • Subheads • Descriptions

  12. other considerations • Inbound links • Pingbacks • Bold • Cross site links as on-page navigation • No “click this link” rather, “click for map to our location”

  13. author, author • Google Profile • rel=”author” and rel=”me” • Best writer about this is Joost de Valk aka Yoast http://yoast.com/wordpress-rel-author-rel-me/

  14. be social • Important • Google • Bing • Channels • Facebook • Twitter • Google+ • SlideShare • Flickr • Bookmarks • Reddit

  15. questions? References: • WordPress.org • Yoast • Google Webmaster Tools SEO Guide

  16. photo credits Some images are iStock purchases. Some are from Flickr creative commons attribution license area. • Squirrel -- http://www.flickr.com/photos/johne777/ • Target – stock.xchng http://www.sxc.hu/photo/1078183 • Rock climbing -- http://www.flickr.com/photos/alexindigo/2571641539/sizes/z/in/photostream/ • BurgerKing King – General Tom’s Blog http://generaltom.blogspot.com/2011/03/burger-king-kings-reign-ends.html • Panda -- http://www.flickr.com/photos/pagedooley/ • Gossipy ladies -- http://www.flickr.com/photos/kamshots/ • Diamond in matrix attributed to the Smithsonian Institution http://academic.emporia.edu/abersusa/go340/students/flax/matrix • Chain -- http://www.flickr.com/photos/botheredbybees/

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