blackhat seo: 11 Thing You're Forgetting to Do

1. Negative SEO: an attack against the positioning of the site ™ The term negative SEO refers to all techniques, direct attacks and strategies that seek to harm the positioning of a specific website. Through this, it seeks to get Google to penalize the site, reducing the indexing of it, to the point of making it disappear completely. These techniques, known as Seo Black Hat, are aimed at competing unfairly with rivals, making them fall. Although not interested in practicing such strategies, it is important to take them into account, so that it is possible to avoid suffering the attack of a third party. What is the reason for negative SEO? As in many other fields, SEO techniques that seek to harm others are a way of doing business. It is possible that some professionals with projects on the internet, frustrated by the lack of results or moved by the desire to make money, bet on these fraudulent practices. It is also essential to consider that, nowadays, developing a quality SEO strategy can be more costly and slow than this alternative. However, it is also true that if the algorithm of a search engine detects that bad practices are occurring, a site may disappear from the map forever. These techniques allow, in any case, damage the online reputation of a third party. This makes their struggle for keywords much more difficult. As if this were not enough, they are a great advantage when competing, since they allow a site to grow while a rival loses positions and has to work to counteract the effects of the attack. However, although these techniques are a growing reality, it is important not to fall into false beliefs of attacks. In the majority of occasions, the punctual penalties to a site are due to the failure of a specific section of the web design or the development of the site. If you have doubts about it, it is best to consult with an SEO agency or a professional SEO consultant, who will know how to determine precisely what is the problem and what solutions can be considered to address it. In any case, the number of attacks of this type, nowadays, is increasing. For this reason, it is key to have some knowledge on the subject, improving the ability to react, but also preventing possible adverse situations. Is negative SEO a real threat to a site? Without a doubt. Anyone with knowledge of Black Hat SEO could work against the online reputation of a site, causing significant declines in their position in terms of search results. It is not a matter of security, design quality or servers, but it can occur regardless of the effort put into optimizing the site. Although not everyone will be attacked, the truth is that no one can be considered unattainable by these strategies. In this way, it is essential that those responsible for the site are aware of the risk, understanding that, as a web grows, it is more likely to suffer some kind of attack that takes advantage of these techniques. Can it really hurt a site?

2. Absolutely. A large-scale Black Hat SEO attack literally tricks Google, making you believe you're trying to force your algorithm to position yourself better. This will automatically entail some penalty on the part of the main search engine. This punishment can come through two channels: manual penalties from Google, or algorithmic penalties. Both have serious consequences. Manual penalties from Google It is a direct punishment imposed by the most important search engine and, in practice, represents that the site has been de-indexed directly. Although at first, it generates doubts, it is possible to register in Search Console, which will generate a notification in the event that a website is penalized in this way. If you suffer a penalty of this type, it is possible to solve it, then appeal to Google and request a reconsideration of the case. Most often, the search engine suggests the changes to be implemented and, once fixed, remove the penalty. However, the time elapsed without appearing in the results of the engine can lead to significant PageRank losses. Algorithmic penalties from Google Unlike the previous case, it is a more complex issue because, even if you are registered in Search Console, no notification of the punishment is generated. However, one of these penalties can be detected in the face of a drastic drop in visits, which is recorded in Google Analytics. In case of not detecting this situation and not requesting a reconsideration from Google, it is very complicated to achieve a satisfactory solution. By not offering any kind of advice or guidance to the user, it only remains to try different options until the algorithm of Google is updated, trusting that it is sufficient. Google can be helpful in case of negative SEO (or not) Google has created guidelines and ways for people to try to solve any problem with penalties. However, it prioritizes its own interests, so it is not always easy to get a project affected by SEO Black Hat back to the bottom of the canyon. This is not due to a lack of will on the part of the search engine, but to the fact that there are too many web pages to be able to make a personalized follow-up of all of them. It is not a disclaimer, since the company responds actively to forums, sending notifications to users and offering guides. However, they are not always enough. In any case, it is fundamental to start from the basis that Google assumes that it is the webmaster himself who must take charge of any problem with negative SEO. There is no precedent in which the company has intervened directly to help a user, so it is foreseeable that it will never happen. Information about negative SEO is limited and confusing Although it is clear that it exists, Google does not make direct references to the matter, avoiding generate controversy and collective hysteria in the face of the loss of positioning of a website. Officially, however, they clarify that nobody has the power to directly influence a website. However, they do not clarify whether, through a deception to the algorithm, this could be done. Being public and notorious that it is possible to get it through the Black Hat SEO, it seems that the alternative left to those responsible for any website is to know the main techniques it uses.

3. In this way, it is possible to recognize them and intervene before the relevant penalties are generated which, as has been seen, can have serious consequences for any project. Use of Linkbuilding to produce negative SEO While it is the oldest strategy, it is well known and, therefore, usually does not work. This is because it requires that the attacking site have a certain background and, above all, authority when generating links. Two features that malicious sites rarely meet. Negative SEO with low-quality links As mentioned, it is extremely common, since it is not complicated to raise and execute this strategy, which is also quite economical. Part of the base of inserting massive links in any blog, forum or space on the internet that is not being moderate. These links are manifested through the sudden arrival of thousands of them to the site, with unknown origins or of doubtful credibility. It can be combated in a simple way, adding the "nofollow" attribute to these links, so that its moderating effects, reducing its impact to the minimum expression. However, it is important to check that these are links of this type. A confusion between links of low and quality, even if it is only a case, could generate damage to the SEO of the site, which then would be very difficult to repair. Negative SEO with quality links In this case, the attack becomes much more serious. The procedure is similar to the previous case, although the speed of entry of the links increases exponentially and gradually. The intention of this type of attack is to make Google believe that these references have been purchased, causing a penalty. To combat this attack, in the first place, it is essential to register the web in Google Search Console, since it is the only way to monitor the links correctly. Thus, it becomes possible to identify a change in the trend, so that when an excess of links is generated, it would be possible to intervene in an agile manner. Once the entry of irregular links has been detected, the next step would be to establish contact with the owner of the reference website, requesting the removal of the links or the insertion, at least, of the "nofollow" attribute, so that the impact of it descend automatically. In the event that the webmaster does not respond or does not take charge, the Disavow tool allows disabling the links, which could be used by Google to ignore them, avoiding the penalty. However, it is advisable not to fall into an obsession with such negative links, since there is only one problem occurring when their number increases dramatically. It is not necessary, therefore, to review exhaustively each and every one of them, but to maintain control over what is happening on the site. Another relevant consideration is to closely examine the keywords that are used in these links. Those who seek to cause greater damage will always use the words that most interest the site, making Google believe that it is a case of keyword stuffing. Given this, just follow the steps above or, not being possible, fight for these words until the attack ceases or an alternative solution is found. It is worth remembering that, given this type of massive and clear links, Google usually accepts the disavowal of them, so it is possible to combat these threats effectively. Negative SEO through anchor texts

4. As surprising as it may seem, one of the most aggressive attacks that a site can suffer comes through that someone creates a current SEO strategy, but using techniques that Google considers abusive. Faced with this simulation, it is difficult to prove that it is a farce since anyone could be using Black Hat SEO techniques to position themselves quickly. To avoid this problem, one of the most important decisions is to avoid at all costs using SEO techniques that Google may consider questionable now or in the immediate future. Moving on the edge of legality within the rules of the search engine is a risky bet and, moreover, does not usually end well. As if this were not enough, relying on strategies such as generating links in blogs that are no longer active or using exact keywords with a commercial nature is the most direct way to cause the site to be attacked in a massive way. Massive links with anchor text containing spam If a thorough revision of the links is carried out, it is possible that strange foreign words are found within the anchor text of the links. When this occurs, it is usually really infrequent terms, or that the person who generates the content would never have used it. It is easy to recognize this type of attack since the terms will have a low density within the total of a site. In addition, they tend to include topics that have nothing to do with it. However, it is important to consider that this type of attack can represent the first step that a competitor takes to attack a site. It is a poor strategy, which rarely works, but could escalate into a serious problem. In the event that these keywords are not frequent in the content, it is not an issue that should generate any concern. This is especially true when it comes to keywords that refer to the world of piracy, or that do not use the same language. Google detection systems clearly perceive this type of situation, so that, unless they are completely ignored and the links are allowed to pass as a result of bad management, it is not an attack that comes to fruition. As a general rule, and with few exceptions, it is very unlikely that this will generate any penalty. In addition, these terms will tend to disappear with time, as the low-quality sites from which they come disappear. Bulk links with anchor text that contain primary or business keywords If it is an attack that involves the massive entry of links with the "dofollow" attribute, things get complicated. Above all, if they include keywords that have a certain frequency on the site or that, to put it in some way, are included in the content on a regular basis. In this case, it is very likely that the attack will be successful unless something is done about it. In this case, it is likely that Google will detect, in a wrong way, that all the keywords that arrive through these links are being used in an abusive way to generate positioning. Thus, it would nullify the value they bring to the web, causing a huge drop in positioning that can hardly be recovered. The problem lies in the fact that, when intervening, the detection tool does not differentiate quality links from fraudulent ones. Therefore, when the user intervenes it is already too late, losing all the value of the keywords. What can you do about it?

5. Once again, the first step is to carefully examine the density of keywords in the anchor texts of the links. This can be done through a historical record of them, which will allow examining how things were previously, during and after the attack. This way it will be possible to know the scope of it. Once the affected keywords have been detected, it is essential to detect the profile that Google considered valid before the attack, trying to reduce the density of those keywords as much as possible. All the means that can be used for this will be of help. However, despite the critical situation, it is important that the change is made progressively. This means that the density of the keyword should not drop at a stroke, but little by little, naturally. If in spite of this the situation does not improve, it will be necessary to continue reducing the density until it does. At the same time, the creation of new content will contribute a lot to improving things, in addition to achieving quality links that point to the site using brand keywords, or neutral ones. It is essential to avoid the use of exact keywords, at least until the attack ceases. Negative SEO through toxic domains One of the most common techniques to avoid penalties when moving content from one URL to another is to redirect site traffic temporarily. This generates a penalty that, sooner or later, ends up affecting both the old domain and the new one, since it is something that does not feel good about the Google algorithm. At this point an attack opportunity is generated, since a competitor could take advantage of the vulnerability to redirect a penalized domain to a specific web, causing an even greater penalty. How to avoid negative SEO of this type of domain In the first place, it is fundamental to identify if the domain authority has fallen or is falling rapidly. If this is happening, it is important to include the redirected domain in the Disavow file, so that the links are disallowed as much as possible. Beyond this, it is a priority to identify the hosting where the toxic domain is hosted, letting administrators know what your situation is. In doing so, in accordance with current law, they are likely to eliminate the redirector, directly, suspend the account that is carrying out this irregular activity. It is possible that a page with high reputation sends a link in an organic way, generating negative results. If this happens, it is important to verify the reasons, taking the appropriate legal measures if it is a link that is suspected to have been purchased or a campaign of defamation on the network. Negative SEO through organic links Achieving quality organic links is one of the most difficult tasks that anyone can face. Once achieved, it is important that they remain there since they generate authority and positioning for the site without having to do anything. A situation that, almost always, rivals take advantage of. How is this achieved? Normally, it is done through identity theft or pretending to be third parties. Sending an email informing that its withdrawal is necessary can lead to the links falling, ruining the organic links strategy of the site, and seriously damaging your SEO. Another way to achieve this is by pretending to be an SEO agency, which is restructuring the profile of a client or doing maintenance work on the network. Many webmasters remove the links without assessing the origin of the

6. reference email, which can be a serious problem for the linked website. It is also common to run into numerous publications in pages that make false black hat seo training reviews of a website or a site, publishing them from Google My Business or similar, since it attacks the positioning and, in addition, seriously harms the online reputation of the site. Can you do something about it? As always, yes, although it requires work. It is essential to monitor the most relevant links for the site, always contacting the webmaster in case they disappear so that you can discover what has happened. Organic links are one of the most valuable pieces that build the reputation and positioning of the site, so it is essential that you keep a thorough attention on them. In addition, monitoring the reviews to the site will be of great help, in the same way, that should be reported identity theft or attempts to harm a site that violates the rights of individuals. This can be done with Google, other search engines and, of course, hosting providers. However, it is possible to do even more. On many occasions, when the attack ceases, the victim does not report who attacked his business. However, in the case of the impersonation of a person or company, the law foresees very serious consequences. If all the people who receive this type of attack and unmask the author go to court, this practice could disappear. Negative SEO for duplicate content Another frequent strategy is to use duplicate content to damage the positioning of a third party. This is achieved through the generation of copies of the articles, which are published indiscriminately in other domains. Google systems detect fraud, punishing those who copy. Or not. Sometimes, with an adequate technique, the search engine can be tricked, causing it to penalize the site that originally published the information. How is this achieved? The attacker only has to get the article indexed in Google before its goal. If this happens, the last one to be indexed will be considered the domain that duplicates the content. This means a theft of full- fledged intellectual property, but, on the internet, it becomes very difficult to prove who published it before and who did it later. Thus, an urgent intervention is essential since, in case of doing nothing, with the passage of time, positioning will be lost as the penalties occur. Although there are guidelines that recommend continuing to publish and impose through rapid indexing, the reality is that only an intervention ensures that penalties are avoided. The techniques of Black Hat SEO are increasingly sophisticated, so that in the event it may happen that, although published following a security criterion, one of the articles is positioned, causing a penalty from Google. As we have seen, penalties are something that, once established, is difficult to avoid. In this way, it is better to prevent than to ask Google later to reconsider the case. What can you do about it? The easiest solution is to index all articles as soon as they are published so that the possibility of tricking Google is very complicated. The search engine will know for sure what the original content is, which should avoid a good number of penalties. Although this measure will solve the problem to a large extent, it is essential to go a step further and contact the

7. person responsible for the website, requesting that you remove the duplicate content. Even if the suspicion is clear, it is always possible that you have been the victim of an attack and are not aware that someone is publishing on your site without your permission. If despite this, the webmaster persists in his behavior, it will be necessary to take things to a new level. The most effective solution is to contact the hosting to report the situation and do the same with Google so that the attack will lose more and more strength. In addition, it is possible to configure alerts in Google in case of duplicate content, avoiding dislikes in the future. Negative SEO is fought with a professional defense Although webmasters can take intervention measures when attacks have already occurred, it is essential to have a line of defense-oriented towards prevention. This is due to the fact that, in most cases, this type of situation is counteracted by an exhaustive management of the site, with attention to vulnerabilities and, above all, caution in the most delicate moments. Competitors are willing to do what is necessary for certain keywords, waiting for the right moment to snatch them, even if only for a few days, from their rival. Through this, real results are achieved, so, although it is not necessary to be alarmed, it is important to be aware that the threat is real. For this reason, and especially when it comes to online business, it is essential to work with foresight and strategy, putting yourself in the hands of true professionals. Everyone can bring a small blog or a website that begins its journey but, in professional and highly competitive environments, things are likely to get complicated. Also, as we have seen, attacks can occur suddenly. Search engine optimization is a newly emerging industry that is still growing every day. Its close ties to the Internet and Google allows the service to ride the coat-tails of search into an ever-changing upward spiral of relevance and necessity. More and more businesses that have at least realized SEO's importance in being found online have come to embrace the 'nerd-meets-geek' world of online marketing. However, in a recent closed study on SEO, the perception gap between what SEO actually is and what people think happens in a campaign is wider than expected, and hoped for by SEO specialists. In this very basic survey, 33 respondents were questioned to provide a snapshot of the general public's understanding of search engine optimization. The participants were tertiary qualified professionals who were asked not to conduct any research before the survey. Quite a few people (30 percent) considered SEO to be performed by the search engines themselves, such as algorithm changes and delivering improve performance and more relevant results. The perception gap here is between the cause and the effect. Google's change in the algorithm is causing changes in SEO that will effect the rankings of a site. On a lighter note, 42 percent of respondents understood the basic idea of SEO, citing that it involves changes to a website to improve its rankings in the SERPs. There was also a very large perception gap in the pricing expectations of SEO services. 46 percent of respondents had 'no idea' how much SEO costs, where 21 percent expected it to either free (9 percent) or less than $1,000 (12 percent). Others proposed a performance fee structure based on bottom line generated through SEO. The takeaway here is that no one really understood the pricing expectations for SEO services. For SEO to be considered a legitimate and mature professional field, the industry must consider delivering its services as close to a standard as it can. This is to ensure that SEO services will have increasingly added value to the public, and close the perception gap that exists. The study of discussion was small and statistically insignificant, but presented some perspective for those SEO experts whose oxygen is written in code. It is obvious that a standard definition of SEO needs to be implemented and marketed heavily that would help the general public understand what not only to expect in a SEO campaign,

8. but what will fit their budget as well. SEO standards would help set a minimum standard SEO delivery, which increase the client value perception. Closing the perception gap is a large and looming step in SEO's future, and those who have legitimate, white hat SEO and SEM firms will be the ones that make the leap and keep on striding. Volacci is the leading Drupal SEO company and very passionate about your online success. By the end of your contract you will have at least as much additional business from your web site as you spend on our services... or we'll work for free until you do. Volacci.® Your Profit. Our Passion.