Module 1 ENGLISH FOR BUSINESS MANAGEMENT

2. 1 evaluate Haier group 2 3 4 Module 1 ENGLISHFORBUSINESS MANAGEMENT In this module, you will learn how to: understand the organizational structure of a company learn the fundamentals of Taylor’s scientific management describe job responsibility

3. Passage A Passage B Extra Reading Section One Practical Reading

4. Section One Passage A • Warm-up:Answer the questions below. • Q1: What do you know about Haier Group? • Q2: What do you know about the organization structure? • Q3: Have you ever heard of Taylor and his Principles of Scientific Management?

5. Section One Passage A • Haier Group • Haier Group, founded in Qingdao in 1984, adheres to the innovation system of centering on customers’ needs to drive the sustainable and healthy development. It has grown from a small plant on the verge of bankruptcy into a world’s leading solution provider to a whole set of home appliances. • As the number one Global Major Appliances Brand, Haier aims to provide worldwide consumers with perfect solutions for a wonderful household life. In order to achieve its commitment to global consumers, Haier Group relies on its white goods such as refrigerators, air conditioners, washing machines, water heaters and kitchen electric appliances to continually create the latest life experience and great lifestyle for global consumers.

6. Section One Passage A • The Haier Central Research Institute was established on December 26, 1998. It is devoted to the independent research and development and the mission to provide the core technology support to the Hair Group for its creation of global famous brands. • The Haier Central Research Institute is a key technical institution of the Haier Group and is a comprehensive scientific research base of the Haier Group established through technical cooperation. It has cooperated at present with 28 companies of the United States, Japan, Germany and other countries and regions with the first-class technology level. It has 12,000 square meters of R & D buildings and 16,000 square meters of the test base equipped with software and hardware facilities with the international advanced level and has established 48 research and development entities both at home and abroad with the advantage of global resources of science and technology.

7. Section One Passage A • As the largest home appliance company, Haier not only provides the good life solutions for the consumer, but is keen on public charities. • Haier Group launched activities of Green Sail in environment to lead the sustainable development of the global industries. Haier provides environment-friendly product for the consumer in 160 countries. In order to raise the global environmental protection consciousness, Haier has held a series of public activities, for example, the launch of the “Earth Hour” with WWF to protect the Earth with the global consumer.

8. Section One Passage A • Haier Group launched activities of Green Sail in charities to share the care and devotion with the whole world. Haier helped to fight against the nature disaster with the people in China, Cuba, Indonesia, and Malaysia and so on. Besides this, in America, Haier was awarded with “Community Contribution Award” and in Australia, Haier funded the association of Breast Cancer in Sydney.

9. Section One Passage A • Haier Group launched activities of Green Sail in education to satisfy Teenager’s thirst for knowledge.Since1995, Haier has started to participate the Project Hope.By end of 2011, the number of the Hope Project school had been up to 145 .

10. Section One Passage A • Haier Group also launched activities of Green Sail in Sports. It held the sports events with the global authorities in sports. In 2006, Haier cooperated with NBA to provide the chance for the teenagers to play basketball with NBA player. In 2008, the group became the first official appliance sponsor of the 2008 Beijing Olympic Games, which was highly appreciated by the OCOG. • Haier actively does its duty as a global citizen. Haier people and the whole society shall become one.

11. Listening &Repeating sustainable [sə'steɪnəbl] adj.可持续的 verge [və:dʒ] n.边，边缘；界限 appliance [ə'plaiəns] n.（家用）电器，器械，装置 comprehensive [ˌkɔmpri'hensiv] adj.广泛的；综合的 entity ['entiti] n..实体；存在；本质 charity ['tʃæriti] n..慈善（行为）；施舍，捐助 consciousness ['kɔnʃəsnɪs] n..意识，观念 appreciate [ə'pri:ʃieit] vt..感激；欣赏

12. Listening & Repeating • adhere to 遵循，依附，坚持 • white goods 白色家电 • be devoted to 致力于… • not only…but (also)…不仅…而且 • ····························································· • R & D 研究与开发 • WWF 世界自然基金会 • OCOG 奥运会组委会

13. Section One Passage A - Notes 1. Haier Group, founded in Qingdao in 1984, adheres to the innovation system of centering on customers’ needs to drive the sustainable and healthy development. 海尔1984年创立于青岛。创业以来，海尔坚持以用户需求为中心的创新体系驱动企业持续健康发展。 过去分词短语结构founded in Qingdao in 1984修饰主语Haier Group，与主语构成被动关系。 2. In order to achieve its commitment to global consumers, Haier Group relies on its white goods such as refrigerators, air conditioners, washing machines, water heaters and kitchen electric appliances to continually create the latest life experience and great lifestyle for global consumers. 为了实现对全球消费者的承诺，海尔集团依托自己拥有的冰箱、空调、洗衣机、热水器、厨电产品等白色家电产品，不断为全球消费者创造最新的生活体验与美好的生活方式。 In order to引导的短语结构作目的状语。

14. Section One Passage A - Notes 3. It has 12,000 square meters of R & D buildings and 16,000 square meters of the test base equipped with software and hardware facilities with the international advanced level and has established 48 research and development entities both at home and abroad with the advantage of global resources of science and technology. 它拥有1. 2万平方米的研发大楼和1. 6万平方米的中试基地，配备了国际先进水平的软、硬件设施，并利用全球科技资源的优势在国内外建 立了48个科研开发实体。 过去分词短语结构“equipped with software and hardware facilities with the international advanced level”作定语修饰the test base ，介词短语“with the international advanced level”修饰software and hardware facilities.

15. Section One Passage A - Notes 4. By end of 2011, the number of the Hope Project school had been up to 145. 到2011年底,海尔希望学校数已达到145所。 本句用过去完成时态表示“截至到过去某一时间点，已完成某事”。 5. In 2008, the group became the first official appliance sponsor of the 2008 Beijing Olympic Games, which was highly appreciated by the OCOG. 2008年，海尔成为奥运会历史上全球首个白色家电赞助商，获得奥组委的高度评价。 “which was highly appreciated by the OCOG”引导非限制性关系从句，which代替“In 2008, the group became the first official appliance sponsor of the 2008 Beijing Olympic Games”。 6. Haier actively does its duty as a global citizen. Haier people and the whole society shall become one. 海尔积极践行全球公民的责任，已经与整个社会融为一体。 本句由and连接的两个并列分句构成。

16. Section One Passage B Organizational Structure The structure of the performing organization often 1 the availability of resources in a spectrum from functional to projectized, with a variety of matrix structures in between. Figure 1. shows key project-related characteristics of the major types of organizational structures. constrains

17. Section One Passage B Figure 2.Functional Organization Influences on Projects Figure 1.Organizational Structure

18. Section One Passage B The classic functional organization, shown in Figure 2, is a 2 where each employee has one clear superior. Staff members are grouped by 3 , such as production, marketing, engineering, and accounting at the top level. Engineering may be further 4 into functional organizations that support the business of the larger organization, such as mechanical and electrical. Functional organizations still have projects, but the scope of the project is usually limited to the boundaries of the function. hierarchy speciality subdivided

19. Section One Passage B The engineering department in a functional organization will do its project work 5 the manufacturing or marketing departments. When new product development is undertaken in a purely functional organization, the design phase, often called a design project, includes only engineering department staff. Then, when questions about manufacturing arise, they are passed up the organizational hierarchy to the department head, who consults with the head of the manufacturing department. The engineering department head then passes the answer back down the hierarchy to the engineering functional manager. independent

20. Section One Passage B In a projectized organization, team members are often 6 . Most of the organization's resources are involved in project work, and project managers have a great deal of independence and authority. Projectized organizations often have organizational units called 7 , but these groups either report directly to the 8 or provide support services to the various projects. collocated departments project manager

21. Section One Passage B blend Matrix organizations are a 9 of functional and projectized characteristics. Weak matrices maintain many of the characteristics of a functional organization and the project manager role is more that of a coordinator or expediter than that of a manager. In similar fashion, strong matrices have many of the characteristics of the projectized organization, and can have full-time project managers with considerable authority and full-time project administrative staff. While the balanced matrix organization recognizes the need for a project manager, it does not provide the project manager with the full authority over the project and project funding（Figure 1.）.

22. Section One Passage B Most modern organizations involve all these structures at 10 levels. For example, even a fundamentally functional organization may create a special project team to handle a critical project. Such a team may have many of the characteristics of a project team in a projectized organization. The team may include full-time staff from different functional departments, may develop its own set of operating procedures and may operate outside the standard, formalized reporting structure. various

23. Section One Passage B- Listening & Repeating constrain [kən'strein] vt.强迫；强使；限制；约束 spectrum ['spektrəm] n.[物理学]光谱；范围；幅度 functional ['fʌŋkʃənəl] adj.功能的； projectize [prə'dʒektəz, -'taɪz] vt.项目化 matrix [ˈmeɪtrɪks] n..<数>矩阵；模型； hierarchy ['haiərɑ:ki] n..[计]分层；层次；等级制度 superior [sju'piəriə] n.上级；较好的人[事物] accounting [ə'kaʊntɪŋ] n.会计；会计学；记账

24. Section One Passage B- Listening & Repeating boundary ['baundəri] n.分界线;范围;（球场）边线 collocate ['kɔləkeit] vt.并置排列；配置 authority [ɔ: 'θɔriti] n.权威;权力;学术权威；[复]当权者 blend [blend] n.混合；混合物 coordinator [kəʊ'ɔ:dɪneɪtə] n.协调者;同等的人（或物） expediter ['ekspɪdaɪtə] n.原料供给人；促进者 critical ['kritikəl] adj.批评的，爱挑剔的；决定性的

25. SectionOnePassage B - Notes • 1. in a spectrum from functional to projectized，with a variety of matrix structures in between.. • ……在连续的频谱内，其一端为职能式，另一端为项目式，中间是形形色色的矩阵式。 • With引导介词短语后置作spectrum的定语。 • 2. When new product development is undertaken in a purely functional organization, the design phase, often called a design project, includes only engineering department staff. • 当纯粹职能式组织研制新产品的时候，其设计阶段往往叫做设计项目，而且仅仅包括工程部人员。 • called为后置过去分词，主句的谓语动词为include.

26. Section One Passage B - Notes • 3. Then, when questions about manufacturing arise, they are passed up the organizational hierarchy to the department head, who consults with the head of the manufacturing department. • 如果遇到有关制造的问题，他们就把问题按层次结构上报到本部门领导，由本部门领导与制造部门领导协商。Who引导的非限制性定语从句修饰the department head.

27. Section One Passage B - Notes • 4. Weak matrices maintain many of the characteristics of a functional organization and the project manager role is more that of a coordinator or expediter than that of a manager. • 弱矩阵式组织保留了职能式组织的许多特征，项目经理的角色和其协调或者督促的作用大于经理的作用。matrices为matrix的复数形式，比较结构中的that代替role.

28. Section One Passage B - Notes • 5. While the balanced matrix organization recognizes the need for a project manager,it does not provide the project manager with the full authority over the project and project funding（Figure 1.）. • 而平衡矩阵式组织承认设置项目经理的必要性，但项目经理对于项目和项目资金无全权支配（见图1）。While引导状语从句表对比，意思为“而；然而”。

29. Section One Passage B - Notes • 6. The team may include full-time staff from different functional departments, may develop its own set of operating procedures and may operate outside the standard, formalized reporting structure. • 这样一个团队可以具有项目式组织中项目团队的许多特征，它可以有从不同职能部门调来的全职工作人员，可以制定自已的一套办事程序，甚至可以不按标准和正规的请示报告系统来开展工作。 • 本句包含三个平行的动宾结构即“may include full-time staff from different functional departments”，“may develop its own set of operating procedures”及“may operate outside the standard, formalized reporting structure”。

30. Section One Extra Reading • Fundamentals of Scientific Management • In the past the prevailing idea has been well expressed in the saying that "Captains of industry are born, not made" and the theory has been that if one could get the right man, methods could be safely left to him. In the future it will be appreciated that our leaders must be trained right as well as born right. • In the past the man has been first; in the future the system must be first. This in no sense, however, implies that great men are not needed. On the contrary, the first object of any good system must be that of developing first-class men; and under systematic management the best man rises to the top more certainly and more rapidly than ever before.

31. Section One Extra Reading • The best management is a true science, resting upon clearly defined laws, rules, and principles, as a foundation. And further to show that the fundamental principles of scientific management are applicable to all kinds of human activities, from our simplest individual acts to the work of our great corporations, which call for the most elaborate cooperation. And, briefly, through a series of illustrations, to convince the reader that whenever these principles are correctly applied, results must follow which are truly astounding.

32. Section One Extra Reading • The principal object of management should be to secure the maximum prosperity for the employer, coupled with the maximum prosperity for each employee. • The words "maximum prosperity" are used, in their broad sense, to mean not only large dividends for the company or owner, but the development of every branch of the business to its highest state of excellence, so that the prosperity may be permanent.

33. Section One Extra Reading • In the same way maximum prosperity for each employee means not only higher wages than are usually received by men of his class, but, of more importance still, it also means the development of each man to his state of maximum efficiency, so that he may be able to do, generally speaking, the highest grade of work for which his natural abilities fit him, and it further means giving him, when possible, this class of work to do.

34. Section One Extra Reading • It would seem to be so self-evident that maximum prosperity for the employer, coupled with maximum prosperity for the employee, ought to be the two leading objects of management, that even to state this fact should be unnecessary. And yet there is no question that, throughout the industrial world, a large part of the organization of employers, as well as employees, is for war rather than for peace, and that perhaps the majority on either side do not believe that it is possible so to arrange their mutual relations that their interests become identical.

35. Section One Extra Reading • The majority of these men believe that the fundamental interests of employees and employers are necessarily antagonistic Scientific management, on the contrary, has for its very foundation the firm conviction that the true interests of the two are one and the same; that prosperity for the employer cannot exist through a long term of years unless it is accompanied by prosperity for the employee, and vice versa; and that it is possible to give the workman what he most wants high wages and the employer what he wants a low labor cost -- for his manufactures.

36. Section One Extra Reading • It is hoped that some at least of those who do not sympathize with each of these objects may be led to modify their views; that some employers, whose attitude toward their workmen has been that of trying to get the largest amount of work out of them for the smallest possible wages, may be led to see that a more liberal policy toward their men will pay them better; and that some of those workmen who begrudge a fair and even a large profit to their employers, and who feel that all of the fruits of their labor should belong to them, and that those for whom they work and the capital invested in the business are entitled to little or nothing, may be led to modify these views.

37. Section One Extra Reading- Listening & repeating • fundamental [ˌfʌndə'mentəl] n.原理，基本，根本，基础 • systematic [ˌsistə'mætik] adj.有系统的，有规则的；有条不紊的 • convince [kən'vins] vt.使相信；使明白；使确信 • astounding [əs'taundiŋ] adj.令人惊骇的 • principal ['prinsəpəl] adj.最重要的；主要的； • prosperity [prɔs'periti] n.繁荣；兴旺，昌盛；成功 • dividend ['dividend] n.红利；股息；利息 • efficiency [i'fiʃənsi] n.效率，效能；实力，能力；[物]性能；功效

38. Section One Extra Reading- Listening & repeating • self-evident ['self 'evɪdənt] adj.不证自明的；不言而喻的 • mutual ['mju:tʃuəl] adj.共有的；共同的；相互的；彼此的 • identical [aid'entikəl] adj.同一的；完全同样的，相同的； • majority [mə'dʒɔriti] n.多数； • antagonistic [ænˌtægə'nistik] adj.敌对的，对抗性的 • conviction [kən'vikʃən] n.定罪；说服；确信；信念 • liberal ['libərəl] adj.开明的；自由的；慷慨的 • begrudge [bɪ'grʌdʒ] vt.嫉妒；不乐意地付出；吝惜

39. Section One Extra Reading - Notes • 1. Fundamentals of Scientific Management • 本文节选自泰勒的The Principles of Scientific Management (《科学管理原则》)一书。 • 2. In the past the prevailing idea has been well expressed in the saying that "Captains of industry are born, not made" and the theory has been that if one could get the right man, methods could be safely left to him. • 在过去流行着“行业领袖是天生的，而非培养出来的”的观点；在以前我们认为有了正确的人选，指挥权就可以放心的交给他了。 • And连接两个含有that从句的并列的句子，第一个that从句为同位语从句解释saying,第二个that从句为表语从句。

40. Section One Extra Reading - Notes • 3. And further to show that the fundamental principles of scientific management are applicable to all kinds of human activities, from our simplest individual acts to the work of our great corporate ions, which call for the most elaborate cooperation. • 我们可以进一步将这些条理和原则应用于各种人类活动：从最简单的个体行为一直到最需要密切协作的大公司运作。 • Which引导非限定性定语从句修饰corporations。

41. Section One Extra Reading - Notes • 4. The words "maximum prosperity" are used, in their broad sense, to mean not only large dividends for the company or owner, but the development of every branch of the business to its highest state of excellence, so that the prosperity may be permanent. • 从广义上讲，利益最大化并不仅仅指公司或股东更高的股息，而是使业务的方方面面都达到完美的境界，因此繁荣和昌盛得以持久。 • so that引导从句表结果。

42. Section One Extra Reading - Notes • 5. It would seem to be so self-evident that maximum prosperity for the employer, coupled with maximum prosperity for the employee, ought to be the two leading objects of management, that even to state this fact should be unnecessary. • 不言自明，管理的主要目的是使雇主和每一个员工的利益最大化。 • 本句有两个that从句，第一个that从句是句子真正的主语，第二个that从句与前面的so构成“so…that”结构，意思为“如此……以致”。

43. Section One Extra Reading - Notes • 6. It is hoped that some at least of those who do not sympathize with each of these objects may be led to modify their views; that some employers, whose attitude toward their workmen has been that of trying to get the largest amount of work out of them for the smallest possible wages, may be led to see that a more liberal policy toward their men will pay them better; and that some of those workmen who begrudge a fair and even a large profit to their employers, and who feel that all of the fruits of their labor should belong to them, and that those for whom they work and the capital invested in the business are entitled to little or nothing, may be led to modify these views. • 希望对这些目标有保留意见的人能够改变他们的想法；那些试图以尽可能少的薪水从员工身上获取最大劳动量的雇主，能够认识到更为慷慨的举动也许能使自己获得更多的利益；那些对雇主所获得的或多或少的利润感到不满意的员工，觉得自己的劳动成果应当全部归自己所有，公司的老板和投资人只应该获取很少或者不获取利润的员工，他们能够改变想法。 • 本句是一个复杂的长句，it为形式主语，句子真正的主语由四个并列的that从句构成。Whose引导非限定性定语从句，修饰第二个that从句的主语employers，who引导非限定性定语从句修饰第三个that从句的主语workmen.

44. Section Two Practical Writing • Describing job responsibility • 1. Useful words & expressions • quarterly 季度的 • supervise 监督 • rectify 纠正；修正 • enact 制定；颁布 • amend 修改；修订 • production safety 安全生产 • potential 潜在的 • preventive 预防的 • personnel 员工 • labor protection 劳动保护

45. Section Two Practical Writing • 2.Useful sentence patterns • To collect yearly, quarterly plans of safety and environmental protection, and organize relevant departments to inspect and supervise their implementation. • To organize relevant departments and units enacting or amending the related management systems, and supervise and inspect their implementation. • To check and rectify illegal command and operations… • To master the development of production safety at any moment… • To be responsible for…

46. Section Two Practical Writing - Sample • Describing job responsibility Responsibilities of safety & environmental protection 1.To collect yearly, quarterly plans of safety and environmental protection, and organize relevant departments to inspect and supervise their implementation.2.To organize relevant departments and units enacting or amending the related management systems, and supervise and inspect their implementation. 3.To check and rectify illegal command and operations ,and make instructions for production safety to major potential cause of an accident.

47. Section Two Practical Writing - Sample • Describing job responsibility Responsibilities of safety & environmental protection 4.To master the development of production safety at any moment, organize security check with different forms and areas regularly, and strengthen the inspection of key sources of danger and supervise the implementation of preventive measures. 5.To be responsible for safety educations of personnel (including new comers) which include production safety, environmental protection and labor protection.

48. Section Two Practical Writing – Task-based writing • Complete the security (mall) job responsibilities with the information given in Chinese. • Security (mall) job responsibilities are as follows: • 1. (1) (确保购物中心为我们的安全和职员提供一个安全的环境) utilizing all resources effectively. • 2.（2） （在店址范围内预计辨别潜在安全问题） and to take appropriate action.. • 3.（3） （和购物中心安保主管进行有效交流） to ensure that identified security problems are dealt with in a first class manner. • 4. (4) （充分利用公司的安全设备来评估信息） to identify possible security issues.

49. Section Three Mini-project • Make a PPT and write a report on basis of information collected from internet about the corporate culture of a large business.

50. Section One Passage A - Translation • 海尔集团 • 海尔1984年创立于青岛。创业以来，海尔坚持以用户需求为中心的创新体系驱动企业持续健康发展，从一家濒临倒闭的集体小厂发展成为全球最大的家用电器制造商之一。 • 作为全球第一大白色家电集团，海尔的目标是为全球消费者享受美好的住居生活而提供完美的解决方案。为了实现对全球消费者的承诺，海尔集团依托自己拥有的冰箱、空调、洗衣机、热水器、厨电产品等白色家电产品，不断为全球消费者创造最新的生活体验与美好的生活方式。